Growthink Blog

The One Thing You Can't Live Without


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If you're like me, there's one thing you probably take for granted.

Interestingly, this one thing is something you can't live without. At least not for long.

But fortunately, there are some cutting-edge entrepreneurs working wonders on solving the challenges of this one thing.

What is it?

Water.
 
All around the world water shortages long ago crossed the crisis threshold.

In California. Arizona. New Mexico. Georgia and Florida. The Middle East. China. 

Too many years of antiquated public policy, population and economic growth, climate change, and unsustainable agriculture have strained water resources in all of these places to and beyond the breaking point.  

The American Entrepreneur to the Rescue

The greater the adversity, the greater the opportunity. And in the dynamic technology landscape of "new water," American entrepreneurs are leading the way.
 
A select cadre of under-the-radar water startups are developing game-changing technologies to develop, purify, store, convey, and conserve water.

Who Are They?

I would like to invite you to an exclusive opportunity to learn who these startups are and what their technologies do - distributed desalination, reverse osmosis membranes, nanoscale materials and nanoceramics, among others.  

And as importantly, we will share who stands to profit from the $6 billion still slated from the federal stimulus package last year for water infrastructure investments.

Best regards, and look forward to connecting.
--
Jay Turo
CEO
Growthink, Inc

P.S. To survive in the new economic world order, it is imperative to focus on businesses that have strong, blended public and private sector revenue models.
 
You can search the whole world round and not find a sector that better fits this description than water. 


New Training Program: "Ultimate Internet Marketing System"


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*** UPDATED Wednesday, January 27th at 2:01pm EST ***

The "Ultimate Internet Marketing System" is Now Available.

Click Here to Get All the Details


*** UPDATED Monday, January 25th at 5:27pm EST ***

Be sure to check out the "Special Announcement" at the bottom of the this blog entry. If you've already read the original version of this blog entry, you can click here to go straight to the special announcement.

  -- Dave 

....................................................................................................................

Over the past several weeks, I have been putting the finishing touches on my new Internet Marketing training program.

And I'm finally ready to reveal what's included...

But first I want to share with you the story of why I decided to create this training program (including what subjects to cover, what format to present it in, etc.).


Why Did I Create It?

Well, this answer is simple... Because YOU asked for it!

Remember that survey I ran several weeks ago, when I asked my subscribers for their #1 question about internet marketing?

Well, when I ran that survey, I ALSO asked whether you would be interested in a training program to improve your internet marketing skills.  I knew that entrepreneurs needed assistance with internet marketing, but I didn't know whether you'd want to invest in this type of training. 

Well, to my pleasant surprise, the answer was overwhelmingly "YES"!

 




As you can see from the responses above, nearly 80% said they'd be interested in a training program to improve their internet marketing skills.


What Does It Cover?


When I ran that survey, I learned that my subscribers didn't want to just know the basics about internet marketing.  You wanted a truly comprehensive training program, and so that's what I've created.

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) advertising
- Email Marketing
- Social Media (Twitter, Facebook, etc)

And I'm glad to announce that my new training program will cover ALL of these important areas. My "Ultimate Internet Marketing System" focuses on EVERY critical tactical component of a profitable internet marketing campaign.


BUT... There is NO "Magic Bullet"
 
This is a VERY important point.

If you're struggling to market your business online, please know this:

Your lack of success is NOT because you haven't found the next new "magic bullet" or "secret" tactic. 

That's why this training program doesn't just cover tactics.

If there's one BIG thing I've learned about internet marketing over the past 10 years, it's that all the tactics in the world won't get you a Return on Investment (ROI) without a proper STRATEGY.

So, my new training program goes beyond tactics to show you step-by-step exactly how to put together a profitable internet marketing strategy, including:

- How to avoid getting overwhelmed by all of your options
- How to identify "hidden" profit centers
- How to prioritize your best opportunities for maximum ROI

I walk you through all of this, and more, in the training program.


Who Is This For?

My "Ultimate Internet Marketing System" training program is designed BOTH for entrepreneurs who are just getting started AND for business owners who are already marketing online, but are looking to improve their ROI.

 


As you can see from the responses above, roughly 60% of my subscribers are actively marketing online, and 40% are just getting started. I designed this course to meet the needs of both audiences.
 

When it comes to internet marketing, another big issue is budget. 



And, as you can see from the responses above, most of my subscribers have small online marketing budgets.  However, there were definitely a fair amount of business owners who were already spending several thousands of dollars online.

I designed this training program BOTH for business owners with significant online marketing budgets, and for entrepreneurs on limited budgets. 

In other words, this training program is for YOU, no matter your experience level or budget.  That's because the "Ultimate Internet Marketing System" teaches you the fundamentals as well as intermediate and advanced strategies and the latest cutting-edge tactics.



What's the Format?

When I ran this survey, I was a little surprised by what format my subscribers wanted the course in.  We've always been delivering our training products in "digital" format, because we assumed that you preferred the convenience of instant access.

  


However, as you can see based on the survey responses above, the majority of you were interested in a physical DVD Home Study Course. 

