It's a given these days that your business needs a website. And, if your website ranks at the top of the search engines for the right keywords, it could mean a ton of new customers and revenue for your business.
SEO or Search Engine Optimizing is the process of getting your website to rank as high as possible on your most important keywords. And when focusing on SEO, you should pay most attention to Google (rather than Yahoo or Bing, etc.) as Google currently has a 68% market share of all searches done in the United States.
And when optimizing, keep the following ten SEO tips in mind.
1. Social Media Optimization Helps SEO
Social media (e.g., Facebook, Twitter) can provide you with website traffic. It also impacts your rank in Google. Specifically, Google's ranking algorithm decides on your brand's social media value through the number of likes in Facebook, the comments and shares it gets, the number of Twitter followers, the number of tweets that states your brand or has your web link, and the number of people you have in your Google circles. So don't ignore social media.
2. Content Is Still King
The key here is for you to establish yourself as an expert in your niche by providing relevant and fresh information to your readers. You can also invite guest bloggers or hire content writers that can give your site vital information about your industry. The search engines are keen on whether your site provides quality information.
3. Do Guest Posting Properly
While guest posting (i.e., getting other experts to post their articles on your website) can be a great source information, be careful with backlinks. Backlinks are links from one site to another. Make sure you only link to high-integrity websites and blogs. So, if your guest poster wants to link to a "sketchy" website in their article, don't let them.
4. Diversifying Can Protect You
With Google Panda and Penguin penalizing websites for shady SEO techniques, one of the best things you can do is to diversify your SEO techniques. Consistently update your site with fresh and winning content while using diversified anchor texts and links. "Real" is the word here, real content and real links are rewarded by search engines.
5. Location-Based Searched Results Can Take You Higher
Search activities based on location boost your ranking as well. Location-based meta tags and descriptions can do wonders to your page rankings. How you are positioned in Google places can also help drive traffic to your website. This can be critical to your business if your sales depend on local customers.
6. On-Page Optimization Never Gets Out Of Style
Proper keyword selection, research, and testing are crucial in doing your on-page SEO. Tags and internal links should be done appropriately. As mentioned earlier, your content is the most determining factors in improving your rank. They key is to produce high quality content that appeals to your customer.
7. Videos And Infographics Are Cool Ways To Do SEO
Videos and infographics engage customers. So they stay longer and consume your content. As mentioned before, this is what the search engines want.
Also, videos, when posted on other sites (like YouTube) can drive traffic to your website (e.g., in the description under your video).
Finally, if your videos and infographics are good enough, other sites will link to them on your site, which will drive traffic and boost your rankings.
8. Press Releases Make The Town Talks About You
Well written press releases can build your brand and generate a lot of new links to your website and thus boost your rankings. There are many online sites that allow you to publish your press releases (the better ones do charge fees).
9. Usability And Significance Add Power
Ask yourself whether your site is providing your audience answers to their needs. Is your site offering quality information to web searchers and clients? Like any brand, establishing your brand's quality is recognized by search engines. Solving customers' problems makes your website more relevant.
10. Build And Maintain Strong Relationships
Your clients are your most important concern. Be creative and sincere in dealing with your clients and you will start building your brand empire. Have them experience your product and services in a personal way and you will find that making sales is easier and simpler with a strong following.
While search engine optimization is very important to driving traffic, always prioritize your brand. And create high-quality content. Old-school SEO experts may want to convince you to have hundreds of low quality articles proliferated around the web to boost your rankings. The new Google algorithms and market attitudes will punish this behavior.
In short, keep the quality of your content high and always pay attention to the needs of your customers, and your search engine rankings should continue to rise.
Suggested Resource: Want to learn my complete strategy for methodically maximizing your online traffic, leads, sales and profits? Then check out my Ultimate Internet Marketing System.
The three big economic stories since last month’s election have been a dynamic stock market rally, a strengthening dollar, and rising economic confidence.
