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Beauty Salon Business Plan

Use the following sample outline to structure your beauty salon business plan, answering the questions listed for each section:

Executive Summary: In broad strokes, what does the business plan say in each section about how your beauty salon will work?

Company Overview: Why did you decide to start this beauty salon and what have you done so far towards its launch? What services or products do you plan for the business?

Industry Analysis: What is the overall shape of the beauty salon industry and what trends will work to the advantage or disadvantage of the company?

Customer Analysis: What are the demographics, needs, and other characteristics of your customers? What separate groups do they fall into that require different marketing or service to recruit and serve each?

Competitive Analysis: Who are the top competitors you face in your local market for salon customers? What are their strengths and weaknesses and how will you exploit them to create a competitive advantage?

Marketing Plan: What brand will you create? What promotional methods will you uses, such as the internet, advertising, public relations, etc? How will you set prices for your beauty services and how do they compare to competitors?

Operations Plan: What operations systems are part of the day-to-day, short-term processes of the salon (bookkeeping, inventory, sales, etc)? What long-term processes will the business engage in and what milestones will it achieve over the first few years of operation?

Management Team: Who are the key members of the management team, including yourself? What expertise and experience do they bring to the table? Who else will you have to hire going forward?

Financial Plan: What type of return will you and investors see on their investment in the business? How will sales and net income grow over the first five years of operation? What capital must be raised to cover the startup costs of the salon and what do those startup costs include (equipment, furniture, improvements to the salon itself, marketing, etc)?

Appendices: What are the financial statements for the company? What other supporting documents can you show that can help convince lenders and investors of the viability of your beauty salon?

If you liked what you just read, you might also find our information on salon business plans to be very interesting.

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