Many musicians are happy just creating music and enjoying the lifestyle that being a famous musician provides. However, a lot of pop, rap & rock stars have interests beyond music, including a passion for entrepreneurship.
Here is a list of the 25 most impressive musician entrepreneurs. While it’s tough to compare people in different fields, here are some of the factors that weighed heavily for these rankings:
Here we go…
25) Benji & Joel
Madden
The brothers of Good Charlotte, who once sang negatively
about the “Lifestyles of the Rich & Famous,” made themselves both rich and
famous with their music and their clothing line. The Maddens
started MADE Clothing in 2005,
and eventually renamed the company DCMA Collection after expanding into hats,
belts and other accessories. MADE/DCMA
has become very popular [1] with celebrities such as Paris Hilton, as well as
artists and fans within the pop/punk music genre.
24) Kanye West
Kanye dropped out of art school and made a name for himself
in the music business, first as a producer and then as a solo artist.
Since achieving success, Kanye has set up his
own record label (GOOD Music) and written a book (Thank You and You’re
Welcome! - due in 2008). He also plans [2]
to open a café in
23) Pharrell
Pharrell Williams made a name for himself producing, but he
also released hits with his group N.E.R.D.
Known for his fashion as well as his music, Pharrell started both a
clothing line (“Billionaire Boys Club”) and a footwear line (“Ice Cream”).
These ventures uniquely fuse rock, hip hop
and skateboarding culture.
22) Alicia Keys
In 2006, a 24-year old Alicia Keys started her own
production company and signed a deal to produce a sitcom for the CW
Network. Keys, who has been described [3] as a “workaholic” and an “independent person,”
also acts as the spokesperson for various charities. She has acted
in a number of TV shows and
movies. Keys also co-founded KrucialKeys
Enterprises, a musical production and songwriting company.
21) Moby
In 2002, electronic artist Moby and his girlfriend opened a
café called TeaNY in
A natural businessperson, Moby is known for his progressive attitude toward licensing songs. He was instrumental in lessening the “sell-out” stigma once frequently attached to artists who licensed songs to commercials.
20) Dexter Holland
Dexter Holland, front man of The Offspring, started his own
independent punk label in 1994, right around the same time The Offspring was
experiencing mainstream success. Along
with co-founder and Offspring bassist Greg Kriegel,
19) Gene Simmons
Since the inception of KISS several decades ago, Gene
Simmons has sold the KISS name to every product imaginable, from KISS checkers
to KISS bowling balls to the KISS Kasket (yes, that is a real
product). In
fact, Simmons has [6] approximately 2,500 licensing
deals in total. When not making money from licensing, Simmons
has kept busy with a variety of entrepreneurial ventures, including his own
record label, TV shows and autobiographies.
18) Bono
In addition to fronting U2 for the past three decades and
working as a political activist, Bono has undertaken a number of business
ventures. In 1992, Bono and band mate Edge purchased
The Clarence, a two-star
Bono also unveiled his own clothing line in 2005. The line of
blazers, t-shirts and jeans was
created by Bono, his wife Ali, and designer Rogan. The clothing
line was designed to provide [7] jobs
and money for impoverished citizens of
17) Gwen Stefani
In 2004, Gwen Stefani founded L.A.M.B., a fashion line
heavily influenced by Asian and Central American culture. The
L.A.M.B. name comes from Stefani’s first
solo album, and Stefani is involved with all facets of production.
In 2005, Stefani branched out into
accessories. She also created her own
line of cell phones and cameras. Her
latest venture is a fragrance line, launched in 2007.
16) Queen Latifah
Dana Owens, known to most as Queen Latifah, was a
trendsetter for rappers and musicians-turned-actors. Owens is
President of Flavor Unit
Productions, and has production credits for a bunch of films and TV shows.
She has hosted her own talk show, starred in
a sitcom, acted in several movies, and written an autobiography.
Owens is also a spokesperson for Cover Girl
cosmetics, where she created her own make-up line for the company.
15) David Bowie
David Bowie was ahead of his time as a musician, and when he
became an entrepreneur, that didn’t change.
