Words That Work is an interesting new book by Dr. Frank Luntz. The premise of the book is that the way words are used can influence and motivate the way people connect thought and emotion, and thus influence them to take desired actions. These principles can be used for new and emerging ventures to attract customers, investors, partners, and to better manage employees.
In the book, Dr. Luntz discusses ten rules of words:

In a recent New York Times article entitled Some Unrest Is Bubbling Beneath the Top Tier author Matt Richtell shares a key issue faced by venture capital firms -- satisfying limited partners.

Limited partners are the firms that invest billions of dollars in venture capital firms so that they can then invest in high-growth ventures.

A great article on SmartMoney.com outlines the path to wealth of the majority of the nation's pentamillionaires -- those with net worths of greater than $5 million.