Unlike traditional marketing methods, Search Engine Marketing (SEM) allows you to present your message to a captive audience: People who are specifically seeking the information, products, and services that you provide.
Search Engine Optimization (SEO) is a unique and particularly valuable form of marketing because it generates recurring streams of relevant, valuable website traffic at little to no additional cost. The process of achieving these rankings takes time and diligent effort, but the investment pays off tremendously over the long-term.
Growthink’s Search Engine Optimization Methodology
Our search engine optimization methodology focuses on the four key elements influencing search engine rankings:
Keyword Selection: In-depth keyword research and competitive analysis to determine optimal keyword opportunities
Website Structure: We ensure that your website architecture is search-engine friendly and your internal linking structure reflects your keyword strategy.
Content Development: We develop content that reflects your keyword priorities in order to drive and convert on relevant traffic. Our content-based approach to SEO reflects the long-term goal of search engines: To provide excellent-quality relevant information that satisfies users’ needs. We also create interesting, entertaining, and/or “viral” content to establish your website as an authority in its niche and to attract incoming links.
Link Building: In addition to developing “link worthy” content, we actively market website content to achieve publicity and attract incoming links.
Benefits of Working with Growthink
Fully Integrated: Clients benefit from our integrated approach, which ensures that each strategy and tactic – from SEO and PPC to web development and email marketing – supports your marketing objectives.
Focus on Business Strategy and ROI: We have built our SEO practice on the foundation of Growthink’s 10-year track record advising thousands of firms on their business, marketing, and financing strategies. As a result, we never focus on search engine rankings for the sake of rankings alone, but seek to drive relevant, valuable web traffic that will maximize the value of your business over the long-term.
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Growthink provided more than consulting services. They were able to deliver strategic thinking, diligent research, and detailed industry insight. I consider Growthink to be more than a high quality business consulting firm, but also a long-term business partner and external extension of my business.
The Growthink team was extremely professional and organized. I was particularly impressed with the speed at which they learned the intricacies of our business and our target markets.
VP Product Management
Rather than the typical client/vendor relationship I'm used to, Growthink has been more like a strategic partner and trusted advisor.
Jerry D. Erickson
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