Growthink Blog

Vision, Business Plan, Success

Print
Categories:

Just for a moment, consider the following press release headlines:

"Company X Receives Top Marks in Bloomberg Article..."
"Company X Ranked #1 Global Provider...Second Year Running"
"Company X Acquires Leading Provider of..."
"Company X Launches Philippines Operations"
"Company X Names Industry Veteran as Vice President..."

Now imagine what it would feel like to be the founder of Company X. For one Growthink client, Liam Brown, this isn't a dream - it's a reality.  

A few years ago, Liam had the vision to come to Growthink for assistance with a business plan for his vision - a company named Integreon. Liam, with a solid business plan, turned his vision into a business, raised capital, and attracted a highly motivated work force. Today, Integreon is a leading business process outsourcing (BPO) service firm that employs over 2000 people, with offices ranging from Mumbai to Fargo and New Delhi to midtown Manhattan.

Even with an amazing business plan, heights and milestones like the ones listed above cannot be achieved without vision. Simply put, you must have a vision of where you want your business to be in the future.  You must be able to communicate your vision in an exciting manner to employees and investors, so that they too share your vision and are motivated to help you achieve it.

Unlike your business plan, your vision doesn't provide a specific roadmap for your business.  Rather, your vision paints a picture of what the your business strives to become in the future.  A leader with a strong vision motivates his or her team to achieve this picture, regardless of the action plan that will be employed.

Vision provides motivation to both the leader and employees.  It gives employees something that they can believe in and rally around.  While it doesn't tell the employees exactly what to do to achieve it, having vision instilled in them helps positively mold their decision-making when problems must be solved that don't have clear answers.

A strong vision combined with a strong business plan is critical to the success of a growing venture.  The vision motivates everyone to achieve success, while the plan guides them to where they need to go.  In addition, the plan is significant in that it documents the vision.  By "cementing" the vision on paper, the team gains more confidence that the vision will not be easily changed and that the organization is truly committed to achieving it.

Share this article:


Click and Inc says

I think every small business would like to be company X. Vision is very important when creating or continuing a small company. Where would we be without goals? Everyone needs goals. They give you something to work toward and pushes your vision in the right place. Thanks for the article.
Posted at 11:40 am

Most Popular
New Videos

"Business Plan
SHORT-CUT"

If you want to raise capital, then you need a professional business plan. This video shows you how to finish your business plan in 1 day.

CLICK HERE
to watch the video.

"The TRUTH About
Venture Capital"

Most entrepreneurs fail to raise venture capital because they make a really BIG mistake when approaching investors. And on the other hand, the entrepreneurs who get funding all have one thing in common. What makes the difference?

CLICK HERE
to watch the video.

"Brand NEW
Money Source?"

The Internet has created great opportunities for entrepreneurs. Most recently, a new online funding phenomenon allows you to quickly raise money to start your business.

CLICK HERE
to watch the video.

"Old-School Leadership
is DEAD"

"Barking orders" and other forms of intimidating followers to get things done just doesn't work any more. So how do you lead your company to success in the 21st century?

CLICK HERE
to watch the video.

Blog Authors

Jay Turo

Dave Lavinsky