Here are some encouraging statistics to ponder:
Of course and as one looks for them, threatening economic clouds can be found everywhere. But for now, the US economic mood is one of optimism, confidence, and possibility.
And so the ambitious executive should ask: How should 2017 business plans and performance expectations be “reset” in light of this improved outlook?
Here are three ideas:
#3. Raise Capital. As your business has adjacent opportunities for which the raising of outside growth capital would accelerate their pursuit, now is the time to go out there and get it.
In my 15 years of working with companies of all types and sizes with their fund-raising efforts, I have found that overall economic confidence is by far the most important factor as to the success or failure of any particular company's financing efforts.
When economic confidence is low - as it was during the Great Recession -almost nobody can raise money.
And when confidence is high, for example as it was during the late 1990s, almost anyone with a solid plan and who gives a heartfelt, assertive effort can.
So if the predictions of 3%+ growth for the US economy in 2017 hold true, then with them will come increasing economic confidence and thus a far easier time for companies of all types and sizes to raise capital.
#2. Work Harder. I vividly recall a conversation I had with a very successful IT services entrepreneur a few years back. He said that in reviewing his financial records October 2008 to March 2010 he determined that he would have made more money if he had closed his doors and sat on the beach during that time instead of actually running his business!
Well, good economic conditions like these are the karmic reward for those that fought and scratched to keep the "lights on" when times were dire.
AND the right reaction is NOT to work less because getting good results takes less effort, but rather to work twice as hard to profit from all the growth and expansion opportunities frothy conditions uniquely allow.
#1. Raise Expectations. As a proud and lifelong New England Patriots fan, I have been so inspired by the “winning is the only option” mindsets of Messrs. Belichick and Brady.
Sure, there's always some excuse for why a game was won or lost, or why a business grows or does not.
Excuses yes, but really no good reasons.
And just like my Patriots are marching relentlessly toward another division title and Super Bowl berth, so is 2017 shaping up to be a championship season for US business.
And that should be the expectation for all of us - record years for sales, profits, asset allocation, and growth.
The macro conditions are there for the taking.
Now it is up to us to go out and win the game.
We choose to go to the moon and do the other things not because they are easy but because they are hard.
- President Kennedy’s “Moon Speech” September 12, 1962
A fundamental executive leadership challenge is finding the right balance between focusing on what is "core" to one's business and investing time and resources into pursuing adjacent and complementary opportunities to it.
Examples of this include:
On the surface, all of these “adjacent” opportunity pursuits seem worthwhile.
They build on business assets and trade secrets, they often leverage "remnant" organizational resources, and diversification of revenues and customers is a sought after business goal is it not?
It can be, and yes effective executives should always default to a positive and optimistic mindset toward opportunities but...
...they obviously must be the right opportunities to pursue.
A simple “Acid Test” way to rate opportunities is to ask two questions:
One, is the opportunity one in which my business can truly be best-in-class?
And two only if the answer to the above is yes, are the market dynamics for the opportunity favorable for its pursuit?
I call these the internal and external opportunity acid test questions.
Internal in their inward look at the real strengths of a business and its people.
And external in their evaluation of the market landscape in which that business competes.
The internal acid test is easily performed by listing the business’ key strengths, like:
As we list these strengths what will arise will be “non obvious” wisdoms as to the likelihood of a successful pursuit of the considered opportunity and perhaps more valuably...
...“aha” moments as to other, more appropriate opportunities for the business to potentially pursue.
“Potentially” is the important word here, because in addition to the opportunity passing an internal acid test, it must also pass an “external” one too, with questions like:
Market. How big is the market for the opportunity? How expensive will it be to pursue?
Customer. Who are its customers? How pressing is their need? How hard are they to reach?
Competition. In our global age, by far the most important question - and not coincidentally the one that most executives do the worst job in asking - how strong and formidable is the competition?
What advantages - first-to-market, brand, relationship, cost structure, etc. - does the competition have that we will need to match and beat?
What points of differentiation must we build and emphasize to successfully compete and win?
As we honestly ask these competitive questions, very often discouragement can set in.
Everything can just seem really hard.
But this sad feeling is actually a good thing.
Because as we work through the discouragement we really learn if we have an opportunity worth pursuing or just a passing fancy.
If it is just a passing fancy, then we will quickly move on to the next bright shining object that passes our way.
But if it is an actual opportunity, then the internal and external challenges that present themselves to pursue it will embolden us to roll up our sleeves and go for it.
For sure, successfully pursuing any new business opportunity is hard.
But let's never confuse hard with impossible.
By properly performing these internal and external acid tests, we can distinguish between hard and impossible...
...and then relentlessly put forward our best energy toward going for it, crushing the competition, and winning!
Crowdfunding is getting a group of regular individuals to collectively fund your venture. And when I say "regular individuals" I am contrasting them to professional investors and lenders like banks, venture capitalists and angel investors.
Clearly, Crowdfunding gives the key benefit of providing funding to your business. But, I have found other key benefits. Below I list those benefits as well as 5 keys to successfully raising Crowdfunding.
5 Benefits of Crowdfunding
1. Market Research
Pre-selling your product is incredible market research. If people buy it, then your marketing message is on target and there is a real need for your product or service.
If people don't buy it, then maybe a market doesn't exist, or you need to adjust your marketing message or target market.
In either case, getting this market research BEFORE raising or trying to raise a ton of money is invaluable. It allows you to test whether you have a winner before going through this process.
2. Built-in Customer Base
When you get others to fund you via Crowdfunding, you build a customer base. If you provide a good product or service, these customers will be prone to buy more products and services from you (the same products, upgrades and/or new products you develop) in the future.
3. Case Studies/Testimonials
Showing case studies and testimonials from customers is a great way to convince new customers to buy from you. And you can get these case studies and testimonials from those customers you gain from Crowdfunding (assuming you delivered them the product/service and they liked it).
4. Word of Mouth Marketing
People who fund your company will tell their friends about it. Particularly if you make them feel like founders/initial investors (which you can easily do via email and on your website).
Done correctly, Crowdfunding can result in thousands of customers, most of whom can tell numerous friends and colleagues about your products and services. This word of mouth marketing can be worth millions of dollars.
Local media sources are enamored with Crowdfunding as it's new and unique. As a result, countless entrepreneurs who have raised Crowdfunding have been profiled in local newspapers, radio shows and TV broadcasts.
So, with some legwork, raising Crowdfunding can get you lots of PR.
So, now that you understand the benefits of Crowdfunding, how do you raise it? Below are five keys.
5 Keys to Raising Crowdfunding
1. Inspire People
When you tell your "story" to potential crowdfunders, inspire them. Yes, they are investing in your product or service, but they are also investing in you. Give them an inspiring story about yourself and why you are building your company. Inspire them to want to help you.
2. Provide Value
When people crowdfund you, they need to get something in return, such as equity in your business or your promise to give them a certain quantity of the product or service you create. Make sure potential crowdfunders feel they are getting value for their investment. If not, they won't fund you.
3. Create Social Proof
Social proof is the psychological concept that if someone sees someone else doing something, they are more prone to do, or want to do, that same thing. For example, a line outside a bar shows social proof that the bar is hip/cool/the place to be, and inspires others to want to go inside.
Social proof can be created in Crowdfunding. Here's how. As soon as you launch your Crowdfunding project, get as many of your friends and family as possible to fund it. Then, when others that don't know you go to your Crowdfunding page, they will see that lots of other people have already funded you. This will make them much more likely to fund you too.
4. Market and Build Buzz
Even if you have the coolest company, product or service in the world, chances are that crowdfunders won't automatically beat a path to your door. Rather, you need to market your Crowdfunding raise. Email all your friends about it and tell them to do the same. Tell everyone on Facebook and Twitter about it. And so on. Even if your company is buzzworthy, you need to first create the critical mass of people who know about it and can spread the word. So make sure you do just that.
