Write a Business Plan:
Hooking Readers with the Executive Summary
Make It Complete
The executive summary should be complete in the overview it presents of the entire business plan. This means that every section (as each section is important to the overall argument the plan presents) should be summarized in a paragraph or so. The main thrust of each section should be included, such as the customer segments you will target, the competitive situation you face and the competitive advantage you will create. If a step is left out, readers will be left to puzzle and probably assume you have not thought it through.
If any aspect of the plan is a bit unusual - for example, marketing to a niche which many people aren't aware even exists - then this deserves some additional time. Include citations to reports or statistics from reputable sources when possible.
Make It Concise
The executive summary should have any redundancies and unnecessary language removed. It should fit within two pages and even one page if possible. To be sure that the summary is as concise as possible, read it over a number of times with trimming in mind and consider how to cut it down without losing the flow or content within.
Make It Formal
The executive summary should use the same formal, professional style as the rest of the plan. It should not sound like the cliche of a bad used car salesperson. Investors will be convinced by the logic of the argument, the opportunity you've spotted, and the talent of your management team, and not by your pushiness.
Finish Your Plan Today With Our Business Plan Template!If you want to create your own business plan quickly and easily, we now offer an easy business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.
Visit this link to learn more: http://www.growthink.com/products/business-plan-template
OR, We Can Develop Your Plan For You
Our professional business plan consultants can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.
To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.
Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.