Last weekend, I took a class.
There was something I needed to learn how to do. And I woke up early on Sunday morning to learn it.
You'll probably think what I'm learning is sort of strange. Because in many ways it is.
What I'm learning how to do.... is to run.
Now, I've run many miles in my life. I was a college wrestler and part of staying in shape during and off-season was running.
But, after years and years of running, it has taken a toll on my feet, my knees and my back.
And a couple months ago, when I was vacationing in Florida, I met an interesting guy who told me about a new type of running called The Pose Method.
Now, I'm not going to get into what The POSE Method is (for those of you who are interested, go to http://www.posetech.com), but there are some things I'd like to share with you.
To begin, the gentleman who convinced me to take his POSE course did so by doing two things. First, he told me about the 200 mile race he ran. 200 miles - wow! that's really impressive. So, that gave me proof that the method works. Second, and more importantly to me, was that he spoke about The POSE Method with such amazing enthusiasm.
You just can't fake that kind of enthusiasm. He was such a believer and his beliefs were contagious.
So those are the two marketing lessons -- offer proof and sell with enthusiasm. At least if you want to sell me something.
The other key lesson in this story is that learning The POSE Method is HARD.
It's probably going to take me 7 to 10 months to learn it correctly. You see, I have to unlearn the way I've run for the past 30 years, and learn a very different way.
And, to tell you the truth, I'm not really enjoying it. When I run, I usually listen to my iPod and don't think at all about my technique.
Now, I'm 100% focused on technique and it's a bit frustrating as it's hard and I am constantly making mistakes.
But, and here's the key -- after I invest 7 or so months learning the new method, I'm going to reap the benefits for the rest of my life.
You see, there are 60 and 70 year olds running marathons and ultra-marathons (typically 100+ mile races) using The Pose Method.
And it should eliminate my foot, knee and lower back problems.
So, take a look at where you want to be in 1 year, 5 years, 10 years and beyond. And think about what skills you need to get there.
Attaining these skills is often hard work, and not always so fun, but they're critical to your long-term success and happiness.
(Below are some images of me running before and after I learned The Pose Method:)