Advertisers often say that people need seven or eight exposures to a new product in order to really take notice. This is approximately the number of times I heard about Second Life before I decided to give it a try.
Second Life is a 3-D virtual world built and owned by its residents. Second Life launched to the public in 2003, and has grown dramatically since then. Currently, the site has nearly 1.7 million members/inhabitants worldwide.
Many people believe the Second Life will have major economic impact as
marketers use the venue to generate brand awareness and sales. For instance,
American Apparel, a clothing brand with 80 retail locations in the
With the site still relatively small in Internet terms, there is still a
huge opportunity to create products/services for it and to set up shops. In
fact, a business plan competition was recently announced to promote this
concept. Specifically, The Electric Sheep
While the prize money will be in
I just signed up for Second Life and am clearly a newbie. Have any of you been a member for a while? What do you think the economic impact of Second Life will be? I look forward to your comments.