The business plan writing phase is perhaps the most misunderstood phase of the business planning process. Specifically, business plan writing is not merely documenting the business strategy on paper.
Rather, before writing anything, a concise communications strategy needs to be developed. Specifically, this strategy needs to assess who will be reading the business plan and what their needs and "hot buttons" are. In accomplishing this, Growthink leverages our unique knowledge of the needs of various business plan audiences such as venture capitalists, angel investors, banks and strategic partners.
Growthink works with clients to assess what aspects of their business and strategy will appeal most to investors and other constituents. We then create an outline of the entire business plan in which we identify the key points that should be stressed in each section. Upon reviewing and modifying the outline with our clients, Growthink drafts the entire business plan.