Written by Jay Turo on Monday, March 12, 2007
In the 1989 movie "Field of Dreams," a corn farmer hears voices telling him to build a baseball field. The voices say, "If you build it, they will come."
Unfortunately in the world of startups and technology, often people build it, but no one comes. The missing element for these ventures is effective marketing. If no one knows about your great invention, website, or product/service, no one will use it or buy it.
Written by Dave Lavinsky on Wednesday, February 7, 2007
I recently reviewed the book "PRIMAL BRANDING: Create Zealots for Your Brand, Your Company, and Your Future" by Patrick Hanlon and wanted to share my thoughts on it with you.
It's truly awesome. Here's the scoop. Hanlon worked in advertising for many years for Fortune 500 clients. A few years ago, he asked himself the question: What is it that gets consumers to bond with brands like Google, Apple, Mini Cooper, Coke, Disney, Starbucks and Nike and not others?
Written by Jay Turo on Tuesday, January 9, 2007
There’s an old saying in marketing, “Sell the Sizzle, Not the Steak.” What
When selling these products, it is often better to promote how easily the
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