Growthink's President, Dave Lavinsky, caught up with the Boston Globe's Small Business Blogger, Jason Keith, to discuss how celebrity endorsements can boost your small business.
In the article, Dave sheds light on the most common fear small business owners have about taking on a celebrity to endorse their product or service and how publicity can convert to more customers.
Growthink's President, Dave Lavinsky, caught up with the Boston Globe's Small Business Blogger,