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Writing Business Plans With a Powerful Marketing Strategy

A powerful marketing strategy can make the difference between a plan that just seems based on a great business idea and one which shows a team ready to jump in and act on that idea.

Strategy Should Flow From Your Research

The best marketing strategies tie in directly with the results of your marketing research and analysis. For example, if you find that the customer segment you wish to target enjoys luxury items and aspirational brands, you may seek to create a premium brand through special events and sponsorships, but not through sales and coupons as they can lead to a focus on price competition and cheapen your brand. Readers of your plan should see that you took your research to heart and used what you found to better inform your marketing strategy.

Choose the Best Promotional Methods

As you consider your promotional strategy, you may begin with a list of a dozen options of activities. While it may seem like a stronger argument to list them all to show how you will cover every base, there are generally tradeoffs in effectiveness between too many activities. It will split the focus of your sales and marketing staff, at a time when they may be learning many of the marketing methods for the first time. Also, listing too many methods shows readers that you little sense of which will be the most effective to reach your customers and establish your brand.

Pricing By Rules Rather Than By Numbers

It is more important that your pricing strategy show readers the general rules your firm will try to follow when pricing products and services going forward. This gives an idea of the positioning you will seek within the market relative to competitors. The exact prices you will assign your products or services are not as important to explain at this point. They may change by the time you launch if they are based on supplier prices and competitor prices, which are moving targets in themselves. With a general understanding of the rules you intend to follow, readers can see how you will make decisions going forward in a variety of situations.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer an business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan writers can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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