Website Business Plan: Planning Your Online Strategy
In order to write an effective website business plan, you must take several important trends in online activity and the broader economy into account. For example, how will the following trends affect your new website business?
Increased access to the Internet across the country and world
The continued dominance of Google over other major search engines
The recent downturn in the economy
Decreased costs needed to start a website business
The increased competition among webmasters for pay-per-click placement and organic search engine rankings
The rise of social networking and other “Web 2.0” technologies, and the emergence of Facebook as a place to do business and promote your business
Key Website Business Planning Questions
To write a convincing website business plan and successfully launch your new website business, you must have solid answers to the following questions:
What is the true demand for your new website business?
Can you prove the feasibility of your new website venture?
What kind of financing will you need (e.g. debt/equity), and how much?
What types of investors will you seek (e.g., banks, private “angel” investors, venture capital & private equity firms, strategic partners/investors, etc.)?
What past experience does your management team have, which you can leverage in your website business plan?
What is your Internet marketing plan and how, exactly, will you promote your website business?
What is the target audience for your website business?
How will you determine your website’s future financial projections?
What is your website’s “exit strategy”?
Since 1999, Growthink's professional website business plan consultants have developed hundreds of business plans for website businesses, including e-commerce websites, Software as a Service (SaaS) businesses, digital media & new media businesses, and social networking (Web 2.0) ventures, as well as planning the website strategies of traditional "brick and mortar" companies. We have close relationships with venture capital firms, banks, and other investors, and, as a result, Growthink clients have raised more than $1 billion dollars in growth capital. Contact us to learn more about our website business plan services.
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