Have you ever heard of ZipSkinny.com?
If you go to the homepage of their site, you'll see a box that asks you to "enter your zip code to see U.S. Census data and comparisons with neighboring ZIPs."
Unless you're one of those people who gets excited about miscellaneous facts and figures, at first glance this might seem like an uneventful site.
But for those of you who provide products or services to local customers, the information available is *invaluable* in conducting market research for your business.
Once you type in your zip code and press enter, you'll see tons of great data on your local market. Such as the percentage of local residents who have graduate degrees or who are married. And, you’ll see economic indicators such as household income, and demographic information on race, age, and gender.
As an example, I've just typed in 10549, the zip code of our office here in Mount Kisco, a suburban town just outside of NYC. One fact that stands out to me right away is that 62.3% of residents have lived in the same home for 5+ years. Another is that the median household income is $75,761. Put these two statistics together, and you can deduce that this town is a fertile location for a business where both an affluent demographic and high customer retention are essential, such as a landscaping or cleaning business.
Whether you're looking to conduct preliminary market research before delving into a business, or examining markets into which you can expand your current venture, ZipSkinny is one of many tools that can help you with the process.
And in our recent report, "How to Quickly, Easily, & Expertly Conduct ZERO-COST Market Research For Your Business" I lay out this and several other tools to help you conduct the market research online at a level that is comparable the way it's done by experts with decades of experience.
As you might recall, I released this report at a STEEPLY discounted rate of one cent for each year of my wife's age, in honor of her birthday in March. And that discount is about to disappear forever.
On Thursday at midnight, the price is going up more than 100x, so as the subject of this blog post suggests, this is your last chance to get the information of market research experts for literally pennies.
If you are a Growthink University member, you can click here to grab your free copy of the report if you haven't done so already.
Otherwise to order now, click here. Or for more information, you can watch the brief video below: