Phil has extensive experience in pay per click advertising, search engine optimization, sales conversion optimization, and lead generation for both B2B and B2C markets. Over the years, Phil has created and managed hundreds of successful direct-response online advertising campaigns using proven analytics and landing page optimization techniques.
Prior to working with Growthink, Phil managed a one million dollar Pay Per Click advertising budget for an affiliate marketing business. He tracked ROI down to the exact keyword level across multiple ad outlets like Google, Yahoo, and MSN/Bing, which allowed him to maintain a 30% overall profit margin. In addition to detailed tracking, Phil also continually optimized the ad campaigns by split testing ad text and landing page design/layout.
Phil's first Growthink project was to re-design the website in order to streamline the lead generation and Search Engine Optimization efforts. Once the website was live, he then developed a custom marketing automation and lead nurturing system for Growthink's sales team and centralized project management to a single platform.
Currently, Phil helps clients (and Growthink itself) with their online advertising. In the past year he has profitably scaled Growthink Publishing's advertising budget by 1,300% and this business unit is now on pace to generate more than one million per year in profit from his advertising campaigns alone.
When Phil is not working, he enjoys running "barefoot" (he wears minimalistic shoes since his wife no longer lets him run totally barefoot) in Central Park in New York City. He also is a member of the Determination running team where he raises money for the American Cancer Society by running road races in NYC.
Phil earned his Master of Engineering Management degree from Thayer School of Engineering and Tuck School of Business and his Bachelor of Arts and Bachelor of Engineering degrees from Dartmouth College.