Growthink Blog

May 10th, 2010 - Trivia Question


Today's Question: The Ford Motor Company manufactured 1 million cars for the first time in 1922. In what year did it hit the 2 million mark?

Question on 5/5/10: What were Kleenex tissues marketed as when they were first introduced in 1924?

Answer: Kleenex tissues were originally marketed as a cold cream remover. By promoting it as a cleaner, healthier alternative to towels and handkerchiefs forremoving cosmetics, it quickly became a mainstay in  households across the nation.

In 1927, the company's head researcher started using  the tissues in place of a handkerchief for his hay fever. It took him 3 years to convince the head of advertising  to try to market the tissues for this use. And by late 1930, the use of Kleenex tissues as a handkerchief  substitute really took off.

The lesson here is that your products and services may satisfy customers in ways you might not know and never intended. It's interesting that it took Kleenex 3 years before it tried advertising the product for  the new use. Don't be afraid to experiment in order to find breakthrough products and services.

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Bob Simon says

Another great example is Arm & Hammer Baking soda being marketed for its odor-reducing abilities i, for instance, refrigerators and freezers. I'm willing to bet this took at least as long to realize and bring to market than the Kleenex example...
Posted at 12:04 pm