And so, of course, that's exactly what we've created.  The "Ultimate Internet Marketing System" will be offered on multiple DVDs with 14 separate modules, covering every critical aspect of internet marketing.


How Can You Get Access?


Just so you know, this is our FIRST time ever creating a physical training product.  We're pleasantly surprised that so many people wanted the DVD version -- and we're very excited to be creating the DVD course.

Because this is the VERY first time we've ever created a physical training product, we're producing a fairly small number (only 200 copies). 

On the one hand, there seems to be a lot of demand among my subscribers, so I wouldn't be too surprised if all 200 copies sold out. 

However, since we've never done this before, I don't want to risk getting stuck with a lot of extra inventory lying around. 

Assuming everything goes smoothly with our product creation and fulfillment process, we're planning to start offering copies for sale this Wednesday, January 27th at 2pm EST.

Click Here for Access


*** SPECIAL ANNOUNCEMENT ***  


If you've been reading my blog entries for some time, you know that I'm a big believer in TAKING ACTION.  I believe taking action is the single most important trait of successful entrepreneurs.  

And so I always like to reward Action-Takers, so, here's what I'm going to do...

I'm working with our team to organize some EXTRA consulting and coaching resources to help make your internet marketing even more profitable, and to make sure that you get off to the right start in 2010.  


Fast-Mover Bonus #1 (First 10 Buyers Only)

"FREE 1-on-1 Website Audit & Strategy Consultation"


My team of expert internet marketing consultants will use our proprietary 73-point Internet Marketing Checklist to perform an in-depth audit of your website and entire internet marketing strategy. 

This expert audit and strategy consultation will give you a better understanding of your current strengths, weakness, areas for improvement, and most profitable opportunities.

And you'll come away with dozens of strategic and tactical recommendations to improve the profitability of your internet marketing.



Fast-Mover Bonus #2
(First 25 Buyers Only) 

"FREE Group 'Mastermind' Coaching Webinar" 

During this very exclusive group coaching session, I will personally review your website and internet marketing strategy, and provide live "on-screen" critiques via webinar. You will also see critiques of 24 other businesses and websites to gain tons of new internet marketing ideas.


Fast-Mover Bonus #3
(First 50 Buyers Only)

"2 FREE 'Direct Access' Q&A Coaching Calls"

Join me and a select group of like-minded entrepreneurs and business owners for 2 expert Q&A coaching calls, where you'll have the opportunity to ask me any questions you have about internet marketing. 

Don't miss this opportunity to get all of your internet marketing questions answered!

Click Here for Access


I look forward to teaching you my internet marketing system, and helping you grow your business!


Questions?

In the meantime, if you have any questions for me, leave a comment below.


The Scott Brown Upset Win - A Referendum on Washington AND Wall Street


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Never in my lifetime have I seen Americans as mad with the "system" as they are right now.

And never have more Americans agreed on what that "system" is:

1. It is Washington. The "out to lunch and out of touch" tone and policy responses from both Democrats and so-called free market Republicans to the historical economic crisis facing American families and small businesses.

2. It is Wall Street. It is beyond galling that the most highly compensated roles in our economy over the past year have been exactly those people most responsible for the crisis!

Bankers and hedge fund managers.

This just doesn't sit right with anyone, not even the bankers and hedge fund managers themselves!

So what to do?

Neither I nor my Growthink colleagues are ranters nor end-of-worlders. Far from it. Rather, we side with those so eloquently described by the President in his inaugural: "The risk-takers, the doers, the makers of things -- some celebrated, but more often men and women obscure in their labor -- who have carried us up the long, rugged path towards prosperity and freedom."

We call this "Entrepreneurial Capitalism" -- the core ideal that financial rewards should go more to the creators of value and less to the speculators on value.

A strong corollary to this ideal is a wholesale rejection of the nauseating spectacle of pork and favoritism masquerading as fiscal stimulus.

So come on America, we're better than this. Let's start showing it.

Let's incentivize the scientists and the engineers and the operators of successful companies, not bankers and political and union hacks.

Let's offer the 495,000 Americans that start a new business every month tax breaks and credits and regulatory relief.

And most importantly, let's give them REAL ACCESS to capital. In turn:

1. They Will Offer Investors By Far The Best Return on Capital Out There. Over the past 10 years the "entrepreneurial sector" was the ONLY asset class other than gold to outpace inflation, with a 10-year return average greater than 30%.

2. And They Will Save The Country and Save The World. From the brave group of new companies will emerge the "chosen ones" - superstar entrepreneurs that create the "gazelle" growth companies that create the jobs and prosperity to overcome ALL of our economic challenges.

Let's run with these gazelles.

In 2010, this means emerging technology. Internet & Software, Digital Media & Entertainment, Healthcare & Biotechnology, and Green & Alternative Energy companies.

Find them. Back them. Win with them.

They are cure for what ails us - as individuals and as a nation.

I look forward to your attendance and feedback.

Jay Turo
CEO
Growthink, Inc.

Follow me on Twitter
Join my network on LinkedIn

The "Browser-Shopper-Buyer" Framework


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In this video, I reveal the single most powerful concept in Internet Marketing: the "Browser-Shopper-Buyer" Framework

If you're struggling to make internet marketing work for your business, it's probably because you don't understand this simple Framework. 

