Growthink Blog

There is No Substitute for Personal Contact


This past weekend, I had the privilege of moderating a planning session for the leaders of some of the world's best known and most successful collections agencies, collectively responsible for billions of dollars of receivable's debt.

They traveled from around the world to progress toward a common end - making doing business globally as credit safe as doing so close to home.

This is of course extremely challenging, and in a world of exploding international trade, also an enormous opportunity.

So for 40 hours over three days together we grappled long and hard with the various aspects of the business problem - from the right SaaS technology to use to fee-sharing to compliance to channel and end-user marketing.

It was hard.  It was draining.  It was often contentious. 

It was time away from the pressing and equally vexing concerns of everyday work. 

AND it was glorious.

Now, if you thought that in a hard bitten business like collections - and at a meeting attended by 25 year+ industry veterans - that there wouldn’t be many moments of idealism, well you would be mistaken.

No, there were a LOT of those “aha” moments - always the best and most inspirational evidence that whole new worlds of strategic and tactical possibility had been discovered.

For sure, post-meeting the participants have now traveled back to their home markets and are faced with the hard challenges of tactical implementation and the inexorable pull of business as usual.

And while meeting for 40+ hours, and traveling to them from around the world IS hard and painful…

…and while we all love our e-mail, our text messaging, our web conferencing, our video hangouts…

…There is just no substitute for personal contact.

And there is NO faster, better, and yes cheaper way to arrive at great and actionable business ideas.

So for a moment, let’s all put down the phone, turn off the e-mail, stop the texting.

And fly, drive, run, walk, crawl to that conference, that party, that face-to-face get together.

When done right, it is always time well spent, and in its aggregate creates both businesses well run and lives well lived.

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