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"The TRUTH About
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The Internet has created great
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Written by Dave Lavinsky on Sunday, September 23, 2012
I know a lot of business owners, and their businesses are very diverse. Some are profitable, some aren't. Some involve single, store-based locations, while others are Internet-based or even spread across an international network. Some have large staffs, others only have a few people. Some specialize in technology, some in produce, some in commerce.
The variations are endless, but all these companies share one thing. They all required a lot of money to get started and/or grow.
When raising funding, you always have several options - from securing a loan from a bank, receiving a secured line of credit, crowdfunding, or seeking investors. When looking for investors, most people think of venture capitalists, firms who manage pools of money and invest it in startup projects.
Angel Investors are a Realistic Option
Another option for the shrewd businessman or businesswoman, though, is to find angel investors. Angel investors are individuals who invest their own money in a company or business, usually in exchange for equity ownership.
The angels will then wait for your company to grow (and usually sell to a larger company), at which time they will sell their shares for a big gain.
Sometimes, angels will band together into angel funding groups which pool their capital in order to invest in larger projects and to diversify their risk of investing in just one company.
So, where can you find these angel investors and let them know about your company? There are a few options.
Your Current Customers
If you already have a small business and are looking for angel investors to help it expand, you may be able to find angels among your current customers - someone who knows and trusts you already, who has already experienced the value of your product or service, and who could more easily envision how successful your company could become.
Internet Search for Angels
One of my favorite types of angel investors are retired industry executives. For example, if you are in the aerospace industry do a Google search on "retired Boeing executive." You will find numerous former Boeing executives from this search. Then you can start contacting them via phone or email. These former executives generally will have the money to fund you and the connections to help you grow your business faster.
Local Entrepreneurial Groups
I have met several angels myself by attending local entrepreneurial groups. Do an internet search for "your city/state" plus "business networking group" or "entrepreneurs" group, club, or forum. They're pretty much everywhere and all have different names, but check around.
Depending on the size and legitimacy of the group, you can find some very experienced businesspeople - who are good to know for many reasons, such as mentoring or connections or funding.
Importantly, most potential angel investors don't refer to themselves as such, but if they have funds available and would be interested, then don't be afraid to bring up the opportunity to fund your business once you've established a relationship with them.
Friends of Friends
It's also true that the more business contacts you know, the more your odds of finding an angel will increase just by calling them all and asking if they know anyone who might be interested in your opportunity.
Ask Your Accountant
Banks and personal accountants often have contacts, as well. If you're unable or unwilling to find angels through other means, you can check in with your bank or with your accountant.
They may know some angel investors personally and be willing to recommend one to you.
Angels are Individuals
Remember, angel investors are not venture capitalists. Rather, they're spending their own money on things in which they believe.
This means that your odds of convincing them will go up if you can sense their other motivations besides pure growth potential and profitability, such as the social/ethical value of your company or falling in love with you or your product.
Angels invest for all kinds of reasons. Find theirs out and use it to your advantage.
Come up with a good pitch and business plan with evidence that you have a great opportunity to succeed, and you'll go far every time.
Suggested Resource: In our Angel Funding Formula program, you'll learn exactly how to find and contact angel investors, exactly what information to convey to them and how, and how to secure your financing check. This presentation explains more.
Written by Dave Lavinsky on Tuesday, September 18, 2012
The amount of time you have each week to accomplish tasks and get results is limited. Which means you have a finite budget of hours -- just like you have a finite budget of dollars. After reading this article, my hope is that you give your time budget the same discipline and respect (or more) that you give (or should give) to your financial budget.
Staying Within Your Time Budget
As an example, let's say you and your spouse have a personal budget of $400 per month for groceries. It's the last week of the month and you're at the grocery store with a cart full of items. The items will cost you the amount that will make your total money spent on groceries this month $400.
Then, right as you're approaching checkout, you see something in the store that catches your eye. Maybe it's on sale. Maybe it tastes really good. Or maybe it's something you've been meaning to get for a while.
What do you do?
The correct answer is don't buy it; and rather stay within your set budget. Unless of course you can put an item in your cart of equal value back on the shelf.
Your time budget is the same way. When it's 4:55 and you've committed to stop working and go home at 5:00 but there's some nagging task you really want to knock out but would take 30 minutes -- DON'T BUY IT. Don't do it today. Do it tomorrow or some other day.
