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Growthink Blog

How to Skyrocket Your Sales Conversion Rates

Print Written by Dave Lavinsky on Wednesday, March 31, 2010
Categories:

handshakeIs it possible to double, triple, or even quadruple your sales conversion rates?

It sure is.

And to explain how, you simply have to spend an hour with the world's best salesperson - my daughter.

You see, kids are pretty amazing sales people. They ask for something. And when they don't get it, they ask again, and again, and again.

So, my 7-year old daughter wanted a horse figurine. So she asked me to buy it for her. I said I'd think about it. So the next day she asked me again. And again I replied "Let me think about it."

This routine continued day after day after day. Until finally, I broke down and bought it.

Now the lesson here is simply -- persistence is absolutely critical to sales success.

Consider these statistics from the National Sales Association:

* 2% of sales are made on the 1st contact
* 3% of sales are made on the 2nd contact
* 5% of sales are made on the 3rd contact
* 10% of sales are made on the 4th contact
* 80% of sales are made on the 5th-12th contact

This is truly amazing -- your chances of closing the sale go up 40 TIMES when you try 5-12 times.

Likewise, a recent report from The Bridge Group found that it takes an AVERAGE of seven touches to "convert a suspect to a prospect." These touches may include phone calls, direct mail, email, webinars, or face-to-face encounters among others.

Once again, the key is persistent follow-up. You cannot afford to give up on prospects after the first, second, or even third or fourth contacts. By continuing to follow-up with them, you will skyrocket your sales conversion rates and profits.

The EASIEST way to ensure consistent, high quality persistent follow-up is using Autoresponders. Autoresponders are automatic emails that you send at defined intervals. So, for example, you can automatically send high quality emails to your prospects every 3 days for a month in order to increase your conversion rates. In the Ultimate Internet Marketing System, we dedicate two modules to Email Marketing where we cover how to expertly use emails and autoresponders to increase your conversion rates. Learn more here: http://www.growthink.com/products/internetmarketingsystem


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