PPC Management to Accelerate Your Growth

Pay Per Click (PPC) advertising is a powerfully effective method of driving highly targeted traffic to your website. Unlike other forms of advertising, PPC allows you to advertise your information, products, and services to millions of potential customers – and only pay “per click” when a searcher or website visitor clicks on your advertisement.

PPC advertising is particularly valuable because it is immediately scalable and measurable. Within minutes you can display targeted ads in front of thousands of potential customers and you can gather feedback on the performance of your advertising campaign in real time.

Growthink’s PPC Management Methodology

We carefully structure and manage every piece of your pay per click campaign to maximize the return on every advertising dollar. For both clients with existing PPC campaigns and clients starting from scratch, we offer comprehensive PPC management services in the following core areas:

• Keyword research: In-depth keyword research and competitive analysis to determine optimal keyword opportunities.
• Advertising Copywriting: Create, test and refine ad copy that maximizes click-through rate and decreases your cost-per-conversion (or sale), while attracting qualified visitors to your landing pages.
• Landing Page Development: Create, test, and optimize landing pages to improve conversion rates and minimizing cost per conversion (or sale).
• Conversion Tracking: Set up website analytics to properly track when visitors take desired actions (called “conversions”), such as whitepaper downloads, contact form inquiries, and purchases.
• Bid Management: Monitor and manage keyword bids and campaign budgets to maximize return on investment (ROI).
• Tracking & Reporting: Meticulous tracking and reporting of key metrics to ensure ad campaigns are continually optimized.

Our PPC managed clients are able to focus internal company resources on running their businesses while remaining confident that their pay per click marketing is achieving its full potential.

Benefits of Growthink’s Integrated PPC Management

Not only do clients save time and precious resources when they allow us to manage their PPC campaigns, but they also benefit from Growthink’s integrated approach to PPC management. We are a full-service internet marketing firm so we combine PPC techniques to improve SEO, landing page and website optimization, and lead generation.

For example, Growthink regularly employs PPC advertising to quickly gather market intelligence and identify which keywords are worth optimizing pages for in the natural search engines results – before expending significant time and resources with SEO.

In addition, PPC is a main ingredient in Growthink’s integrated lead generation campaigns, which fuses PPC advertising with content development, email marketing, and customized CRM solutions.

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