Go home and enjoy your life. Do something fun or relaxing and stay within your time budget. It can probably wait until later, just like that last-minute item at the store.
Is it Ever Done? Yes and No!
Now I know that if you practice this, there will be painful days where you fail to do something important because you ran out of time and would not work later. But so what? Even on days I've worked 12 hours there are things I failed to get done. Is it ever all done? Not in general.
But, each day has a beginning and an end, so it's really a matter of "Did I achieve today's priorities?" versus "Is there anything left to do?"
Your tasks will never all be done, just like you will never not need to buy groceries anymore. What's important is how you manage however many hours you DO have in your time budget.
Try this today -- track your time, then look back afterward and note what you did. I bet there were some things you did that took 30 minutes that weren't as important as other things. The key (whether time, money, or any other valuable resource) is to budget, budget, budget...and then watch it like a HAWK.
My Favorite Solution
My favorite time management solution is to budget my time with my calendar. For example, I have a set amount of time to finish this article. Because in a few more minutes, I have to get to my next appointment (which is to complete another important task). If I hadn't scheduled that next task on my calendar, I most likely would spend more and more time on this article. Yes, possibly, this article would end up a little better, but I wouldn't have also been able to complete the other task.
I urge you to try scheduling your time on your calendar. And sticking to it; meaning that when it's time for your next appointment, you go to it and complete that task.
Suggested Resource: Follow the tips above and you'll start maximizing the productivity of your team. And check out "Productivity Secrets for Entrepreneurs: How to Get More Done, Make More Money and Take More Time Off" if you'd like to access my complete program for maximizing your productivity and results.
Written by Jay Turo on Monday, September 17, 2012
Younger workers, the so-called Millennials or those born after 1982, offer unique challenges and opportunities for 21st Century managers seeking to build well-functioning teams that work and win together.
Here are five best practices:
#5. Revel in the Importance of Company Culture. In a world where everything can and is easily and quickly borrowed, copied, and sometimes just plain old stolen - the only sustainable competitive advantage is how a company organizes and aligns, inspires and challenges its people.
Or, in a word, its company culture.
Taking it further, the modern manager is doubly vexed by the unsettling (yet exciting) reality that the plan today will almost certainly not be the plan tomorrow, and as the plan changes, so must change both individual roles and team dynamics.
And thereby so must the culture change.
Please let’s not jump over this point too quickly. It is all too easy for the ambitious, hard-working, and often older manager to just throw up his or her hands and lament over “these kids” and how “if they only knew how things were like when I was starting out” that they would think and act differently.
And how they should be just happy to have a job and not just be so – well young and self-absorbed.
Well, that is dead-end talk.
Building high-performing 21st century teams requires winning hearts and minds and doing so each day anew. The best managers REVEL in this challenge as opposed to shirking from it or whining about it.
#4. Empowering and Coddling are NOT The Same Thing. Some may read the above and shake their heads and think that this is a “coddling mindset” or entitlement culture and is exactly what has gotten us in America in trouble in the first place and a big part of why China is kicking our you know what every which way.
This is where leadership and administrative creativity are of such importance in building win-win work structures that both inspire and challenge the younger worker to work harder and get better faster.
AND allow for balance and acknowledge those aspects of work that are not so “goal-driven.”
What are these? Well, that sense of community and common cause and healthy friendship and competition that make the best workplaces, for lack of a better word, fun.
And fun, as high-performing cultures like Southwest and Richard Branson’s Virgin have demonstrated so inspirationally is - surprise, surprise - very good for the bottom line.
#3. Understand that Entrepreneurship and Youth Go Hand-in-Hand. Most ambitious young people today don’t grow up dreaming about getting that “good state job” or to work for the same company for 30 years.
Rather, and following up on that overriding sense of “specialness” with which we now raise our children, young people want their star to shine. They want to come up with the new, great ideas, and to be acknowledged and rewarded for it.
They, in essence, want all of the recognition and empowerment and self-definition and financial opportunity that attract people of all ages to become entrepreneurs.
This is a great and good thing, and is at the heart of why we live in golden, global age as young people the world over are being raised with the right kind of high self-esteems to dream and act BIG.
BUT many of even the best of them on balance do not want the headaches and heartaches and vexing, painful choices and compromises that are just as much part and parcel of the real entrepreneurial “lifestyle.”
