
Everyone knows that perseverance is important.
You’ve probably heard the quote “If at first
you don’t succeed, try again” or seen the commercial that talks about falling
down 7 times and standing up 8.
The
lesson, of course, is that few people achieve anything great without first
overcoming a few obstacles.
Preaching about the importance of perseverance is easy.
Actually experiencing failure and continuing
on undeterred; now that’s tough.
But the
7 stories below prove that it can be done.
These famous entrepreneurs exemplified perseverance.
Maybe one of them will inspire you to
overcome whatever obstacle is currently standing in your way.
Milton Hershey
Milton Hershey had a long path to the top of the chocolate
industry. Hershey dropped out of school
in the 4th grade and took an apprenticeship with a printer, only to be
fired. He then became an apprentice to a
candy-maker in Lancaster, PA.
After studying the business for 4 years, Hershey started
three unsuccessful candy companies in Philadelphia,
Chicago and New York.
Hershey was not about to give up, so he moved back to Lancaster and began the
Lancaster Caramel Company. His unique
caramel recipe, which he had come across during his earlier travels, was a huge
success. Hershey, who was always looking
ahead, believed that chocolate products had a much greater future than
caramel. He sold the Lancaster Caramel
Company for $1 million in 1900 (nearly $25 million in 2008 dollars) and started
the Hershey Company, which brought milk chocolate -- previously a Swiss
delicacy -- to the masses.
Not only did Hershey overcome failure and accomplish his
goals, but he also managed to do it close to home. Hershey created hundreds of jobs for
Pennsylvanians. He also used some of his
money to build houses, churches, and schools, cementing his status as a legend
in the Keystone State.
Steve Jobs
You always hear about a “long road to the top,” but
perseverance isn’t limited to the early stages of a person’s career. Oftentimes, failure can occur after a long
period of success.
Steve Jobs achieved great success at a young age. When he was 20 years old, Jobs started Apple
in his parents’ garage, and within a decade the company blossomed into a $2
billion empire. However, at age 30,
Apple’s Board of Directors decided to take the business in a different
direction, and Jobs was fired from the company he created. Jobs found himself unemployed, but treated it
as a freedom rather than a curse. In
fact, he later said that getting fired from Apple was the best thing to
ever happen to him, because it allowed him to think more creatively and
re-experience the joys of starting a company.
Jobs went on to found NeXT, a software company, and Pixar,
the company that produces animated movies such as Finding Nemo. NeXT was subsequently
purchased by Apple. Not only did Jobs go
back to his former company, but he helped launch Apple’s current resurgence in
popularity. Jobs claims that his career
success and his strong relationship with his family are both results of his
termination from Apple.
Simon Cowell
Nowadays, Simon Cowell is a pop icon and a very wealthy
man. But early in life, Cowell faced his fair share of struggles. At age 15, Cowell dropped out of school and
bounced around jobs. He eventually
landed a job in the mail room of EMI Music Publishing. Cowell worked his way up to the A&R
department, and then went on to form his own publishing company, E&S Music.
Unfortunately, E&S folded in its first year. Cowell ended up with a lot of debt, and was
forced to move back in with his parents.
But he never gave up on his dream of working in the music industry, and
eventually landed a job with a small company called Fanfare Records. He worked there for 8 years and helped the
company become a very successful label.
From there, Cowell spent years signing talent and working behind-the-scenes
before launching the “American Idol” and “X-Factor” franchises that made him
famous.
Even though he is rich and successful, Cowell continues to
work on new projects. This kind of
dedication no doubt helped him overcome his early roadblocks.
Thomas Edison
When he was a young boy, Thomas Edison’s parents pulled him
out of school after teachers called him “stupid” and “unteachable.” Edison spent
his teenage years working and being fired from various jobs, culminating in his
termination from a telegraph company at age 21.
Despite these setbacks, Edison never
deterred from his true passion, inventing.
Throughout his career, Edison obtained
1,093 patents. And while many of these
inventions -- such as the light bulb, stock printer, phonograph and alkaline
battery -- were groundbreaking, even more of them were unsuccessful. Edison is
famous for saying that genius is “1% inspiration and 99% perspiration.”
One of Edison’s greatest
stories of perseverance occurred after he was already wildly successful. After inventing the light bulb, Edison began a quest to find an inexpensive light bulb
filament. At the time, ore was mined in
the Midwest, and shipping costs were incredibly
high. To combat this, Edison opened his
own ore-mining plant in Ogdensburg,
New Jersey. For roughly a decade, Edison
devoted all his time and money to the plant.
He also obtained 47 patents for inventions designed to make the plant
run more smoothly. And after all of
that, Edison’s project still failed thanks to
the low quality ore on the East Coast.
