Phase III: Market Research

Market research is absolutely critical to validating business opportunities to investors and other constituents. During this phase, Growthink conducts customized market research including assessing:

• The size of the market
• Market trends
• Customer wants and needs
• The competitive landscape

Growthink also conducts "benchmarking research" during this phase of its engagement process. This involves identifying other companies that have succeeded and/or failed with similar businesses and/or initiatives.