My wife and I recently watched an episode of CBS Sunday morning with Charles Osgood.
The show always has interesting news segments, and in this episode, there was a segment about Google Doodles.
Google Doodles are the new versions of the Google logo that you see on Google's homepage every so often. You can see a history of these images here: http://www.google.com/logos/
Google has a team of 4 or so "doodlers" who spend their days creating new doodles. They also run contests whereby others create and submit doodles and can win cash prizes and get their designs seen by millions if they win.
The new doodles make it more interesting and exciting for people to visit Google's homepage. This in turn drives more people to Google every day.
Which leads to a great question -- what are you doing in your business that promotes positive curiosity in your customers? Can they expect something new from you when they visit your store or website, or will they get the same experience month after month, year after year.
Clearly you need to be innovating in order to not only keep up with changing customer demands, but to keep customers interested in what you're doing and to distinguish yourself from competitors.
The Hawthorne Effect also comes into play here. The Hawthorne Effect basically states that any change will result in increased results. For example, a store that changes the color of its walls will generally see a short-term boost in sales from its regular customers. Likewise, a slight change in work conditions will boost employee productivity.
Yes, change for the sake of change alone often produces results.