So how do you work with this? The deep desire and burning ambition that all companies desperately want in their people on the one hand, and a wariness and even a distaste for all of the prosaic, “not fun” stuff on the other?
Well surprise, surprise, this is tough.
A general rule here is as opposed to fighting this energy, go with it and reframe the “tough stuff” as opportunities for personal and professional growth and then profusely recognize and acknowledge these “less fun” challenges are taken on.
Not easy to do for sure, but it is this leadership that both modern organizations and younger workers desperately need and want.
#2. Recognition is Key. Having 2 young sons has helped me immeasurably in understanding the sometimes gentle psyches of younger employees. Long gone are those days of fear and punishment-based parenting and schooling. Rather, understanding that a recognition-based milieu is how most high-performing young people have been raised and schooled is a key to effective organization-building.
Authors Chester Elton and Adrian Gostick in their books and on their great website – Carrots.com - describe recognition done right as being “positive, immediate, close, specific, and shared:”
Positive - managers sometimes use a recognition presentation as a time to talk about how far someone has come, or how they could have done even better. This is not the time or place. Comments must be positive and upbeat.
Immediate - too often by the time an employee is recognized for a job well done, weeks if not months have passed. Obviously the closer the recognition to the actual performance the better.
Close - recognition is best presented in the employee’s work environment among peers. Invite the person’s team members and work friends to attend.
Specific - a great presentation is a time to point out specific behaviors that reinforces key values.
Shared - typically, recognition comes from the top down; however, recognition that means the most often comes from peers who best understand the circumstances surrounding the employee’s performance. Peers, as well as managers and supervisors, should be able to comment during the presentation.
#1. Embrace Fluidity. This is perhaps the hardest reality and where the rubber really hits the road with building 21st century, knowledge-based entrepreneurial organizations dependent on younger people.
They just get up and leave.
On a moment’s notice and often for the simple and defensible reason of valuing experience and variety over the often hum-drum and slow career - building that is part of staying and growing with one organization over time.
Again, as opposed to fighting this energy, go with it. Work to design the organization and refine the business model based on relatively short tenures - say 3 years or less - and with the ability to plug new people in and have them produce quickly.
To accomplish this requires strong and well-defined training styles and processes, clearly defined and “bounded” roles and responsibilities, and a knowledge management system that captures and processes the intelligence of the organization so that it doesn’t walk out the door when that “year overseas” calls.
How About Investors?
As for investors looking for emerging companies to back, my strong suggestion is to evaluate these softer “above the line” qualities in a corporate culture and a leadership team as much as the below line technology and balance sheet factors that are usually at the forefront of an investment evaluation.
For it is the right company culture - one that gets the best out of people of all ages - that both endures and provides for success for the long term.
Written by Dave Lavinsky on Thursday, September 13, 2012
Finish what you start...finish your projects...finish your dinner! :) Everyone has experienced some tension in their lives from having unfinished business waiting around for them on the back burner.
Written by Jay Turo on Monday, September 10, 2012
The old adage that banks are really only in the business of providing capital to those that don't need it has never been more true than it is today.
These days, most commercial and neighborhood banks only lend against quickly “liquidatable” assets or at a small multiple of historical cash flow.
Given that most startups and small businesses have neither of these, for them attaining traditional bank financing has such a low probability of success that it is rarely even worth the time to pursue.
So, where should the creative and committed small business owner go for funding when the banks say no?
Here are three places to look:
1. Crowdfunding. Popularized by donation - based platforms like Kickstarter, Indiegogo, and Rockethub, crowdfunding allows entrepreneurs to efficiently raise capital in small amounts from one's social and professional networks.
Important timing note here: While equity-based crowdfunding was approved by Congress in the recently passed JOBS Act, it is still working through the process of SEC rule-making.
See crowdfunder.com - a startup that is developing one of the best platforms for equity-based crowdfunding - for the most timely updates in this regard.
2. Family and Friends. Since time immemorial by far the most popular funding source for new and small businesses is to ask those that know you best to stake your entrepreneurial journey.
For sure it is emotionally loaded, as so many of us don't want to mix our personal and professional lives, but it does provide a great “gut check” as to how serious, committed, and “sold” you really are on your business.
Well, it is one thing to lose the money of strangers, quite another to do so of Uncle Jed who you'll be seeing each holiday season.
