Growthink Blog

The New Boom


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America is getting its risk-taking mojo back.

Driven by the return to normalcy in the stock market, at long-last signs of life in the residential and commercial real estate markets, and most excitingly by veritable boom-time conditions in “Web 3.0”  technologies like social networking, mobile gaming, and interactive advertising, in 2011 new fortunes and legends are being made.

Thankfully, this boom is fundamentally different from the one that drove the NASDAQ to dizzying heights in the late 90’s, or the “Web 2.0” social networking hype of 2006-2007. Here’s why:

1.    Individual Investors, NOT Venture Capitalists, are Leading the Charge. So-called “super angels” – wealthy, technology-savvy high net worth individual investors - and NOT traditional venture capitalists, are now the preferred funding source for the most dynamic entrepreneurs in the hottest technology sectors.

The reasons for this start with the fact that most VC’s are suffering from that awful business curse that they look for in industries ripe for new entrants – legacy costs.

Quite simply, VCs have lost so much money for so long that they can only dig themselves out with massive investment wins. This in turn requires them to put very large sums of money to work in companies with huge - as in multi-billion dollar - potential exits.

But the modern technology world is just not built for this model of investing. Readily accessible, off-the shelf, open-source development tools COMBINED with the ability to launch a product extremely cheaply via creative social marketing makes it easy to build a big-time technology company these days without a lot of money.

The result? Most of the highest ROI opportunities we see need just a little money – sometimes just a few hundred thousand dollars or less – to “ignite” their business models.

Our favorites? Entrepreneurs that identify over-looked market needs, and then utilized out-of-the box creativity to inexpensively develop and market products and services that address those needs.

And oh yes, our real, favorite entrepreneurs are doing all this, AND are lucky, lucky, lucky to boot.

Straightforward, but of course not easy. But in a world of historically low interest rates, significant inflation risk and of a public stock market still trading on mostly a 10-year flat run, it is by far the best game in town.

2.    Foreigners, More Than Ever, Are Investing Heavily in U.S. Technology Companies.  Best evidenced by the Russian investment firm Digital Sky Technologies and their investments in Facebook, Zynga, and Groupon, foreign investors more than ever before are placing bets on early-stage U.S. technology companies. This is driven by a number of factors, not the least of which is that the relative liquidity in the world has shifted RADICALLY away from the U.S. to the rest of the world.

As importantly, because of the rise of global social networking - Facebook now has 300 million non-U.S. members – overseas investors can now connect faster and more transparently with deals and entrepreneurs than ever before.

And these investors feel that they can be higher value-added. Both in terms of outsourced development assistance and because the very act of their investing serves as the kind of high-profile validation that used to be the domain of only the most prestigious venture capital firms.

3.    A Quick and Early Exit is By Far the Desired Outcome for Both the Entrepreneur and the Investor. The dirty little secret of modern business, best articulated by Scott Shane in his brilliant book, “The Illusions of Entrepreneurship,” that the real money in entrepreneurship is made in SELLING a company, not running it.

Venture capitalist Basil Peters describes this best as the Early Exit, “Today, the optimum financial strategy for most technology entrepreneurs is to raise money from angels and plan for an early exit to a large company in just a few years for under $30 million."

So look for companies with quick and early exit potential and with the smartest angels and foreign investors behind them, and you too can be a winner in this new boom.

Looking for Opportunities Now?

Each year, Growthink reviews hundreds of startup and emerging company opportunities and selects those with the best management teams, market opportunities, and financial prospects.

To learn more about opportunities we are following now, click here.

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


Is The American Dream Really Just a Mirage?


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In spite of the so-called business media’s fixation on tales of America’s demise, U.S. entrepreneurial activity is at its highest point in 15 years, with over 550,000 new businesses created each month in this country!

Never have so many owed so much to so few. America’s entrepreneurs are ambitious leaders – courageously pursuing growth opportunities, and assuming accountability for the inherent risks and outcomes.

They are hard at work worldwide at startups and at small and middle market companies across this great land.

Quite simply, they are – in true Horatio Alger spirit – fast in pursuit of the American Dream.

But Is This Dream a Mirage?


Well, while it is well known that over 90% of businesses fail within 10 years, what is lesser known is that the typical entrepreneur earns less money, has worse benefits, works more hours, and has more stress – including losing sleep and getting in more conflicts with their spouses and others - compared to those that work for someone else,

But it gets worse – even when most entrepreneurs grow their businesses to a point of seeming strong success - $1 million, $5 million, $10 million in revenues and more - most of them still don’t realize their personal and financial dreams.

They work too much, have too much stress, not enough time with loved ones, and not enough money (and the up to 50% federal and state tax rates don’t help matters, of course).

Yet…

There are over 930,000 “pentamillionaires” – individuals with personal net worths of greater than $5 million - in the United States today.

And more than 80% of these fortunate few were / are entrepreneurs who founded a business AND then SOLD that business.

You see, the often misunderstood, but simple reality of entrepreneurship is that SELLING a business, not running one, is where REAL wealth is made.

Now sure, selling a business has gotten tougher than ever – tightening credit markets means less money available to finance acquisitions and the very fact of more businesses out there means more businesses for sale.

And in spite of our increasingly fast economy, it is actually taking LONGER to sell a business than ever.

In 1978, the average time it took to sell a business was 57 days. Today, it is over 270 days!

And it gets worse - only 17% of listed businesses EVER actually sell.

Phew.

So what is one to do?

Well, first of all take solace in the fact that in America and around the world every month literally thousands of businesses sell for millions and millions of dollar.

And then put your plan together.

Jay Turo
CEO
Growthink


What do Steve Jobs, Richard Branson, and Tony Hsieh Have in Common?


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The fundamental challenge of modern business is finding that right balance between tactics and strategy, between execution and innovation, between management and entrepreneurship.

Typically, as companies grow and age, they naturally become more tactical, more execution - focused.

In contrast, the “tabula rasa” of startups has traditionally been the best milieu for out-of-the-box strategy and innovation to thrive.

Now in the old days, businesses could do okay by being very good at just one of these. Big businesses could sustain profitable franchises for years by leveraging their resource advantages to keep smaller competitors out and margins high.

As for startups, pre Global Internet, it was easy to stay in the “idea bubble.” Investors were more patient and it often just wasn’t that obvious if your team and technology had the right stuff. Time was on your side.

But no longer. Businesses must now be either good at it all or they perish.

This is mostly stressful, but do remember that while standards are so much higher now, so are the rewards. One has only to look at Facebook and Groupon’s multi-billion dollar valuations or Twitters 190 million+ users after just a few short years in business to see this.

And luckily, there is an easy shorthand to separate the company wheat from the chaff.

It is the simple idea that business PEOPLE must be all of these things too. And superstar companies are simply ones where lots and lots of superstar people work.

Find the superstar people, and the money will follow.

So who are these people? Well, in another context last week I laid them out in my “Walk Like an Egyptian” post:

-    Critical thinking and problem solving
-    Collaboration across networks and leading by influence
-    Agility and adaptability
-    Initiative and entrepreneurship
-    Effective oral and written communication
-    Accessing and analyzing information
-    Curiosity and imagination

To this, let me add one more: Ambition.

Now I am not talking about the garden variety get good grades, go to a nice college, start a small business, complain about taxes and regulation and how hard it all is type ambition. In this multi-billion person, highly educated, hard-working world of ours, that just doesn’t cut it.

No, the ambition I am talking about is one that burns so deep and hot that it is deeply dysfunctional. An ambition that usually translates for sure into an insane, other-worldly work ethic, but one that goes beyond that.

It is an ambition that is channeled daily into ongoing personal and professional improvement and learning.

An ambition that leads to goals beyond the realistically possible. Like Steve Jobs leading Apple into the music business, or Richard Branson Virgin into airlines, or Tony Hsieh with Zappos putting his life and considerable fortune on the line, for of all things, to sell shoes online.

This kind of ambition is the unifying force. It demands that everything be done right – strategy, tactics, innovation, execution, entrepreneurship, management.

Find this kind of ambition – channeled to ethical, capitalistic ends – and back it.

And you and the world will be better for it.

Looking for Opportunities Now?

Each year, Growthink reviews hundreds of startup and emerging company opportunities and selects those with the best management teams, market opportunities, and financial prospects.

To learn more about opportunities we are following now, click here.

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


Walk Like an Egyptian


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“Courage is not the Absence of Fear, but the Mastery of It.”
                                                                   -    Mark Twain

The transfixing images from Liberation Square in Cairo this past week connect with that deepest, most sensitive piece of all of us that wants to believe, that needs to believe that the future will be better than the past and it is in our power to make it so.