5. Don't Slow Down
Once you start getting more and more backers to your Crowdfunding campaign, don't just sit back and let the money roll in. Crowdfunding is a fixed-term capital raise. For example, on Kickstarter, your Crowdfunding campaign can only last 90 days. So, once those 90 days is up, you can't raise more money (you'd have to start and market a separate campaign later). So, during the campaign, try to raise as much money as possible. Communicate with those who have backed you. Thank them and tell them to tell their friends to back you too. And make sure they don't have "buyer's remorse" - assure them that you remain steadfast in achieving the vision you laid out when you convinced them to back you.
Crowdfunding is an exciting new source of funding with many benefits. To get it, prepare yourself and follow these steps.
Want Crowdfunding for your business? Check out Crowdfunding Formula. The program is a series of videos I recorded that walk you through each of the 14 steps to raising rewards-based Crowdfunding. Many of you have already joined the program and raised money. If you haven't, click here to get Crowdfunding for your business now!
In this article, I'm going to give you the secret to highly effective marketing.
Let me start with an example.
Let's say your competitor runs an advertisement that reaches 10,000 target customers and gets these results.
Assuming the ad reached 10,000 target customers, your competitor's gross profit from the ad would have been $8,662.50 (minus the cost of the ad).
Now let's assume that your company did a 20 percent better job on each of these factors. Your results would be as follows:
Now let's look at the results.
If your ad reached the same 10,000 target customers, your gross profit would be $19,596.
That's 2.3 times greater than your competitor's.
Now, what would happen if you generated 2.3 times greater profits than your competitors every time you ran an ad?
The answer is that you would absolutely dominate them.
Now, the key marketing secret that I'm sharing with you here is that you don't have to revolutionize your marketing system. Rather, small, 20% improvements in each part of your system lead to revolutionary results.
So, here are some ways in which you can improve each part of your marketing system:
The more you know about your customers' wants and needs, the more easily you can design advertisements that appeals to them.
And the more you know about them, the better you could craft a unique selling proposition (USP) to attract them.
For example, if you are local hardware company and you know your typical buyer is a busy male with a wife, kids, and dog, you could easily craft ads with a higher response rate.
You could also boost response rates by developing better offers that attract customers, such as an offer for a 90-day money-back guarantee.
Remember, conversion rates are the percentage of prospective customers that you converted into actual customers.
A few ways you could increase conversion rates include having a better process in place for training your staff and sales team, providing better employee incentives (e.g., commissions or bonuses for closing sales), or by developing and testing sales scripts that boost results.
Number of Widgets Per Buyer
To increase the number of units purchased per transition (including purchasing more widgets or related items), you can rely on similar tactics to increasing conversion rates such as better hiring, training, sales scripts and so on.
Remember McDonalds doubled its profits when it started asking "would you like fries with that?" and increased them again when it starting asking "would you like to supersize that?"
Better systematizing your business and implementing the right processes and procedures will allow you to generate higher profits per sale than your competitors.
Finally, to increase repurchase rates, do a better job of communicating with your clients and showing them how special they are. For example, send them emails, call them, or send them letters in the mail to educate them and remind them that you have products and services that can help them.
As you just witnessed, making small improvements to each part of your marketing system is incredible powerful and massively increases your profits. If you want to learn more, check out our "Double Your Profits" program which provides detailed training on how to make these improvements in your business.
Last week, I wrote about the Business Physical and of the importance of evaluating a business’ “red,” “yellow,” and “green” areas and proceeding, changing, and innovating accordingly.
As I wrote that post, the most surprising presidential election result of my lifetime took place.
Along with the political change that it represents, so does it foretell a changed landscape of opportunity for businesses of all types and sizes.
This changed landscape starts with the various prognostications on “industry” winners and losers.
Potential winners include pharmaceuticals, infrastructure, and traditional energy, and potential losers include renewable energy, carmakers, and real estate (on fears of higher interest rates).