A way to “reverse the frame” in these family and friends dialogues is to recognize that while yes, a relative or friend is doing you a big favor by investing in your business, you in turn are returning the favor and more by providing an opportunity for an outsized investment return along with the unique excitement of being a stakeholder in a small business.
3. Sell Services. Especially for technology and consumer product companies, the long pathway of research, product development, and establishing distribution mean that often years can go by in the dreaded “pre-revenue” stage.
So as opposed to relying solely on investment capital to “deficit finance” this gestation period, how about generating some cash through selling consulting services in the interim?
As examples, a company building a new and proprietary mobile application could in parallel build apps for others, a new restaurant could do catering, or a consumer product business could sell research services regarding their market niche.
And, if structured right, in addition to paying the bills, consulting projects like these can also be utilized to iterate one’s product development forward.
Use these three strategies - and do so as with all matters related to starting and growing a business with creativity, determination, and persistence - and soon you will be laughing all the way to the bank.
This blog post is a reprint of an article written by Jay Turo in last week’s Vistaprint.com’s Small Business Blog.
Written by Dave Lavinsky on Sunday, September 9, 2012
If you're like me and want to grow your business quickly, then you're all about finding leverage. One way to get a lot more results for the effort you put in is by duplicating yourself.
Consider this -- if you find it's effective to follow-up on every inquiry by phone, then you can only call back so many people yourself. If you want to grow, you'd need a salesperson or phone rep contacting everyone for you and reporting the results.
An autoresponder service is kind of like that salesperson, but it automatically follows up with prospects by email after they enter their address somewhere on your website (via a contact form, a form to download one of your reports, purchasing one of your products or services, etc.). I'll walk you through the 5 W's of Autoresponders below to show you how they can help you make more sales without lifting a finger.
What is an autoresponder service?
An autoresponder is a an automatic series of emails that get sent out to people that give you their email address, usually as the result of requesting information of some kind, like a free report, or subscribing to your newsletter.
You would write a sequence of emails and choose what order they go in-and how many days later they will be sent to each new subscriber who opts in. So when someone subscribes to your newsletter, you could send them a Thank You For Subscribing email that same day (Day 0), then a follow-up email on Day 1, Day 2, Day 5, Day 7, etc.
Why should I use one?
It's been tested time and time again in pretty much every business niche that prospects are more likely to respond or make a purchase if they receive 4-10 follow-up emails, than if they only visit your website once. Getting in front of prospects more often gives you more opportunities to make a sale, and a percentage of people will usually buy with each email you send.
This is a massively important part of marketing online, because an autoresponder allows you to create a trusting connection with your list (particularly if your autoresponder emails include good information). Building this trust means they are more likely to respect your suggestions, and therefore means if you suggest a product they will be more likely to buy it.
You earn their trust and respect by sending them good information and not bothering them with excessive promotions or other stuff they don't find relevant.
When should I use one?
Whenever you're ready to write a few emails and make more sales from new subscribers, then you should set up your autoresponder. Block out 2-3 hours to choose an autoresponder service, set it up, and write a simple series of emails. Put links to the appropriate pages of your website in the body of the email messages.
You'll find that you recoup a higher percentage of every marketing dollar you spend. And believe me-it's much easier to double your profits through higher conversions on your existing website traffic (via the increased sales from the autoresponder) than it is by paying for more traffic.
Where do I put it on my site?
So where should you include an "opt in" box for people to subscribe to your newsletter or otherwise give you their email address? The most common place to put an opt-in box is on the sidebar of your website or blog. You can create one of these with the help of your autoresponder service, and there are also web programmers who can make them for you on Fiverr.com for $5.
You should include language in the box telling people why they should opt-in or subscribe. Offer them an exclusive report or video they can't get anywhere else that addresses their most compelling need. This is where knowing your customers' needs and psychology is crucial to your success.
Clearly you should also have a Contact Us page with a form to collect email address that can go into your autoresponder.
Whose service should I use?
A good autoresponder service for those starting out is Get Response. The reason for that is because you can send an unlimited number of emails, the emails get sent on time and you have many different options including broadcast, timed broadcast, follow-ups, you can easily manage your subscribers and it is free for lists under 100 people.