As with most acts of out-of-the-box thinking and courage, the Egyptian freedom fighters are mostly young and disproportionately well-educated.

And while the concept of Tunisia and Egypt being ‘Twitter” revolutions is over-stated, it is true that easy media connectivity has greatly accelerated organized action on long-held social and political discontents.

It is this speed and momentum that is most exhilarating. In a matter of days, a corrupt power structure in place for over 30 years has been brought to its knees.

As for the momentum, it is no accident that in the past 50 years more than 65 formerly despotic regimes have progressed to “civil” societies – with reasonably fair and democratic elections, and freedom of the press and assembly.

And while despots still have those age-old tools of repression – secret police, wonton arrests in the night, torture – their days are numbered.

Why? Well, the Egyptian regime’s attempted and failed crackdown on both media coverage and social connectivity illustrates the increasing impossibility of “keeping a lid” on things.

This is not because of any great upward evolution of basic human wiring, which still remains a combustible mix of win-win idealism and violent, zero-sum fight or flight.

No, it is far easier and more sustainable than that.

In the end, freedom for all is the almost certain future because it is economically unsustainable for it to be otherwise.

Quite simply, free societies are wealthy societies and unfree societies are not.

Now many of you reading this are about to pop off and shout that China has $2.5 trillion in foreign currency reserves so what about that – i.e. China is wealthy and unfree.

But au contraire!

The history of China’s rise coincides exactly with the liberalization of its society.

As for those remaining very stiff shackles on Chinese life? Well, it is a massive testament to the entrepreneurship and work ethic of the Chinese people that they are prospering in spite of these shackles and in no way because of them.

But not for long. The entropic pressures are too great, the aspirations of young people too profound, and most urgently, the demands of the modern economy too fundamental for freedom to not ring everywhere, and much sooner than most of us can even dream.

You see, because of Google and Facebook and Twitter, et al, we have progressed far beyond an information economy.

We now live in a global, idea economy.

And who will the winners be in this new economy?  In his excellent book “The Global Achievement Gap,” author Tony Wagner flags seven crucial skills to look for:

-    Critical thinking and problem solving
-    Collaboration across networks and leading by influence
-    Agility and adaptability
-    Initiative and entrepreneurship
-    Effective oral and written communication
-    Accessing and analyzing information
-    Curiosity and imagination

As a father of 3 and 4 year old boys, just reading this list gives me goose bumps. Both for my sons and because I know that parents worldwide want this for their children too.

AND the children want to be like this, too - just watch them play if you have any doubt!

It is young people with qualities like this that are changing Egypt.

AND it is people of all ages all around the world with qualities like this that are driving and leading our modern, global economy.

And everyday in everyway it just gets more so.

And we’re all better for it.

Now I am going to Walk Like an Egyptian.

Looking for Opportunities Now?

Each year, Growthink reviews hundreds of startup and emerging company opportunities and selects those with the best management teams, market opportunities, and financial prospects.

To learn more about opportunities we are following now, click here.

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


Feedback on Growthink’s Webinar on the Future of Interactive Advertising


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“Great session! Very interesting! Thank you!”

                    - David V.


“Good format with discussion conversation versus a presenter just talking to the screen.  Very easy and fun to listen to.  Good slides being very simple and easy to read. Slides provided easy path to follow conversation in knowing what direction presentation was going.”

                    - Joel W.

Thanks for putting together knowledgeable, well-paced presentation. It must be a lot of work but the final presentation demonstrates polish & smarts. Much appreciated!
                   
                    - Nathaniel W.

Great webinar. It was informative.  I enjoyed hearing the perspectives of the various presenters and their responses to the questions posed.

                    - Chuck N.

Very well done!

                    - Deborah J.

The info presented in the beginning about the ad business models you like and how customers are behaving and responding was invaluable.  Absolutely fantastic; I'm eager to see the slides and use the info to frame conversations with clients.  Great strategic value.

                    - Antoinette N.   

Excellent webinar - provided a good education about the online media landscape. Kudos to Growthink for organizing this.

                    - Manuel G.

Great hour! Wonderful to have a few different voices. I would love to hear more about what you do.

                    - Megan M.

That was one damned good webcast today.

                    - Mike W.

Smart, wide- ranging perspective on the ad-tech market.

                    - Nathaniel W.

This presentation made me want to learn more about the Web 2.0 marketing solutions/referrals that Growthink offers their clients.