But let’s note well that these prognostications should be taken with a big grain of salt, as they are made by the same set of pundits that got the election results so wrong to begin with!
But there is one thing as businessmen we can be sure of - that with change in Washington - like with big change of any type - comes big opportunity.
Yes, much of this opportunity will flow from changing federal government policies, but the election result should also be a wakeup call to “reset” on business as usual.
A reset where we reflect on the idea that no matter how long things have been done a certain way - and no matter the conventional wisdom as to how they will continue to go - change is always only a moment away.
As businesspeople, our first responsibility is to find the opportunities in these changes.
And to then act on these findings with velocity and determination.
Here’s three ways how:
#1. Do that Business Physical. As I outlined last week, positive business change starts with undertaking a structured and thorough review of “where things are now” in a business and its marketplace.
A quality business physical drills down into the real value drivers of an enterprise, how to enhance them and how to fend off the constant existential threats to them brought on by fast changing markets, competition, and customer preferences.
Do the physical yourself, or reach out to a qualified advisor to do it for you.
#2. Challenge the Conventional Wisdom. Whatever’s one’s politics, everyone should reflect long and hard on how wrong the “conventional wisdom” was as to the election’s course and result.
As it does in politics, in business echo chambers of opinion and consensus can quickly get formed and hardened
But just because everyone believes something to be so doesn't make it true!
A great exercise to breakthrough “stuck” thinking is to look at our business and our options from a “tabula rasa” place - letting go of legacy considerations, sunk costs, and the various frustrations of things that just didn’t work out - new hires, product launches, sales campaigns, etc.
As we let go, we start to see the choices and opportunities available to us from a fresh and “future forward” place.
Yes, the realities and limitations of our business model and marketplace will come rushing back to us, but it can be surprisingly high ROI (and exhilarating!) how far just a little bit of pure visionary thinking can take us.
#3. Hard Work Trumps All. Whatever one's politics, the energy and work ethic displayed by both candidates through the long and intense campaign season - unceasing 18+ hour campaign days - should be inspirational to all.
And these were a pair of 70 year olds!
Balance is an admirable life goal, but there’s also a time and place for intense “24/7” effort as so many endeavors of potential greatness cannot be achieved by any other means.
So let’s use this “Black Swan’ election as a spur to take stock of where we are, to let go of the conventional wisdom that might be holding us back, and work hard, hard, hard.
And let's all hope, believe, and act to make it so that the New Year and the new regime in Washington brings high ROI change to all of our businesses too!
Positive business change starts with a full and complete understanding of what the bottlenecks to positive change are and what can/must be done to remove them.
This may seem obvious, but I am constantly surprised by how many otherwise experienced executives invest time and resources into mission-critical initiatives without understanding the right business levers to pull (and how to pull them!) to transform the mere hope of positive change into its actual reality.
This process of understanding I call the "Business Physical" and like a personal health physical when done right it:
1. Identifies the Green, those areas that are working - i.e. things like good exercise and diet habits in a personal health physical that should be maintained and built upon.
2. Identifies the Yellow, those areas where as a business we are falling short and corrective measures are needed - i.e. like when a health physical comes back with high blood pressure, high cholesterol readings, etc.
In a business physical, green and yellow areas include things like:
And as in a health physical, these green and yellow areas yield mostly “keep on keepin on” suggestions. Keep leading with ethics and enthusiasm. Keep satisfying your customers. Keep close to the pulse of your market.
3. And most importantly, the business physical identifies the red areas, those heavy matters that if not fundamentally addressed will lead to the business' demise and death.
Here the analogy would be as when a health physical so very distressingly turns up life-threatening conditions like heart disease and cancer.
Now it is in these red areas where the analogy between a business physical and a health physical needs an important clarification.
You see humans are incredibly resilient beings. We can take hard punches, stay standing and when all is said and done recover pretty darn quickly.
Businesses are more fragile - they stop breathing when the cash runs out, which can and does happen to even the strongest of companies.
