Growthink Blog

Crowdfunding Sees More Growth, More Creativity


CrowdAs we might have expected, entrepreneurial creativity has already started to take Crowdfunding to the next level. More entrepreneurs are raising money from Crowdfunding. And they are using more creative techniques to get folks to learn about them and donate.

Let's start with the latter. I just came across this press release in MCV, a trade news and community site for professionals in the international video games market. The release, put out by Sorcery Games, explains how the company is using the Crowdfunding platform Kickstarter to fund the creation of its next video game.

As you can imagine, the press release has a link to the Kickstarter page to donate to Sorcery Games. This I'm sure will get them a bunch of donors that they wouldn't have gotten otherwise. So, definitely add press releases to your arsenal of marketing tactics to get more people to know about and donate to your business via Crowdfunding.

And I just learned that 3-time Academy Award nominated Director David Lynch is getting involved with Crowdfunding. Specifically, he is using Crowdfunding to fund his newest documentary project.

And the list of new Crowdfunding success stories continues to grow.

LugNuts, which roast small batches of organic nuts as an on-the-go healthy snack, raised an even $5,000 from 48 donors.

Through the Looking Glass, a shop specializing in tea, tea accessories, and gifts raised $4,050 from 75 donors.

And just a few days ago, Mystery Brewing Company of Durham, NC completed its Crowdfunding raise of $44,259 from 243 donors.

Yes, Crowdfunding is thriving. And it will continue to thrive for a LONG time. If you haven't yet learned how to raise money for your business from Crowdfunding, watch this Crowdfunding presentation now.

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