8/30/2021 Tip: 7 Interesting Marketing Lessons
from My Broken Dishwasher

Today’s Quote

“Big pay and little responsibility are circumstances seldom found together.”
~ Napoleon Hill


Today’s Tip

Not too long ago, I was unloading the dishwasher.

I’m about half-way through and came to a dish that just wasn’t very clean. Then another one. And so on.

Not good.

Since then, my wife and I have taken a bunch of steps to fix the problem. This week I will go through these steps with you and point out some interesting marketing lessons from them.

Step 1: The first thing I did was go to the Internet to try to solve the problem myself. I Googled “dishwasher top rack not cleaning” since the dishes on the bottom seemed fine.

I read a couple forum posts on this, and realized I didn’t have the technical skills to solve this on my own.

Lesson: Expect your customers to have some knowledge about your products or services. Note that this knowledge may not be accurate based on where they learned it (e.g., from a web forum post from Joey in Idaho).

Step 2: So, my wife called an appliance repair guy who she found by doing some local searches online.

Lesson: Make sure you (and not your competitors) are easily found online.

Step 3 will be in your inbox tomorrow…


Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.

The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!

And I’ve got good news today…

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Today’s Question: “The straight line belongs to Man. The curved line belongs to God.” This statement by which Spanish architect captures the essence of his work that is sometimes called Organic Architecture?

Previous Question: Akira Yoshizawa, to whom Google paid a tribute with a doodle of folded letters on March 14, 2012, is said to have elevated what craft into an art form?

Previous Answer: Origami.

Although Akira Yoshizawa pioneered many different origami techniques, wet-folding is one of his most significant contributions.

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