PR Strategies for Your Business: An Interview with Richard Harris

My recent interview with PR expert Richard Harris was enlightening. You may know that I owe a lot of Growthink's success to PR. A decade ago, I pitched the Los Angeles Times and they published a story on us. That day I received about a hundred phone calls, and at least that volume in emails. So, I focused the interview on figuring out how to replicate that success.

Richard serves as the founder and CEO of Momentum, which provides communications, strategy and placement agent services to private equity funds, investment banks, and selected early stage and non-profit companies. A 20+ year veteran of the public relations industry, Richard has not only an impressive client list (that includes The Girl Scouts of America, Polaris Venture Partners and Star Jones), but also a wealth of knowledge on this subject.

Some of the areas the Richard covered were:

• Four ways to make your press release "newsworthy"
• The three press release distribution sites that are worth using (and why you shouldn't use the other ones)
• The different people you need to pitch if you are targeting websites and print publications versus television or radio media
• The best time and day of the week to pitch journalists
• What NOT to do if a journalist picks up your story

And many, many other critical points that every entrepreneur needs to know about if they want publicity for their businesses.

The full interview is available for members of Growthink University.

For non-members, you can listen to the first five minutes of the interview by clicking on the blue triangle on the player below.