                    - Chris M.

I felt the webinar offered valuable insights with respect to direction within the tech sector and would like to stay abreast of developments utilizing you as a resource.

                    - Michael S.

Link to webinar recording here: http://www.growthink.com/content/webinar-are-facebook-and-groupon-bubbles-waiting-burst


Are Facebook and Groupon Bubbles Waiting To Burst?


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Goldman Sachs recently sold shares in Facebook at a value of $50 billion, a price greater than that of Nike, Target, eBay, and General Motors, to name just a few.

Yet the blogosphere is abuzz with how Facebook usage rates and advertising effectiveness are already starting to plateau.

Groupon, the darling 2-year old “daily deal” company, recently turned down a $6 billion purchase offer from Google.

Over 500 Groupon “copycat” websites have sprung up all over the Internet, taxing the already somewhat “faddish” demand for the daily deals site.

So we are left with that sinking feeling that this whole social networking advertising space may be just one giant bubble waiting to burst….

On the other hand…

In 2010, domestic online advertising spending increased almost 14% to $25.8 billion, and for the first time surpassed newspaper ad spending.  

Facebook now has more than 500 million active users, or close to 10% of the world’s population!

As impressively, more than 70% of Facebook users are outside the United States and 200 million of them access their sites through their phones!

As for Groupon, the site now has more than 50 million subscribers who have collectively participated in close to 25 million “groupons,” or group purchase transactions.

So, are we just in the early stages of a new paradigm that will continue to transform how we all shop, connect, and live?  

And will those that get in now earn riches beyond their wildest imaginations?

Get the Answers

I am excited to share with you the opportunity to meet Growthink Managing Director Mr. Troy Centazzo.

Troy for the past 15 years has worked and lived in New Media as a strategist, entrepreneur, and investment banker, and in the past few months he has interviewed dozens of social media and advertising executives, marketers, and investors.


Jay Turo
CEO
Growthink


All Things are not Shining, but All the Shining Things Are


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My mother's husband Tommy Head died suddenly this past Sunday at the age of 67. His death, the mourning of it, and the concurrent celebration of his life by family and friends were windows of wisdom into a life worth living.

Tommy's wake and funeral were attended by more than 1,500 people on cold, snowy New England days and nights. And this not for a man of any great wealth nor fame but for a man who above all else saw the sun rise brightly in his mood each morning and then shared its lifting rays with all he encountered before the day was done.

This easy glide of Tommy's life made all of our lives, easier. And easy, in life and in business, is highly under-rated.

For the 25 years I knew him, Tommy owned a small business - a real estate appraisal firm in Worcester, Massachusetts. Very many dinners at my mother's table were peppered with talk of the agonies and ecstasies of self-employment. Regulation, taxes, technology disruption, pricing pressure and that gripping feeling common to all entrepreneurs of being prey to forces beyond one's control.

But oh what a gift Tommy's small business was to him!

It gave him a way of life - one that allowed him to raise and educate 4 children. And it gave him the profound self-respect of being able to contribute as an earner, a spender, an employer and a taxpayer to his local and national communities.

And in his daily effort, compounded over 30 years and more, Tommy represented that highest form of American business life - the quiet, hard-working man. A man for whom business and career were not pursued instead of time for love and laughter with family and friends, but in addition to it.

I will remember Tommy as a man who worked hard and took time for the little, shining things - for the winks and the smiles and the moments in between. 

For in the end, Tommy had that most profound of wisdoms of knowing that in life, we are measured as much by winning and losing as we are by how we play the game.

R.I.P. Tommy Head.

Jay Turo

--
Jay Turo
CEO
Growthink
To connect with Growthink, click here


Calling Vince Lombardi: Four Mega-Trends for 2011


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When seeking breakout companies to back, here are four mega-trends for 2011:

1. Look for Companies That Harness the Power and Avoid the Danger of “Corporations of One.” Never before in human history has the world afforded more opportunities for talented individuals to work for themselves, by themselves. Tools of virtual collaboration – email chief among them but also Skype, Google Apps, and inexpensive “cloud” project management software like Basecamp - have eliminated most of the collaboration advantages of the traditional corporate form.

The smart, modern company understands when to marshal this force – in the form of utilizing contractors to fulfill bite and mid-sized projects, and when to resist it.

How do they resist? Well, for starters they focus vigilantly on building distinct and equity – filled brands and strong barriers around their customers.