This fragility is heightened by the nature of modern business competition.
Blessedly unlike the vast majority of human beings on earth every modern business has dozens, hundreds, sometimes thousands of other businesses out there relentlessly trying to kill them!
Because of this fragility and the “only strong survive / fight to the death”nature of our modern marketplace, as business leaders we must always be super vigilant to the “existential” business threats surrounding us always.
Identifying these threats is core to a quality business physical - even to the point that if those threats are deemed too great to overcome the recommendation can be to sell or close the business.
But far more likely will come a series of recommendations and suggested tasks and projects that can and will make things better.
Some of these will be “Business Internal” - like tending to our financial health, to our culture, to the satisfaction of our clients, to the effectiveness of our organizational processes and accountabilities.
And some will be “Business External” - like tending to the positive attributes of our brand and reputation, to the “conversion efficiency” of our marketing and sales regimes, and how we leverage these assets in toward healthy growth.
When done right, a quality business physical spits out a list of specific projects and to-dos for executives to work on right away to make things better- more profits, more assets, more overall sustainability and longevity.
I encourage all executives and business leaders of ambition, especially this time of year, to submit their companies to a thorough and complete business physical.
It is almost always transformative and revelatory in its own right, and can quickly put a business on the correct path towards improved shorter term results and longer term health and growth.
Last week, I met for dinner with a longtime client as they traveled through Los Angeles on a stop-over on their way back to Europe.
It was both by design and natural inclination of all involved, a working dinner where the main topic of conversation was the client's business model in all its permutations - new market penetration and geographies, new product development, prospective new hires, growth-by-acquisition opportunities, establishing Newcos to house new technologies, discussing the personal exit plans of the company's founders, and on and on and on...
It was also meandering, energy was fruitlessly expended on ideas without reasonable probability of success, and was distracted throughout (pleasantly so!) by more "prosaic" conversation around food, wine, travel, family, sports and more.
AND it was probably the most productive two hours any of us had all year.
Because while enjoying a tasty meal in a beautiful restaurant, we organically arrived at a killer marketing idea worth potentially tens of millions of dollars.
By organically I mean we came up with it through a classic “thesis, antithesis, synthesis” back and forth.
The company’s sales manager shared some remarkable research that showed that while the “conventional wisdom” was that the company’s market space was in free fall and under severe “legacy” pressure, in actual reality the market was experiencing solid, and in some areas, unprecedented growth.
As we digested these eye-opening statistics came the "after-the fact obvious" idea of sharing them in a way that would paint the company's seemingly legacy offerings in a future-focused light.
First, through featuring these insights across the company's various marketing platforms - in its marketing and sales collateral, its white papers and case studies, in its email newsletter, and potentially in the its tag line and logo.
And more excitedly, through the development of a new product with a market potential many times greater than the company’s current core offering.
To give some idea as to the power of this idea breakthrough, it had the company’s CEO and Founder - and note that is a 20+ year old, 8-figure in revenue and very profitable business - thinking about changing the name of the company to leverage it.
This was obviously a very high ROI outcome from a simple dinner, but there was another outcome that was arguably even more valuable.
You see this wonderfully animated dinner discussion inspired that most magical energy to be found in any gathering of humans - a sense of BIG possibility.
The possibility that the future will be better than the past.
The possibility that we, as a team, have the right stuff to win and do great things together.
The possibility that technology can just not be a threat to an older line business, but instead can open up avenues of new opportunity for it.
And the possibility that even if we don't have at hand all of the solutions to our problems, that we can put our heads together and find them.
It doesn't always work.
As often as not those ideas arrived at after the third glass of wine don’t seem so hot in the cold light of morning.
Or if they do hold up, actually acting on and making them happen falls by the wayside for the various excuses and reasons.
And sometimes the ideas just don’t work.
But my experience is that as the seriousness and earnestness of purpose of all involved in a brainstorming/ideation session goes up, up, up...
....the likelihood of these “false positives” goes down, down, down.
