What do current and prospective clients think of your firm when they look at your business card, your brochure, or your website? Does it make them want to do business with you?
Your company’s identity and brand are critical in communicating and connecting with current and potential customers and with other constituents such as partners, investors and shareholders.
Growthink’s Corporate Identity & Branding services focus on establishing identities and brands that support our clients’ long term objectives.
Growthink’s process for achieving this includes:
Analyzing your company’s products and services and current/desired market position
Defining what your company’s brand should stand for
Assessing your target market, and what decision-making factors, goals and values shape customers in this market
From this analysis, Growthink crafts an identity and brand positioning statement that explains the ideal manner in which customers and other constituents should view the company. We then create the core deliverables that convey this positioning to constituents. These deliverables may include one or more of the following:
Business stationary (business cards, letterhead, envelopes)
Business or product/service names
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I would again like to say how much I enjoyed the experience of working with your company. Professional, punctual, patience with a sense of humor, articulate and above all just plain friendly would be my description of your performance.
The Growthink team was extremely professional and organized. I was particularly impressed with the speed at which they learned the intricacies of our business and our target markets.
VP Product Management
Rather than the typical client/vendor relationship I'm used to, Growthink has been more like a strategic partner and trusted advisor.