Goals and New Venture Creation

More and more corporate workers are leaving their jobs to start new ventures. When taking this leap, it is important that the goals of these entrepreneurs are solid, as these goals may ultimately determine the success of the new venture.

Unfortunately, many new entrepreneurs have motivations that don't naturally lead to long-term success. Some of these motivations include:

• Being sick and tired of the same old corporate routine
• Being dissatisfied with the way their corporation is run (think bureaucracy)
• Feeling they are underpaid or under appreciated in their current jobs.

While these goals will be fulfilled when launching a new venture, they should not be the core reason to start one. Core goals should be deeply engrained ambitions that will drive you to succeed in the face of adversity. For instance, the goal of building a company that will truly make a difference in the people's lives that it serves can motivate not only the founder, but employees in both the short and long-term. However, the core goal need not be so ambitious or wholesome.

Having goals such as:

• Doing things better than they are currently done
• Proving that you have what it takes to launch a new business
• Becoming wealthy

Are all goals that will motivate you in the long-term to succeed. Moreover, it is this extra motivation that often is a determining factor between success and failure.

When considering leaving a corporate position to launch a new venture, it is important to review your personal goals and make sure they merit taking the leap to entrepreneurship. If your goals are not worthy, you might find yourself in a position down the road where your needs are not fulfilled and your venture is faltering. However, if your goals are such that they are fully engrained within your body, soul and mind, you will find yourself highly motivated and willing to do what it takes to launch and grow your new venture in the face of any adversities that comes your way.