2. And Ones That Let Virtuality Touch Them, but not Kill Them. With the approaching universal adoption of email and SMS text-enabled smart phones, businesspeople worldwide are truly on line 24/7.

Books like Jason Fried’s “Rework,” Tony Schwarz’ “The Way We’re Working Isn’t Working,” John Freeman’s “The Tyranny of E-mail,” and Tim Ferris’ “The 4-Hour Workweek” address from various angles the promises and drawbacks of virtual work.

A common theme is almost universal doubt regarding email and other tools of instant communication and the “react versus respond” culture they foster.

What to do about it? Well, in 2011 look for “end of email” company movements to gain steam and social currency, and to – blasphemy of blasphemies – for articles to proliferate re social networking mainstays Facebook and Twitter having “jumped the shark.”

Companies that embrace this re-emerging “culture of the deliberate” will have the leg up where it really counts – in more thoughtful strategic positioning and consequently, more sustainable profits..

3. And Ones That Are Learning Organizations. The pressing need for organizations to innovate or perish, and of young workers equating quality work environments with ones offering intense personal and professional development almost makes the definition of a successful company as one that propels its people forward.

This company as a learning organization motif is an old one, but never before have the reductionist pressures of virtuality combined with young worker expectations made it so paramount for companies to either grow their people or see their businesses shrink.

4. And Finally, Look for Leaders that Channel Vince Lombardi. There is a fine line between an encouraging corporate culture and a permissive one. Inspired by the success of high accountability cultures like Amazon, Apple, and FedEx, smart investors are backing leaders that give BOTH pats and kicks on the backside.

In a paradoxical way, the typical, high encouragement environment in which most young people (i.e. the Millennials) were raised and educated has created in them a deep desire for structure, to be told exactly what is expected of them and the consequences for poor performance.

Leading “tough” like this is hard, draining work, but is a key and easy-to-identify quality in a company poised to breakout.

Find, back, and grow with companies that embody the above and 2011 will indeed be a VERY good year!

Looking for Opportunities Now?

Each year, Growthink reviews hundreds of startup and emerging company opportunities and selects those with the best management teams, market opportunities, and financial prospects.

To learn more about opportunities we are following now, click here.

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


7 Resolutions for the New Year’s Entrepreneur


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#7. Lobby Congress To Pass Pro-Small Business Legislation.  Simply reduce regulation and taxes on small business investment and watch America’s entrepreneurs create all of the jobs America needs and more.

#6. Support your Local Neighborhood IPO. While you’re at it, tell your congressional representative to make it easier for small businesses to access public capital. A huge part of the malaise of the U.S. economy can be attributed to the 75% decline in U.S. IPO volume since 2000. A simple and powerful fix –have Congress carve-out public offerings of under $100 million from the onerous requirements of Sarbanes – Oxley.

#5. Raise Your Standards. For yourself, your employees (and employer), your vendors, and your customers. Let’s live and let live less, and take more strong stands for extraordinary results and effort from everyone in our orbits. Usually the most appreciated (and hardest) thing one can do for others is to challenge them to be their best. Walk this talk and demand and inspire others to do so too.

#4. Think Globally. American small businesses are woefully behind their corporate counterparts in their global business strategies and execution. The funny thing is that the Internet has made it EASY for small businesses to compete and win around the world. While just having a website is obviously far from enough, the ability to connect with and fulfill international customers at the click of a button remains one of the great wonders of our modern world.

#3. Video. We agree with Cisco’s John Chambers when he says that digital video is the future of communications. If you’re not already, get on Skype, and USE it along with other inexpensive and increasingly high-quality video chat and conferencing tools.

#2. Get a Coach. There is a reason why the Phil Jacksons, the Bill Belichicks, the Mike Krzyzewskis of the world are held in such high regard (and are so well-paid). Because they make great talent perform at their best.

While there is great variance in the quality of business and executive coaches, the best of them are hired by the world’s top business leaders to help these already high performers be that much better. The modern business world is just too wildly competitive to succeed without help. Get it, and watch both the personal and professional return on time and investment multiply.

#1. Be Like Teddy. My biggest life hero is Teddy Roosevelt, 26th President of the United States, and great man of letters and of action. In fact, my wife and I named our youngest sonafter him. And, at 3 years old, little Teddy Turo, in his daily enthusiasms and heartbreaks, channels his great namesake’s most famous quote:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

Be like Teddy and may 2011 be the best year of all of our lives!!!

