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10 Incredible Mobile Marketing Statistics Every Entrepreneur Must Know

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I have to admit, I'm not a pioneer by any stretch when it comes to most new technologies.

I was the last of my friends to get a cell phone. I held off on joining Twitter and Facebook until my employees told me I had to do it. And for years I refused to keep an online calendar, and rather opted to continue using my physical appointment book (several of which I kept and it's pretty interesting to look back a few years ago and see what I had scheduled on a daily basis).

And it wasn't until last week that I downloaded the QR code reader app on my iPhone (and now I'm like a little kid scanning every QR code I see).

But for some technologies and/or new services, I have been more of a pioneer. I was one of the first users of Google's AdWords program. And I was one of the early adapters of Voice Over IP.

I tell you this since there's a new type of marketing that's available to marketers everywhere. And while I've only dabbled in using it to date, I am going to be making much more use of it in the near future. And I urge you to do the same.

This new type of marketing is Mobile Marketing. And the statistics proving why you can't ignore it are staggering. Consider the following:

GROWTH

1. According to Nielsen, the iPhone's growth was 10 times faster than the growth of America Online.

MARKET SIZE

2. According to Mobile Marketing Association Asia, more people on planet Earth own a mobile phone (5.1 billion) than own a toothbrush (4.2 billion) {gross but true}.

3. According to the CTIA Wireless Association, 250+ million Americans carry mobile phones; representing over 80% of the nation's population.

ACCESSIBILITY

4. According to Morgan Stanley, 91% of all U.S. citizens have their cell phone or mobile device within reach 24/7.

5. According to Facebook, there are more than 350 million active users [44 percent] currently accessing Facebook through their mobile devices. And people that use Facebook on their mobile devices are twice as active on Facebook as non-mobile users.

SPEED & ACTION

6. According to the CTIA Wireless Association, while it takes 90 minutes for the average person to respond to an email, it takes just 90 seconds for someone on average to respond to a text message.

7. According to Mobile Marketer, 70% of all mobile searches result in action within 1 hour.

REVENUES & RESULTS

8. According to Borrell Associates, mobile coupons get 10 times the redemption rate of traditional coupons.

9. According to Yankee Group, global mobile payments (called m-payments) currently total approximately $240 billion and are expected to exceed $1 trillion by 2015.

10. According to IDC, mobile app downloads will reach 76.9 billion in 2014 and will generate $35 billion in sales.

So what does this mean to you?

Well to me, it means that mobile marketing should be a key part to the marketing plan of virtually any company. Mobile marketing allows you to reach customers quickly. Customers will get more and more used to paying you and other companies via their mobile device. And mobile applications will continue to explode, and are not only a way for you to stay in front of customers, but they could be a huge revenue source for your company.

So, don't ignore this key marketing trend. Rather, seize the opportunity to become the mobile marketing leader in your niche.


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Jay Turo

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