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Sign that Firms are Improving Productivity in Tough Times
Written by Pete Kennedy on Wednesday, January 14, 2009
A recent article from the Wall Street Journal suggests that companies are becoming more productive in response to the downturn.
Improvements can come from shifting marketing budgets to more easily measurable media (such as internet marketing) as opposed to print and television, renegotiating more favorable contracts with vendors and suppliers, and eliminating redundancies and waste across departments.
An uptick in productivity would contrast favorably with previous slowdowns in the 1970s and 1980s when productivity lagged.
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