Because of the overwhelming response to our webinar last week on modern brand lessons from Mr. Tom Hicks of Naked Juice and Dr. Sears Family Essentials fame, Tom has graciously agreed to sit for a live replay of the webinar.
Special Bonus Commentary
The webinar will also feature bonus commentary from Mr. Michael Galef, Former Vice President of Marketing and Sales of Emergen-C, and current Executive Vice President of Marketing and Sales for Dr. Sears.
An Entrepreneurial Team We Love
Dr. Sears Family Essentials - a children's natural foods company inspired and branded by the author of one of the best-selling child-rearing books of all time (The Baby Book) - is a classic "doing good while doing well" business model and opportunity.
On the webinar, Tom and Michael will share their secrets of successful, modern brand-building, including:
- The "Pyramid to Brand Growth" - the interplay between brand-building, community-building, retail partnerships, and innovation
- When and When NOT to place your product in the "Big Boxes" - Wal-Mart, Costco, Target
- How to utilize the power of the Internet to quickly and cheaply conduct high-quality consumer research
- How to and how NOT to utilize social networking strategies to build brand and product awareness
- And much, much more!
Who is Tom Hicks?
Tom Hicks is uniquely credentialed to lead this brand-building discussion for the best reason of them all - he has done it before.
Before Dr. Sears, Tom was President of Naked Juice and led their growth from $80 million to $200 million in revenues and a sale to PepsiCo in 2007 for 30 times earnings.
And he was Co-Founder and President of Fantasia Fresh Juice - leading them from startup to $15 million in sales in 3 years. And he is a former sales and marketing executive at both Frito-Lay and Proctor & Gamble.
Quite simply, Tom gets what works and what doesn't work when it comes to launching and growing consumer products brands.
Best regards, and look forward to your attendance and feedback.
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