I've also used aWeber and 1ShoppingCart. They are both very straightforward. Also I like that their pricing is a little more fixed-not based on the # of subscribers you have (they do it by tiers of number of subscribers). Constant Contact is also a good service for beginners. Sometimes they have special promotions and plan changes, so I would scan through each of their websites and compare how they do at the following:
Can they send unlimited number of emails?
There are some email services such as iContact that have very good deliverability and a very good interface but you are limited to only sending out six email messages to your subscribers every month.
That means if you have a busy week and happen to launch a product that week and send six emails that week then you can't send anymore messages to your subscribers for the rest of the entire month. That's why even though there are some autoresponder companies with better deliverability than Get Response, I don't like them because you are limited in how many emails you send every month.
Do the emails get sent out on time?
Read the user reviews around the Internet of the autoresponder service you're looking at and find out if when it comes time to blast or broadcast a message to your subscribers, it will get sent right away.
Do they provide you with everything you need?
You need to be able to delete people from your list and create sub-lists if needs be (e.g., a special list of subscribers who perhaps are interested in a specific product or service). You need to be able to set up an autoresponder (automated follow up messages) and also do broadcasts (messages that send to everyone at the same time).
You'll also want to find out if they have an opt-in form creator you can use to make the opt-in box on your website. Or, you may find it's not worth your time to learn how and pay someone else to do it.
So there you have the Who, What, When, Where, and Why of autoresponder services and how they can make your follow-up efforts effortless. If you have a website but aren't using an autoresponder, I'd strongly suggest looking into setting one up now.
Suggested Resource: Want to learn my complete strategy for methodically maximizing your online traffic, leads, sales and profits? Including a section on how to best use autoresponders? Then check out my Ultimate Internet Marketing System.
Written by Jay Turo on Tuesday, September 4, 2012
The four letter word in all conversations between entrepreneurs and investors is risk.
Investors are always interested in gaining ownership stakes in high potential companies but are also always weary of the considerable risk-taking necessary to actually do so.
The best investors and entrepreneurs I know take a dispassionate and detached approach.
They don’t get caught up in the “drama” that the word risk has unfortunately garnered in our "it bleeds it leads" media and in our litigious culture.
Rather, they view risk for what it actually is - simply a measurement of the likelihood of a set of future outcomes.
In the context of startup investing, it has three main drivers:
1. Technology Risk. Can the entrepreneur actually bring-to-market the product or service and on what timeframe?
2. Market Risk. Once the product is in the market, will anyone care?
3. Execution Risk. Can the entrepreneur lead and manage a growing enterprise?
Critically, investors do their risk calculation not by adding, but rather by multiplying, these factors together.
As such, poor grades on any one factor has an exponential impact on the business' overall risk profile, and thus its investment attractiveness.
And as should be obvious, companies that raise capital simply have better answers when queried regarding the above - their technology plans are better thought out, they understand their market and customers more deeply, and their people have better resumes and track records.
But it goes deeper than that.
Deals judged as higher risk are disproportionately prejudiced against, even when their expected return more than compensates for their higher risk.
As a result, higher risk deals are normally underpriced while the lower risks ones are usually over-priced.
That is good knowledge for investors, but what about the entrepreneur?
Well, it should be to always remember that the real dialogue going through the mind of the investor when considering a deal is not really about technology, or market, or management, even when that is what they want to talk about…
No, it is almost always about risk - both its reality and its perception.
Address this concern above all others, head-on, thoughtfully, confidently, and candidly.
And then risk will be put back where it belongs – as a factor to consider - and not something that just automatically stops a deal.
Written by Dave Lavinsky on Thursday, August 30, 2012
Open any book on do-it-yourself publicity written after 2004 and you'll see blogs mentioned as a key source of publicity right alongside more traditional sources such as TV, radio, newspapers, and magazines. The good news is that getting in touch with popular bloggers is a lot easier than contacting a reporter at a popular newspaper like The New York Times.
So how can an entrepreneur or small business like yourself get mentioned by some of the bloggers with tens of thousands (or hundreds of thousands) of readers?
I've tried waiting for them to discover me on their own...not so effective. Rather, you have to take action.
Here are two steps to follow in order to successfully contact the right bloggers with a compelling reason to mention you. The first step is making such a list and the second is reaching out to them.