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


Jason Fried is on Cloud Nine


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If you aren't familiar with who Jason Fried is, you should be. Jason is the Founder of 37 Signals, makers of Basecamp, with over 3 million users and 2.8 million live projects, arguably the world's most popular project management software.

Jason is also the author of Rework, a New York Times bestseller on entrepreneurship, technology, and design.

Basecamp is the project management and collaboration tool of choice for the serious entrepreneur. In addition to being a fantastic piece of software (more on that in a bit), it is also a prototype of where all of the smart money in technology investing is these days.

Namely, on the cloud.

How ubiquitous is cloud, or software-as-a-service (SaaS) computing? Statistics that show the market for it growing to $160 billion next year only tell half of the story.

Just take any week of venture financings these last few years and you will find that almost all of the companies funded to be cloud-delivered software businesses.

Doubt me? Let’s look at the venture financings from A – F from last week to make the point:

8D World (Woburn, MA), Developer of a virtual world for learners of English as a foreign or second language - $5.25 million. Cloud.
 
Abcast (Camas, WA), Operator of digital radio platform - $500 thousand. Not Cloud.
 
Apperian (Boston, MA), Maker of mobile applications - $500 thousand. Cloud.

Communication Intelligence Corp (Redwood City, CA), Supplier of electronic signature solutions for businesses - $2.2 million. Cloud.

DigitalTown (Burnsville, MN), Developer of a national network of online communities for high school students, alumni and boosters. $10 million. Cloud.

DiJiPop (Providence, RI), Provider of on-demand shopper marketing platform - $1 million. Cloud.

DocuSign (Seattle, WA), Provider of electronic signature technology - $27 million. Cloud.

Echo360 (Dulles, VA), Provider of Internet audio and video technologies - $1 million. Cloud.

Factual (Los Angeles, CA), Provider of collaborative data platform and web services -$25 million. Cloud.

FleetMatics (London, United Kingdom), Developer of GPS tracking applications for commercial fleets - $68 million. Cloud.

Fluent Mobile (Boston, MA), Developer of mobile marketing software - $5.5 million. Cloud.

Flurry (San Francisco, CA), - Provider of mobile analytics services - $15 million. Cloud.

For those counting at home, that’s 10 out of 11.

And oh yes, then there are little companies like Google, Yahoo, Facebook, and Twitter. All, at heart, cloud computing.

So what is it about Basecamp? In a sea of mediocrity, it stands out with its speed, its ease, and its elegance.

Basecamp Runs Fast. What is more frustrating for the modern consumer than waiting to log-on, for a server response?

More to the point is relative waiting. 15 years ago, on dial-up modems we had a certain expectation of speed.  Today we simply rate one piece of cloud software against another.

Google to Yahoo. Facebook to LinkedIn. Expedia to Travelocity.

Basecamp runs Google fast and its speed alone makes it a joy to use.

Basecamp Runs Easy
. Given the potential complexity of Basecamp's core application - namely to manage projects of all types and sizes, Basecamp runs easy. Its basics can be understood at signup, and its more advanced features in a few weeks of use.

Basecamp is Elegant. Fast and easy get you a seat at the table, elegance gets you customers for life.

Elegant is a word seldom-used when describing software because it is rarely built to please in a way that products in the traditional domain of elegance - luxury consumer goods - are.

One of the great wonders of modern living is that we can experience elegance viscerally at the movies or on TV, or via physical products like cars, shoes, and the like.

Now with software like Basecamp we can experience elegance in a manner that approaches the “singularity,” where one’s mind and spirit meshes with the machine.

Not in a dark science fiction sense, but with software like Basecamp in a manner that appeals to our best, most creative, collaborative, just plain old getting things done selves.

Basecamp has this kind of elegance.
 
And its existence is a testament to the entrepreneurial and design spirit that is Jason Fried.

He and his cloud creation Basecamp - fast, elegant, and easy-to-use - are modern treasures.

Find the Jason Fried's of the world before they are rich and famous. And back them and grow with them.

And you and the world will be better for it.

Looking for Opportunities Now?

Each year, Growthink reviews hundreds of startup and emerging company opportunities and selects those with the best management teams, market opportunities, and financial prospects.

To learn more about opportunities we are following now, click here.

To your success,

Jay Turo

--
Jay Turo
CEO
Growthink


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