CRM Software Solutions for Growing Your Business
Customer relationship management (CRM) systems are powerful tools to track and organize your business' contacts with potential and current customers.
Combined with email marketing, a well structured and segmented CRM can set your sales and marketing on autopilot. Targeted emails can automatically be sent to potential customers based on demographics, geography, traffic source, or any other criteria that your business captures online or offline.
For businesses with offline sales, a CRM allows you to calculate closed loop ROI by matching offline lead sources to online advertising campaigns.
Growthink’s CRM Consulting Capabilities
Growthink provides customized, fully managed CRM solutions, including:
- CRM Consulting: Define and document the best software solution for your unique business needs
- CRM Implementation: Installation and customization of CRM software, including data migration from existing CRM, if necessary.
- CRM Training: Training end users and admin/support staff
- CRM Maintenance: Continual testing and maintenance to maximize the value of your CRM system.
Growthink’s Approach to Customer Relationship Management
In our experience, one CRM solution is not appropriate for all businesses and the best system needs to be fully integrated with your unique marketing strategy and tactics.
The CRM system can automatically segment organic vs. paid traffic for ROI calculations and for dedicated email marketing campaigns. In addition, your sales team can qualify and tailor their presentations to potential customers using the information collected from website forms or offline methods.
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