Step #1: Choose Bloggers to Contact
Make a quick list of the blogs you visit or comment on and start there. Then add the blogs that cover topics in your industry (this might take a little research, like googling "concrete blogs" to find related sites or maybe an existing list of them). And yes, there are even blogs about concrete. And once you find one good blog, look at their "blog roll" (if they have one) to find other relevant blogs.
Then, think of any blogs that your customers would be following -- where it would make sense for your company or product to be mentioned. Now you have your contact list. You only need 20-30 to start.
If you're also going for search engine optimization benefits, you might take the Page Rank of the different blogs into account. But the main benefit of being mentioned is direct traffic -- people reading about you and then clicking a link to your website.
The next step is to get the contact information of the person with whom you want to get in touch on each blog. Usually, this will be the one blogger who does most of the writing as well as managing everything else. But the larger blogs often have several writers and a team, and you might have to figure out and contact one specific person.
Look on their website's "Contact Us" page and the writers' bio (or "About Me") page to gather their email address and phone numbers. Add this information to your list, which I suggest keeping in a simple spreadsheet.
Step #2: Reach Out With Your Story
Ideally, you can get in touch with the right person prior to pitching them a story idea. The easiest way to do this is to send them a simple email introducing yourself. In your email, you should tell/show them you follow their blog and are a fan. Also, you can and should comment from time to time on their blog. They may see and read your comments or even respond. Any rapport you can build with bloggers in advance of pitching them your idea is helpful.
But when the time comes to pitch your idea, email them something relevant to what their readers want and need.
You can't go wrong with stories or news that would "wow" readers. See what their more popular posts are and find an idea for a similar post that you could be mentioned in. Then email them your idea.
Bloggers often want fresh news to report-when a new startup has kicked off, received funding, launched a new product, or reached some growth milestone.
You can also try calling them on the phone and telling them your idea. Calling will also help you figure out the right person to contact, how to reach them, and also what types of stories they would be most interested in.
Another way to get noticed is when someone they like and trust contacts them about you. Who do you know that knows this blogger? Search the blogger on LinkedIn to see if you have any connections that could introduce or recommend you.
It doesn't take much time to make a list of 20 bloggers and send them all emails. Once you've reached out to all of them, you'll have relationships with them or at least understand how they work more clearly for your next approach.
Try this for yourself and note how many blogs mentioned you, who they were, and how many visitors or links you got to your website as a result. You might find it a much easier strategy than targeting reporters and traditional media journalists.
Suggested Resource: Getting bloggers to mention you is one way to get publicity for your company. There are many other ways too. Learn how to easily get tons of publicity for your business with Growthink's Publicity Playbook.
Written by Dave Lavinsky on Tuesday, August 28, 2012
Speaking at events is a great way to generate quality leads and expand your business.
The truth is, you don't have to be a great orator or the next Tony Robbins, so long as you know what you're talking about (which you will), come across as credible, and most of all, interest the audience.
Below are some tips to help you find and speak at events to generate new business. But first, I'd like to reiterate why you should be speaking at events.
Why should I speak at events?
Event marketing is another marketing channel, or way to let people know what you do and how to contact you. And it's face-to-face; this can help get your message across more powerfully and position your business more credibly. With these barriers overcome in the listeners' minds, you'll find that the new inquiries you get are more qualified leads-which usually means more sales and the sales process comes together a lot more easily.
Make a short list of the local service organizations in your area-the local Chamber of Commerce, or organizations like Kiwanis and Rotary Club. Likewise, consider national organizations. Most importantly, choose organizations and groups whose members are target customers of yours.
Contact the organizations and ask how to get considered as a speaker for one of their regular events. Also, be sure to find out how much time you will be given to speak. After the event, count how many appointments you get and see for yourself if it was worth the time invested.
Ideally you can get a video made of you speaking at the event. If so, post that on your website and on social media sites. The video will give you more credibility and position you as an industry expert.
Who is my audience?
Once you know where you'll be speaking, you can find out more about the audience. What do they want to learn about? What do they believe they want and what are their needs?
Think of how these relate to what you do. What could you show them how to do that would help them get what they want? These could be tangible or psychological benefits.
Figure this out and you're on your way to preparing a simple speech.
What should I talk about?
Address what it is that your audience is looking for, and explain it in a way that they'll understand.
For example, let's say your company provides outsourced customer service. If so, you'd want an audience primarily comprised of business owners. A simple talk would be for you to give them 5-10 tips related to customer service. For each tip, you would include good and bad examples.
