Expert Business Plan Writing Tips
Use Clean and Clear Writing
The entire document should feature clear, formal writing. No slang or industry jargon should be used. Any unusual terms which are essential to use in order to understand the business idea should be explained in the document as they are first introduced. The document should not have any spelling or grammatical errors, and sentences should be as simple as possible.
Protect Intellectual Property
A successful plan written by an expert will explain if the company has valuable intellectual property, such as a patent or trade secret, but will focus on the value of such intellectual property. The plan is not a place to give away secrets, as it will be a document circulated to many parties. To show the value of intellectual property, in the form of a product or process, the business should either have some track record of success, be able to refer to test or experimental results, or be able to describe the process and care of its development. A good writer can say everything about the secret to show its value except what it actually is, thereby protecting the idea.
Step Back and Read as a Funder
Upon finishing writing a business plan, an expert writer will take a step back and read the document with the eyes of a funder, from start to finish. They will look for whether each section keeps the reader hooked on the potential of the business idea and propels the reader forward to the next section.
An expert writer will double check at this point that each section answers the key questions about the business required of it. For example, the marketing plan should answer the question "how will the business make its intended target market aware of and then use its products or services?" This should relate directly to who that target market is and the relevant information about what they need and what they do, which was identified in the customer analysis section. Each section should fit perfectly with each other section to form a solid strategy.
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