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Who's the Tiger Woods of Your Industry?

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Tiger Woods is arguably the most skilled golfer to ever live. However, his physical abilities alone are not what make him great.

Nike -- one of the companies that sponsor Woods -- once sent Tiger five brand new drivers. The company asked Tiger to test out the drivers and give his feedback.

After practicing with each of the clubs, Woods told Nike that he liked “the heaviest one.” The news came as a shock to Nike. Why? Because all of the clubs weighed exactly the same.

Or so Nike thought. After re-examining each of the clubs, Nike employees were surprised to learn that one of the clubs outweighed the others by just a couple grams -- or approximately the weight of two dollar bills. (Source: Esquire)

Nike had a team of engineers and the best equipment in the world. What they needed was Tiger Woods’ intuition. Tiger Woods understands golf as well as anyone on the planet, so his intuition is an invaluable resource to Nike.

The lesson here is that every field has its own Tiger Woods, and when that person shares their insight, well, you might want to listen.

 


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