Most of the rally has been driven by widespread inflation fears, which in turn are driven by the massive and unprecedented deficits that most of the major industrial governments (save China, of course) seem committed to running for as far as the eye can see.
Gold - say the wise men - is the ideal inflation hedge, which of course is another way of saying that it is the ideal hedge against governments acting badly and confiscating the well-earned wealth of its productive citizens.
Now I would never begrudge anyone that likes betting against government as an investment strategy, but by golly if there ever was an investment that just outright appeals to the uninformed (and those who prey on them), it is gold.
Let's take a step back here, folks, and think a bit about the word "investing," defined by Webster's as "the active redirection of resources/assets to creating benefits in the future."
Now can someone please explain to me how an asset that doesn't yield or produce ANYTHING, and costs money to store, could possibly be considered an investment?
The answer, quite simply, is that gold isn't an investment. Gold, as jewelry or decoration, or accoutrement, is beautiful. Gold as investment is a cult.
A cult of negativity and pessimism, to be more precise. And one in which it would be funny if it is wasn't so sad how many of the older generation in this great country of ours are caught up.
Spend a little time amongst the retired set talking about both investing and the future of America and the amount of fear, negativity, and of an all-consuming mindset of concern for one's own hide and to heck with everyone else falls somewhere between depressing and appalling.
And as for the hucksters that play on these fears - convincing Grandma and Grandpa that Obama is leading us down the path of Communism so better to take all of your money and not just buy gold but also bury it in your backyard - well there is a special corner reserved down under for these folks.
A particularly galling trick of the gold huckster industry (coming to a talk radio or billboard ad near you) is to first promote with great fury their "sky is falling" shtick, then suggest that the only solution is not to just buy gold (that would be bad enough), but to buy gold COINS versus the bullion itself (or far more efficiently, a gold ETF like State Street's Gold Spider (NYSE: GLD)).
What they don't tell you is that they mark these coins up as much as 30% - making almost as much money for themselves as the Pirates of old. And oh yes, if gold bullion and coins were regulated investment assets as they should be, they would call that amount of markup a crime.
How About Actually Investing?
Now let's look at the polar opposite of investing in gold - namely investing in the most productive, most effective, most wealth-building sector of our economy.
I am talking of course about investing in the modern-day action heroes that are the world's entrepreneurs. The men and women who right now are starting and building the Googles, the LinkedIns, the Facebooks, the Twitters, the Apples, the Microsofts, the Amazons, of the next 20 years.
They are passionately at work at the new and young companies where the ideas are freshest, where the work ethic is most profound, and where the innovation breakthroughs are most world-changing.
And unlike investors in gold, who have gotten a negative long-term return since 1980 (on an inflation adjusted-basis, gold's $599/ounce price peak in 1981 price translates in today's $ to $1,417/ounce, investors in entrepreneurial and small companies have killed it - earning a whopping 21.4% annually during that same time frame.
So this holiday season, buy that special someone a gold necklace, or earrings, or bracelet, or gold-plated watch, for sure.
But if you want to give yourself a gift, hang up on the gold hucksters and instead find and back the entrepreneurs in your midst.
They will TRULY be the gift that keeps on giving.