But as it turned out, one of the aforementioned 47
inventions (a newly-designed crushing machine) revolutionized the cement
industry and earned Edison back nearly all of
the money he lost. In addition, Henry
Ford would later credit Edison’s Ogdensburg project as the main inspiration for
his Model T Ford assembly line, and many believe that Edison
paved the way for modern-day industrial laboratories. Edison’s
foray into ore-mining proves that dedication and commitment can pay off even in
a losing venture.
George Steinbrenner
Before “The Boss” assumed ownership of the New York Yankees,
he owned a basketball franchise called the Cleveland Pipers. The Pipers were part of the American
Basketball League, and in 1960, under Steinbrenner’s helm, the franchise went
bankrupt.
When he eventually took over the Yankees, Steinbrenner’s
struggles didn’t end. Most baseball fans
will remember the team’s drought in the 1980s and early 1990s. As the team suffered, Steinbrenner was often
criticized for his executive decisions, which included questionable trades and
frequent changes to the Manager position.
Though his methods were controversial, Steinbrenner stuck to his guns,
and it paid off. The Yankees made an
impressive six World Series appearances from 1996-2003, and remain Major League
Baseball’s most profitable team year after year.
Steinbrenner is known for his shrewd business tactics, but
he’s also not afraid to put his money where his mouth is. The Yankees have the highest payroll in
baseball, and they’ve been in contention every year since the mid-90s. Even when the Cleveland Pipers went bankrupt,
Steinbrenner offered to pay back the team’s investors, a promise he eventually
made good on.
Steinbrenner has been quoted as saying, "I never wanted anybody to say ‘I
went down a path with George Steinbrenner and lost money.’"
J.K. Rowling
J.K. Rowling, author of the Harry Potter books, is currently the second-richest female
entertainer on the planet, behind Oprah.
However, when Rowling wrote the first Harry Potter book in 1995, it was rejected by twelve different
publishers. Even Bloomsbury,
the small publishing house that finally purchased Rowling’s manuscript, told
the author to “get a day job.”
At the time when Rowling was writing the original Harry Potter book, her life was a
self-described mess. She was going
through a divorce and living in a tiny flat with her daughter. Rowling was surviving on government
subsidies, and her mother had just passed away from multiple sclerosis. J.K. turned these negatives into a positive
by devoting most of her free time to the Harry
Potter series. She also drew from
her bad personal experiences when writing.
The result is a brand name currently worth nearly $15 billion.
Walt Disney
As a young man, Walt Disney was fired
from the Kansas City Star Newspaper because his boss thought he lacked
creativity. He went on to
form an animation company called Laugh-O-Gram Films in 1921. Using his natural salesmanship abilities,
Disney was able to raise $15,000 for the company ($181,000 in 2008 dollars).
However, he made a deal with a New
York distributor, and when the distributor went out
of business, Disney was forced to shut Laugh-O-Gram down. He could barely pay his rent and even
resorted to eating dog food.
Broke but not defeated, Disney spent his last few dollars on
a train ticket to Hollywood. Unfortunately his troubles
were not over. In 1926, Disney created a
cartoon character named Oswald the Rabbit.
When he attempted to negotiate a better deal with Universal Studios --
the cartoon’s distributor -- Disney discovered that Universal had secretly
patented the Oswald character. Universal
then hired Disney’s artists away from him, and continued the cartoon without
Disney’s input (and without paying him).
As if that wasn’t enough, Disney also struggled to release
some of his now-classic films. He was
told Mickey Mouse would fail because the mouse would “terrify women.” Distributors rejected The Three Little Pigs, saying it needed more characters. Pinocchio
was shut down during production and Disney had to rewrite the entire
storyline. Other films, like Bambi, Pollyanna and Fantasia,
were misunderstood by audiences at the time of their release, only to become
favorites later on.
Disney’s greatest example of perseverance occurred when he tried to make the book Mary Poppins into a film. In 1944, at the suggestion of his daughter,
Disney decided to adapt the Pamela Travers novel into a screenplay. However, Travers had absolutely no interest
in selling Mary Poppins to Hollywood. To win her over, Disney visited Travers at
her England
home repeatedly for the next 16 years.
After more than a decade-and-a-half of persuasion, Travers was overcome
by Disney’s charm and vision for the film, and finally gave him permission to
bring Mary Poppins to the big
screen. The result is a timeless
classic.
In a fitting twist of fate, The Disney Company went on to
purchase ABC in 1996. At the time, ABC
was owner of the Kansas City Star, meaning the newspaper that once fired Disney
had become part of the empire he created.
And all thanks to his creativity (and a lot of perseverance).
Beverly - Thank you, too. We'll hopefully have many more stories like these in the future, featuring people of all backgrounds. Keep checking back.
odipo - I couldn't find that specific statistic. However, depending on who you believe, 50-80% of new businesses fail, so a lot of entrepreneurs have to endure multiple failures. This is exactly why we stress the importance of business plans, so you can minimize the number of setbacks.
Stephanie - Thank you. Of course you can share, go for it.
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