Importantly, in doing this you will naturally promote your company's service (as the "good" examples will be ones that your organization has done) without directly pitching the audience.
So, yes, you can get tons of leads from your speech without being "salesy."
Where do I get material?
This part is easier than you think. Once you choose the topic, try brainstorming everything you can think of that it entails. With our customer service example, you can discuss delivery & fulfillment, billing, refunds, returns & exchanges, technical support, customer phone support, etc.
The key is that you are an expert on your business, so the information is probably already in your head.
Overcoming fear of speaking at the event
If you have some time before the event, don't worry or rush too much to finish your speech. Rather, try keeping a journal for collecting ideas and tips to share along the way. Then, assemble them into an outline for your talk. You don't have to write it out word for word if you don't want to.
If someone called you on the phone and asked you a question, would you need a script? No, you'd just explain it to them as you naturally would. Half of public speaking is reframing the way you see the situation, so you can relax and communicate as you would with an old friend.
Practice giving your speech by yourself a few times so you can pause and think about how it sounded along the way. Maybe have someone else listen to you in order to give feedback.
But when the day comes, relax and remember to talk as if you're on the phone with a friend. You don't have to hold eye contact with anyone in the audience, and they'll forgive you for any blunders as long as you're sincere and interesting!
Public speaking and "event marketing" is a great channel to meet and secure new customers. So, take a minute now to find a relevant event at which you can speak. You'll be glad you did.
Suggested Resource: Doing public speaking is one of many ways you can increase your company's credibility and get new clients. There are many more other "publicity" methods that can help you get even more new customers. Learn how to easily get tons of publicity for your business with Growthink's Publicity Playbook.
Written by Jay Turo on Monday, August 27, 2012
Debt crises in Europe.
Medicare, education, and deficit crises at home.
Middle East crises for as far as the eye can see...
Things seem pretty bleak out there, don’t they?
And isn’t the tone of our civil discourse so polarized that not only do we have tough problems, but doesn’t it feel as if our ability to proactively address them is less than it has ever been?
But maybe we have met the enemy and it really is us.
Maybe we have let our “it bleeds, it leads” media - the drumbeat of negativity that we are subjected to on a daily basis - play havoc with our psyches.
Maybe we are putting so much emotional weight and heft into the things that are bad, the things that can go wrong, that it is crowding out the things that are positive, the things that can and are going so very right.
Maybe the statistical odds are actually overwhelmingly in favor of everything just getting better.
For all of us, our children, our grandchildren.
As in more prosperity, better education, more safety from premature death and disease, and yes even more happiness.
Maybe when we pull our heads up and look around, what we will see is that what we are really living in is a golden age of technology, of prosperity.
And of possibility.
Maybe optimism - as author Matt Ridley describes it – is really the intelligent, intellectual choice.
Peter Diamandis in his outstanding book “Abundance” talks about the “rising 3 billion” - how between now and 2020 the number of people connected to the global Internet and productivity grid will rise from its current 2 billion to 5 billion.
And that as it does as opposed to this creating crisis, how it will lead to the greatest economic boom in the history of the world.
A boom driven by innovation, by technologies with us now in dynamic new fields like cloud computing, robotics, 3D printing, synthetic biology, digital medicine, nanomaterials, and artificial intelligence.
So now this is exciting stuff, and I feel personally blessed that my professional life revolves around a company like Growthink with its so inspirational mission of helping entrepreneurs succeed.
As, of course, it will be the entrepreneurs – working at companies large and small and ones yet to be even dreamed and conceived - that will drive and create this new boom and these new innovations.
But even more excitingly, is the age that we are moving into is one driven by a power greater than that of technology and entrepreneurship.
And that will be one driven by the power of comparison.
As has been happening for the past 30 years, those individuals and locales and states and countries that “get it” - and let technology in, let entrepreneurship in, let freedom in, well they will continue to be the ones that get ahead and get richer and richer and dare I say happier and happier.
And those that don’t get, well they will fall further behind.
And for the first time in human history, there are now billions of people the world around with this power of comparison - of trial and error, of split testing, of modeling and mimicking best practices.
The power of information and intelligence and an entrepreneurial spirit and an empowerment to do something about it.
And because of this power, yes the statistical odds are overwhelmingly in favor of things just getting far better than any of us even dare to dream.