If you're like me and want to grow your business quickly, then you're all about finding leverage. One way to get a lot more results for the effort you put in is by duplicating yourself.
Consider this -- if you find it's effective to follow-up on every inquiry by phone, then you can only call back so many people yourself. If you want to grow, you'd need a salesperson or phone rep contacting everyone for you and reporting the results.
An autoresponder service is kind of like that salesperson, but it automatically follows up with prospects by email after they enter their address somewhere on your website (via a contact form, a form to download one of your reports, purchasing one of your products or services, etc.). I'll walk you through the 5 W's of Autoresponders below to show you how they can help you make more sales without lifting a finger.
What is an autoresponder service?
An autoresponder is a an automatic series of emails that get sent out to people that give you their email address, usually as the result of requesting information of some kind, like a free report, or subscribing to your newsletter.
You would write a sequence of emails and choose what order they go in-and how many days later they will be sent to each new subscriber who opts in. So when someone subscribes to your newsletter, you could send them a Thank You For Subscribing email that same day (Day 0), then a follow-up email on Day 1, Day 2, Day 5, Day 7, etc.
Why should I use one?
It's been tested time and time again in pretty much every business niche that prospects are more likely to respond or make a purchase if they receive 4-10 follow-up emails, than if they only visit your website once. Getting in front of prospects more often gives you more opportunities to make a sale, and a percentage of people will usually buy with each email you send.
This is a massively important part of marketing online, because an autoresponder allows you to create a trusting connection with your list (particularly if your autoresponder emails include good information). Building this trust means they are more likely to respect your suggestions, and therefore means if you suggest a product they will be more likely to buy it.
You earn their trust and respect by sending them good information and not bothering them with excessive promotions or other stuff they don't find relevant.
When should I use one?
Whenever you're ready to write a few emails and make more sales from new subscribers, then you should set up your autoresponder. Block out 2-3 hours to choose an autoresponder service, set it up, and write a simple series of emails. Put links to the appropriate pages of your website in the body of the email messages.
You'll find that you recoup a higher percentage of every marketing dollar you spend. And believe me-it's much easier to double your profits through higher conversions on your existing website traffic (via the increased sales from the autoresponder) than it is by paying for more traffic.
Where do I put it on my site?
So where should you include an "opt in" box for people to subscribe to your newsletter or otherwise give you their email address? The most common place to put an opt-in box is on the sidebar of your website or blog. You can create one of these with the help of your autoresponder service, and there are also web programmers who can make them for you on Fiverr.com for $5.
You should include language in the box telling people why they should opt-in or subscribe. Offer them an exclusive report or video they can't get anywhere else that addresses their most compelling need. This is where knowing your customers' needs and psychology is crucial to your success.
Clearly you should also have a Contact Us page with a form to collect email address that can go into your autoresponder.
Whose service should I use?
A good autoresponder service for those starting out is Get Response. The reason for that is because you can send an unlimited number of emails, the emails get sent on time and you have many different options including broadcast, timed broadcast, follow-ups, you can easily manage your subscribers and it is free for lists under 100 people.
I've also used aWeber and 1ShoppingCart. They are both very straightforward. Also I like that their pricing is a little more fixed-not based on the # of subscribers you have (they do it by tiers of number of subscribers). Constant Contact is also a good service for beginners. Sometimes they have special promotions and plan changes, so I would scan through each of their websites and compare how they do at the following:
Can they send unlimited number of emails?
There are some email services such as iContact that have very good deliverability and a very good interface but you are limited to only sending out six email messages to your subscribers every month.
That means if you have a busy week and happen to launch a product that week and send six emails that week then you can't send anymore messages to your subscribers for the rest of the entire month. That's why even though there are some autoresponder companies with better deliverability than Get Response, I don't like them because you are limited in how many emails you send every month.
Do the emails get sent out on time?
Read the user reviews around the Internet of the autoresponder service you're looking at and find out if when it comes time to blast or broadcast a message to your subscribers, it will get sent right away.
Do they provide you with everything you need?
You need to be able to delete people from your list and create sub-lists if needs be (e.g., a special list of subscribers who perhaps are interested in a specific product or service). You need to be able to set up an autoresponder (automated follow up messages) and also do broadcasts (messages that send to everyone at the same time).
You'll also want to find out if they have an opt-in form creator you can use to make the opt-in box on your website. Or, you may find it's not worth your time to learn how and pay someone else to do it.
So there you have the Who, What, When, Where, and Why of autoresponder services and how they can make your follow-up efforts effortless. If you have a website but aren't using an autoresponder, I'd strongly suggest looking into setting one up now.
Suggested Resource: Want to learn my complete strategy for methodically maximizing your online traffic, leads, sales and profits? Including a section on how to best use autoresponders? Then check out my Ultimate Internet Marketing System.