I highly encourage all executives of ambition to bake more of these kinds of sessions into their normal business days and nights.
To do so alertly, with great stamina, a strongly positive mindset, and with a firm faith that answers ARE out there.
These sessions can and should be as much fun as one can have in business...
...and lead to breakthrough ideas, strategies, tactics and initiatives unreachable through any other means.
[To listen to a recording of the webinar, Click Here]
The artificial intelligence (AI) market is projected to grow extremely rapidly - from approximately $800 million this year over $5 Billion by 2020, a growth rate of over 50% annually (IDC).
AI Sectors leading the way include healthcare, advertising, security, education, e-commerce and robotics, with key business and consumer applications including virtual agents / chatbots, natural language processing, personalization of user experience, and process automation.
Perhaps more than any other next generation technology, AI applications like the above are making meaningful profit and loss impacts right now for businesses of all sizes.
Webinar Recording: Entrepreneurial and Investment Opportunities in Artificial Intelligence
You’re invited to listen to a recording of the webinar, via this link, where a select group of AI entrepreneurs who will share how they and their companies are winning in this incredibly dynamic space.
My panelists include:
On the web conference, our panelists will share:
Listen to the Webinar Recording via the Link Below:
“The chief business of the American people is business.”
- Calvin Coolidge, 1925
“I went back to Ohio / But my city was gone”
- The Pretenders, 1984
My 1980’s childhood growing up in Worcester, Massachusetts was a blessing that perhaps I never fully appreciated until having sons of my own, now ages 9 and 10, and especially so through the darkness and despair of this political season.
It’s just hasn't been easy to try to explain to them how the nation I love so much - the nation of Lincoln, Jefferson, Roosevelt, and Washington...
...has come to this.
National conversation so unattractive - from its lack of intellectual rigor, of manners, and of even lip service to that most blessed of American virtues -freedom and the role that limiting the size and scope of government plays in its preservation.
So as a father and a businessman, what is the best explanation and response?
How do we communicate and embody that beautiful and so admirable concept of Virtue, the “sense of our own interest in the preservation and prosperity of a free government” without sounding like a total hypocrite or a “martyr” through standing on principle as others propel themselves forward on bread, circus and nonsense!
Now, both by constitution and choice I pride myself as an inveterate optimist but try as I might I can’t reframe this in a fully positive light.
Something very special, civic idealism, has been fundamentally lost.
I feel this loss badly for my sons, who unfortunately will not grow up in a world as I did where admirable role models could be found in the national conversation.
These modern times of ours, so empowered by technology, are filled with inspiration and empowerment like never before.
We just need to find them in different places.
Places beyond the standard societal institutions, beyond government and traditional education, religion, and health care.
I mean really, who do you think is more likely to solve the challenges of modern transportation - innovation master companies like Tesla and Uber, or the State of California and the National Highway Administration?
Or address the challenge of delivering high quality, low-cost health care - legendary winners like Apple and Walmart or the AMA and the VA?
Or, for peace and friendship amongst people and nations - Facebook, LinkedIn, and Airbnb, or the fundamentally conflicted synagogue, church, and mosque?
A pair of important points to be made here.
First, all of us, through connections made around the world for business and pleasure by the click of a button, are able to be empowered and inspired in ways big and small.
So while it is sad that my sons will not get to live in that decent, homespun, and wonderfully dignified America of Arnold Palmer and Vin Scully, it is beyond awesome they will live in a world connected, working and playing together like never before.
The second point is that developing personal and professional proficiency in this brave new world is a beyond full-time vocation, habit, and way of being.
Doing so can and should easily “crowd out” any / all time and energy wasted in following and engaging with that which passes as “news.”
So sure, it is sad that our national life has come to this.
But this discouraging reality is far outweighed by the world of commerce, connection, learning, doing, possibility, and inspiration only growing more remarkable and awe - inducing by the day.
I suggest focusing on the latter.
Both your psyche and your wallet will thank you.