14) Beyoncé
Even when she was part of Destiny’s Child, Beyoncé was known
for her style, so it’s no surprise that she formed her own fashion line, House
of Deréon, in 2004. Beyoncé made House
of Deréon into a popular worldwide brand by promoting it on “Oprah” and “The
Tyra Banks Show.” Beyoncé even snuck a
plug into one of her songs, singing “Shake your derriere in them Deréons” on
the track “Get Me Bodied.”
In addition to being an entrepreneur, Beyoncé also makes a ton of money from sponsorships with companies such as Pepsi, L’Oreal, Emporio Armani, Samsung, American Express and DirecTV. Her net worth is currently in the neighborhood of $300 million.
13) Victoria Beckham
Even though Victoria Beckham was in one of the most
successful pop groups ever, she’s just as well known for being a style
icon. In 2004, Beckham designed a line
of jeans for Rock & Republic, and in 2006 she launched her own fashion line
called dvb Style. The dvb brand
specializes in jeans and eyewear, but Beckham has also launched a fragrance
line and designed handbags and jewelry for a Japanese company.
Beckham doesn’t just lend her name to these
products; she is
involved [10] with all stages of production.
In addition to her fashion achievements, Beckham has written two books
and signed a reality TV deal. For all of
these accomplishments, Beckham was named Glamour Magazine’s “Entrepreneur of
the Year” in 2007.
12) Sammy Hagar
While many fans preferred David Lee Roth as singer, Sammy
Hagar is definitely the Van Halen front man you’d want running your
company. In the 80s, Hagar opened the resort Cabo Wabo
in
11) Ludacris
Ludacris (a.k.a. Chris Bridges) has a business degree from
10) Madonna
In the late 1970s, Madonna dropped out of college and moved
to
9) Dr. Dre
In 1995, unhappy with the direction of his record label, Dre
formed his own label, Aftermath Entertainment.
Aftermath hit it big by signing popular artists such as Eminem and 50
Cent, and throughout the 2000s Dre has consistently been one of the top earners
in all of music. Dre, a long-time
director of music videos, has announced [14] that he will begin producing films for Crucial
Films in the near future. He also
recently signed a partnership to “develop and market” both alcoholic and
non-alcoholic beverages for Drinks America.
Dre is well-known for being a perfectionist, a trait that has both
earned him respect and caused difficulties between him and other artists.
8) Justin Timberlake
Justin Timberlake has been omnipresent in the music business
since 1998, so it’s amazing that he has time to branch out into other
areas. Timberlake has opened a handful of
restaurants, including the new Southern Hospitality in
7) Jennifer Lopez
After succeeding in music, J.Lo launched a clothing line in
2003, and made everything from jeans to lingerie to gloves. Lopez
also launched various accessory lines,
a jewelry line, 9 fragrance lines, and even a children’s clothing line,
resulting in a net worth of over $250 million.
In addition to her fashion businesses, Lopez owns a production company
called
Nuyorican Productions. The company has
produced both reality shows and feature films.
In 2002, Lopez opened a restaurant called Madre’s in
6) Jermaine Dupri
As a teenager, Jermaine Dupri became a successful producer when
he discovered the 12-year old rap sensations Kriss Kross. He went
on to produce hits by TLC, Janet
Jackson and Mariah Carey, among others. Along
the way, Dupri founded So So Def Recordings, and became one of the most
respected figures in music. He started
So So Def Sports, a sports management company.
He is owner and partner of 3 Vodka Distilling, makers of high-end
alcohol. In 2007, he released an
autobiography. And on top of these
entrepreneurial ventures, Dupri was appointed [15] President of Island Records’ urban division in
2007.
5) Pete Wentz
Wentz, the bassist for Fall Out Boy and idol to teenage
girls worldwide, is also an active entrepreneur. Wentz runs his
own record label, Decaydence
Records, which is currently thriving despite the declining state of the music
industry. Wentz also started a clothing
company called Clandestine Industries in 2004.
His clothes are extremely popular amongst fans of the emo/punk genre.
