You, Me, and a "Naked" CEO
Written by Jay Turo on Monday, February 22, 2010
As is well-reported, childhood obesity in America is an epidemic. According to multiple studies by the U.S. Centers for Disease Control and Prevention, by the American Diabetes Association, and by the American Academy of Child Psychiatry, close to 33% of American children are now classified as clinically obese.
And guess what? As the company helps more and more kids eat better, it will grow its revenues and profits very, very fast.
This, folks, is the classic entrepreneurial win - win.
And we're VERY excited to have him share his wisdom with us regarding:
- How to utilize the power of the Internet to quickly and cheaply conduct high-quality consumer research
- How to and how NOT to utilize social networking strategies to build brand and product awareness
- And perhaps most excitingly, Tom will share his "pyramid to brand growth" - the interplay between brand-building, community-building, retail partnerships, and innovation
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