Today's Question: The Ford Motor Company manufactured 1 million cars for the first time in 1922. In what year did it hit the 2 million mark?
Question on 5/5/10: What were Kleenex tissues marketed as when they were first introduced in 1924?
Answer: Kleenex tissues were originally marketed as a cold cream remover. By promoting it as a cleaner, healthier alternative to towels and handkerchiefs forremoving cosmetics, it quickly became a mainstay in households across the nation.
In 1927, the company's head researcher started using the tissues in place of a handkerchief for his hay fever. It took him 3 years to convince the head of advertising to try to market the tissues for this use. And by late 1930, the use of Kleenex tissues as a handkerchief substitute really took off.
The lesson here is that your products and services may satisfy customers in ways you might not know and never intended. It's interesting that it took Kleenex 3 years before it tried advertising the product for the new use. Don't be afraid to experiment in order to find breakthrough products and services.