Wentz is also an author, having published a fictional book
titled The Boy With The Thorn In His Side. Last year, Wentz
opened a bar in
4) Master P
Percy Miller, a.k.a. Master P, started [16] No Limit Records in 1990 with $10,000 that
he
received from a wrongful death lawsuit after his grandfather passed away.
By the late 90s, Miller was a
multi-millionaire and No Limits was worth an estimated $661 million.
Among the company’s holding were a clothing
line, a film company, a sports management agency, and a real estate
company. Master P even tried to play in the NBA,
nearly making the Charlotte Hornets’ roster in 1998.
Master P’s career has cooled down considerably since the 90s, and No Limit was reorganized in 2004, but Miller is still involved in many entrepreneurial ventures. He is currently developing a video game, and he also releases music via a new label, Guttar Music. Miller co-founded Guttar Music along with his son Romeo, who is a freshman at USC.
3) 50 Cent
Curtis Jackson is one of the most popular and
best-selling
rappers of the decade, but he’s actually made most of his money outside of
music.
2) Jay-Z
Shawn Carter co-founded Roc-A-Fella Records in 1996, and
over the past 12 years he has grown the fledgling label into a massive empire
using
both his musical abilities and his business savvy. Roc-A-Fella now
features a production company
and a Spanish music label, and the company also owns
In 2004, Jay-Z sold his stake in Roc-A-Fella and became
President and CEO of Def Jam Recordings, where he remained until a few months
ago. Jay is also part owner of the New
Jersey Nets, and the 40/40 Club in
1) Diddy
There’s nothing Sean Combs can’t do. Diddy worked
his way [19] from humble beginnings into
Bad Boy is now an empire worth hundreds of millions, and
Diddy has set up many other ventures.
His Sean John clothing line is extremely popular and worth
millions. His Unforgivable fragrance, launched in 2006,
sells for roughly $70 a
bottle. He serves as CEO of Blue Flame Marketing
and Advertising. Last year, Diddy signed
a deal with Diageo PLC to promote Ciroc Vodka.
He’ll have a major role in the vodka’s branding and marketing, and he’ll
split profits 50-50. Diddy also created
(and appears on) the TV series “Making Da Band.” In 2004 he acted
in the Broadway play “A
Raisin in the Sun,” and he recently starred in the Made-For-TV version of the
play. Diddy also owns restaurants in
While music critics might tell you Diddy can’t rap, few people will deny that he’s a truly amazing businessperson. As Diddy himself once said, “Don’t worry if I write rhymes… I write checks.”
Let us know what you think. Who is the best musician entrepreneur, and what other musicians deserve to be on the list?
Links:
[1] http://www.hiphop-elements.com/article/read/4/18508/1/
[2] http://www.aceshowbiz.com/news/view/00014671.html
[3] http://www.aliciakeysfan.com/alicia-keys-forms-production-company/
[4] http://www.thefoodpaper.com/features/teany_teas.html
[5] http://media.www.dailytrojan.com/media/storage/paper679/news/2004/04/12/Li
[6] http://feedroom.businessweek.com/?fr_story=117766b01b15c9c757b9b85c434ee49
[7] http://www.msnbc.msn.com/id/7182840/
[8] http://www.bowieart.com/
[9] http://www.davidbowie.com/
[10] http://www.msnbc.msn.com/id/20151670/
[11] http://money.cnn.com/magazines/fsb/fsb_archive/2007/07/01/100122129/index.
[12] http://blog.fastcompany.com/archives/2008/01/21/ludacris_rapper_turned_ent
[13] http://news.scotsman.com/madonna/Get-a-head-for-business.2566459.jp
[14] http://www.variety.com/article/VR1117958908.html?categoryid=13&cs=1
[15] http://www.blackentrepreneurprofile.com/profile-full/article/jermaine-dupr
[16] http://query.nytimes.com/gst/fullpage.html?res=980DE2DB1730F930A25756C0A96
[17] http://www.forbes.com/media/2007/09/18/igetmoney-remix-50cent-biz-media-cz
[18] http://www.nytimes.com/2007/03/07/business/07clothes.html?_r=3&oref=sl
[19] http://www.freshthinkingbusiness.com/p-diddy.html