x Email Marketing Strategy, Services and Campaigns | Growthink

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Customized Email Marketing Solutions

Email marketing is a powerful marketing tool for advancing prospects through the sales cycle from lead to buyer to repeat buyer. Specifically, permission-based email marketing allows you to build, educate, and nurture a list of potential customers who are interested in exactly the information, products and services that you provide.

A fully integrated email marketing campaign can significantly reduce customer acquisition costs by automating your marketing, sales, and customer relationships. Using automated follow-up emails eliminates “follow-up failure” so you can convert more leads to sales, get more repeat customers, and grow your business without growing your staff.

Growthink’s Email Marketing Services and Capabilities

Growthink provides customized, fully managed email solutions, including:

  • Email Software: Consulting and implementation of the best email software solution for your unique marketing strategy and budget.
  • List Building: We develop and implement strategies to build and maintain robust opt-in email lists of prospective customers.
  • Content Creation: Email template design and development of effective email content, including newsletters, auto-responders, drip campaigns, surveys and polls.
  • Campaign Management: List segmentation and list management to produce maximum value from your customer database.

 

Growthink’s Multi-Layer Approach to Email Marketing

Rather than providing email marketing services in a vacuum, Growthink uses email marketing as a tool to complement and enhance your other internet marketing tactics to support your overall marketing objectives.

For example, we align email marketing with PPC campaigns and customized content development (whitepapers, webinars, etc.) to effectively generate and nurture targeted customers. Every email is carefully written and arranged to further build your customer relationship and ensure your marketing message resonates throughout the sales cycle.

We have found that email marketing is most powerful when it is combined with a customized CRM solution. A well structured CRM enables you to effectively segment your database and send targeted email messages to individuals based on their previous actions (purchase, white paper download, phone call, etc.) and other information that you collect both online and offline.

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