Written by Christiana Moffa on Thursday, March 19, 2009
It’s not often that we at Growthink get to see the fruits of our labors in person. In today’s virtual, global economy, we conduct business with many small companies whose executives we may never meet and whose base of operations we may never visit. However, we’ve served a vital purpose in growth planning and/or capital-raising for various clients who’ve paved the way in industry and innovation; and of that, we couldn’t be more proud. Well, perhaps we could if we were there to see the evolution before our own eyes… to witness a milestone.
Last week, I had the great honor (and luxury, if I might say!) to travel to Brazil with my colleague, Dave Fruhling, and to spend time with a client that is developing a technology with the support of the Brazilian government and its university system. For those who are not versed in emerging markets, Brazil is at the forefront of grant funding for the country’s entrepreneurial endeavors and inventions; the most notable of which has been airline manufacturer Embraer. Setting a phenomenal precedent for new developments and technologies, this success has brought credibility to emerging economies like Brazil and has stimulated interest in the incubation of other new companies via federal organizations like FINEP (Financiadora de Estudos e Projetos). More importantly, the university system (both public and private) provides a great deal of R&D for these companies, working collaboratively to provide validation and even certification of patented technologies. This is not dissimilar to the United States, but what we found was that the accessibility of IP transfers is much more conducive under the Brazilian structure than it is within our own First World processes.
In the time we spent meeting with university research departments, funding organizations, and client partners, we saw nothing less than enthusiasm for and belief in the company’s ability to be THE NEXT Brazilian technological phenomenon. It was contagious. I don’t consider myself a tech guru by any means, but I came away full of excitement about propulsion systems, motors, and velocity.
Is your interest piqued? It should be. This client is on the verge of international recognition over the next 3-5 years, and I had the opportunity to meet the people, see the research institutes, experience the test program, and live vicariously through the company’s champions; of which Dave and I now proclaim to be as well. Sure, we were leading project efforts from our offices; and doing so with diligence and interest – but this trip made us invest even more. Our team is dedicated to providing the best guidance to the client, to give them and ALL of their stakeholders a chance to be another Brazilian ‘success’ story.
Throughout all of the above, we wove in a mixture of cultural and team-building activities; most of which included eating, drinking, dancing, and even bowling. Yes, bowling. The latter – not surprisingly – is not very popular in Brazil, but the client knew of a club with lanes in the back; said lanes, which we graced until the wee hours. I witnessed several occasions where the beer consumption-to-score ratio was quite impressive, though for one of the engineers on the project there remains little hope of a professional league title.
At one particular festivity, I was introduced to the Brazilian drink of choice: the caipirinha. I was warned in advance that this sugar-cane drink was quite potent, so I consumed carefully with each one placed in front of me... Low and behold, a dancer then pulled me on stage to show his “prowess” and skill with spinning ropes, featuring heavy ball-like objects at the ends that could very well result in concussion or death if they made contact with my head. Despite the beverage intake, I managed to stand very still and exit the stage to applause and body intact. Of course, it was quite the demonstration from the client’s perspective – my “hazing”, if you will, that garnered many a laugh and ongoing witty remark.
And then there was the barbeque.
Brazil is famous for its barbeque, or Churrasco, featuring grills the size of my apartment and meats seasoned then cooked to perfection. Note to self: make proper use of the “on” and “off” markers on the table, lest risk a protein overload. Topped off with mango mousse, it was all a little slice of heaven south of the equator!
On Friday the group dispersed and I explored Rio solo, reflecting upon the education I received from the experience and thanking a very tall statue of Jesus for the wonder of Brazilian people and culture. Looking out over the lush mountains and the curving coastline, I could understand how one becomes inspired by such a place; a place ripe with beauty, passion, gusto and Bossa Nova.
Finding myself back Stateside, I vow to return again to stimulate my palette and to witness the next leaps of our client into the broader South American marketplace.
Written by Dave Lavinsky on Tuesday, March 17, 2009
A few months back, a unique conference called "AngelConf" took place in Silicon Valley. The conference was organized for angel investors and its goal was to educate angel investors on how to invest in startups.
It was this last question that conference organizer Paul Graham from YCombinator agreed was the most important.
These smaller, short-term accomplishments which show investors that you can execute and that you are clearly not 'hapless' will massively improve your chances of getting them to invest in you.
Written by Dave Lavinsky on Monday, March 16, 2009
I want to tell you about a technique I picked up, that I can directly attribute to millions of dollars of revenues that I have generated over the years. But, even so, I'm far from mastering it.
Exclusive Report: How to Quickly, Easily & Expertly Conduct Zero-Cost Market Research For Your BusinessWritten by Dave Lavinsky on Friday, March 13, 2009
I started my career in market research. At one point, I was pretty immersed in it. In fact, articles I wrote were published in Quirk's Marketing Research Review and I was a member of SCIP, the Society of Competitive Intelligence Professionals.
Having helped start and grow hundreds of companies since then, I can definitely say that my market research background has been a HUGE asset.
Every successful venture I have launched or help launch leveraged opportunities and strategies based on the industry, customer and competitor research we conducted.
I have also used market research time and time again to find investors and joint venture partners for businesses.
Since market research is so critical to businesses, and since the Internet presents such a goldmine of research for those who know who to find it, I decided to put together a report on how to quickly and expertly conduct market research online.
Some of the report is methodologies I use and other parts include my most prized bookmarks….those “go to” research sites that I visit each time an important research question or project comes out.
Want to learn how you can conduct market research for free instead of paying thousands of dollars to market research firms? Well, I put together a brief video to show you how:
I'm excited to get this report in the hands of as many entrepreneurs and business owners as possible, because I know the value effective and efficient market research has had on my business endeavors. The report is currently free for current Growthink University members, so if you're a member, you are in luck! Just go to the download center and pick up your copy.
For those of you who aren't members of Growthink University, I would like to make a special offer available to you. Because I'm in a celebratory mood, (this month is my wife’s birthday) I would like to offer this promotion to those interested in obtaining a copy:
As my wife would never allow me to post her age on my blog, what I have done is incorporate her age into this promotion. For the next few days, I'm offering this market research report for one CENT for each year of my wife’s age.
As a bonus with your purchase, I’ll also include 30-day access to Growthink University so you can see the wealth of capital raising, business planning information we've assembled for entrepreneurs and business owners just like you. You’ll also gain access to all the Growthink University bonuses like our Ultimate Business Plan Template, special reports, VC Directory and Angel Investor Group Directory.
To order the market research report (and to find out exactly how old my wife is :)),follow this link:
Written by Jay Turo on Thursday, March 12, 2009
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