How to Start a Salon
Proximity to Customer Base
To decide on a good location from a customer perspective, you must first know who your target customers are (stay-at-home moms, working women, teens, families?) Once you are clear on this, you can begin scouting locations. Being close to your customer base could mean being close to their homes, but could also mean being near their workplaces or en route between the two. Being close in distance is important, but being accessible is more important. If parking is difficult to find near your location and there is no mass transit available, you might as well be hours away.
With any luck, you will be in your intended location for many years. That means that you will be forming a long-term relationship, even a partnership, with your landlord. The landlord should be invested in the success of your business and understand that what is good for your salon is also good for him or her. During initial discussions with landlords, look out if you sense that they are focused solely on rules, restrictions and regulations, rather on what you want to do. If the landlord seems intent on starting an antagonistic relationship, think twice before signing the lease. When you choose your location, you are choosing a landlord so make sure you'll be able to get along and have the leeway you need to run a successful salon.
Beyond being accessible and relatively close to your customers, your salon should be in a neighborhood that they will be willing to travel to and hopefully travel to already. It is not ideal to be the first salon in a neighborhood in transition from manufacturing or meatpacking. Being a trailblazer requires a tough skin as you'll be constantly focused on marketing without the benefit of any sure traffic to your store. It will also be a much harder sell to funders. It is better to be in a neighborhood surrounded by complementary businesses and already frequented by your customers than to have to draw them in.
The first step to starting a salon is to develop your salon business plan. Growthink provides products and services to help you develop a professional business plan and turn your dream into reality.
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OR, We Can Develop Your Plan For You
Our professional business plan consultants can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business. Over the past decade, we have created business plans for hundreds of salons.
To speak with a Growthink business plan consultant, call 800-506-5728 or complete the form below.
Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.