Flat Daddies is undoubtedly a cool new company.
Flat Daddies are full-size printed posters of parents who are serving overseas in the military. Flat Daddies (or Flat Mommies) are free to children who are directly affected by the military deployment of a parent. Others can purchase them for $49.50.
The free Flat Daddies are supported by donations from individuals, companies and organizations, and anyone can donate money on their website at http://www.flatdaddies.com/ .
Kudos to Guy Kawasaki  for coming across Flat Daddies and writing about the company. Good ideas that do good and can be profitable (in this case if non-military Flat Daddies catch on (maybe among frequent business travelers)), are always worth telling people about.