Growthink Blog

Data That Doesn't Lie


dataMany of you know that I started my career in market research.

One of the things I learned back then was to be wary of certain research results. Why? Because I learned that it's pretty easy to purposely skew research questions to get the results you want.

Which is why a lot of new products fail, even though the research said they should have succeeded.

While there are no certainties when conducting or reviewing marketing research, one thing is clear. When data from multiple sources continue to say the same thing, than that data is typically true.

Such is the case when it comes to Internet Marketing.

Countless research studies have proven beyond a doubt that virtually every company can profit from improving their online presence. Consider these recent statistics from eMarketer and Cornell University:

* 87% of all Internet users utilize search engines to find information on goods and services online.

* 63% of all Internet users have used the Internet specifically to research a product or service before buying it.

* 49.9% of companies marketing their businesses online realize ROIs exceeding 100%. (that means they make over $2 for every dollar they invest online!)

* 37.1% of B2C and 37.9% of B2B companies who have tried, have successfully marketed their businesses using Facebook.

The research is pretty clear. Getting your company found in the appropriate places online can skyrocket your growth and profits.

But, like with anything else, internet marketing is a bit complex. And, more often than not, business owners don't realize success right away.

It's sort of like riding a bicycle. Once you know how to do it and get the hang of it, it's smooth sailing. But, the first few times, particularly if you don't have anyone watching out for you, you'll fall down.

In fact, I've fallen down quite a few times. Over the past ten years, I have invested over $5 million of my own money into internet marketing. But, while I've gotten knocked down a few times, I've also enjoyed a ton of success. And I've learned a whole bunch of valuable lessons.

And, right now, I'm putting together the final touches on my internet marketing course so I can teach you these lessons.

While I'd love for you to buy the course, even if you don't buy it, I feel obliged to get at least some of this extremely valuable information in your hands. That way you can start using internet marketing techniques to grow your revenues and profits (and not get hammered by a competitor who is a savvier online marketer).

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