Who's the Tiger Woods of Your Industry?
Written by Tom Zeleznock on Tuesday, March 4, 2008
Tiger Woods is arguably the most skilled golfer to ever live. However, his physical abilities alone are not what make him great.
Nike -- one of the companies that sponsor Woods -- once sent Tiger five brand new drivers. The company asked Tiger to test out the drivers and give his feedback.
After practicing with each of the clubs, Woods told Nike that he liked “the heaviest one.” The news came as a shock to Nike. Why? Because all of the clubs weighed exactly the same.
Nike had a team of engineers and the best equipment in the
world. What they needed was Tiger Woods’
intuition. Tiger Woods understands golf
as well as anyone on the planet, so his intuition is an invaluable resource to
The lesson here is that every field has its own Tiger Woods, and when that person shares their insight, well, you might want to listen.
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