 

 


Without a doubt, the BIGGEST mistake "rookie" marketers make is thinking that your website visitors are ready to buy the first time they come to your website. 

But this couldn't be further from the truth...

In most cases, 99% of your website visitors have NO intention of buying anything from you. Most just want to look around and then leave, never to return again.

The GOOD news is that once you really grasp this simple Framework, you can gain competitive advantage in your market, and generate more traffic and profits. 


Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

Case Study: How to Generate Leads Online 

 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more


 


[Case Study] "From $4.01 Per Click to $3.56 Per Lead"


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The other day, I confessed to my friend Ned that I made a lot of mistakes early in my internet marketing career.

After recording that interview, I decided to shoot a new video showing you exactly how I turned it all around.

If you want to know how to gain ROI (return on investment) from your online marketing efforts, then this video is for you.

 

 

 

As you can see, this one simple technique really revolutionized our internet marketing.

Hopefully this Case Study video gave you some good ideas for how you can generate leads very inexpensively.

But of course, traffic and lead generation are really only half the battle... I didn't have time in this brief video to explain exactly how I followed-up with these leads in order to generate sales.

I am putting the finishing touches on a new step-by-step internet marketing course that covers every major aspect of internet marketing, from keyword research and effective website design, to pay-per-click (PPC) and search engine optimization (SEO), to social media and email marketing, and more.

In addition to tactics, my course provides strategic advice on how to improve conversion rates, increase return on investment (ROI), and capitalize on leverage points and "low hanging fruit" opportunities that far too many businesses ignore.

I'll post some more details in the next few days, as we get ready to open up the course.


 

Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

The "Browser-Shopper-Buyer" Framework



 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more

 

 


What Every Entrepreneur Ought to Know About Internet Marketing [MP3 Download]


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In this interview, I confess to my friend Ned that I really struggled with online marketing, before finally making it work for me.


Why am I opening up about all of this?



I wanted to share my experience so you can learn from my mistakes, and start getting return on investment (ROI) on your internet marketing even faster than I did.


Click the button below to play, or click the link below to download the MP3.




Download Interview

(Right-Click "Save As..." to download to your computer.)

 

Here's the back story...


Based on the survey I did the other week, I discovered that most of my subscribers either haven't started marketing online yet, or they're just their getting off the ground. 


My friend Ned Tobey is in that same exact position -- just getting started. (Of course, there was a time, 10+ years ago, when I was there, too.)


Specifically, Ned recently joined GoSimplifi.com (offers financial planning tools) as their VP and General Manager. And, like most of you, Ned wants to quickly start driving a ton of traffic to his website -- while maximizing profits.


Anyways, Ned had a bunch of questions for me about online marketing, and I figured that Ned's questions were probably similar to a lot of yours.


So, I asked Ned if he would interview me about what I've learned over the past 10 years doing online marketing.  Luckily, he agreed.  


Here are some of the topics we covered during the interview: 

1. How I got started with online marketing (10+ years ago)

2. My early mistakes and (embarrassing) mis-steps

3. "To tweet or not to tweet," and other advice for getting started now

4. The most important first step of any online marketing campaign

5. Best ways to drive targeted traffic to your website

6. How to measure ROI (return on investment)

7. What you can do with a limited budget (of, say, $500/month)


If you're just getting started, or if you're frustrated with your results, this interview gives you a "mini" blueprint for online marketing success.

Click the button below to play, or click the link below to download the MP3.




Download Interview

(Right-Click "Save As..." to download to your computer.)


NOTE: This interview is 58 minutes long.  You might want to download it, or burn it to a CD, or put it on your iPod for easier listening. 

 

 

Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

Case Study: How to Generate Leads Online 

The "Browser-Shopper-Buyer" Framework



 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more




Cowardice - The Most Shameful of Vices


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An absolutely incredible and little-noted essay last week in the Wall Street Journal - Understanding the Terror Threat by Paul Campos – should be required reading for anyone in a position of authority in this great country of ours.

Martin Luther King, Jr.Campos main point:  - in both business and politics we have become a nation of  “irrational cowards," and of Chicken Little "sky is falling" doomsdayers. 

And in so doing, we have done a grave dishonor to the sacred heritage of our country. A country built by risk-taking immigrants, by pioneers and action-driven leaders like George Washington, Teddy Roosevelt, and Martin Luther King.

Campos makes his point via citing the actual statistical probability of being a victim of an act of terrorism:

•  In the decade of the 2000's, only one out of approximately 25 million passengers was killed in  a terror attack aboard an American commercial airliner (all on 9/11)

•  To put this in perspective, a person has about a one in 500,000 chance each year of being struck by lightning.

•  Deaths from terrorism on airlines were at least five times less common in the 2000s than in any decade from the 1940s through the 1980s.

Campos does point to the one exception in the back of everyone's mind - the threat of nuclear terrorism. He agrees that this is a statistically real serious threat to which an intense, global policy response is very warranted.

Beyond this, though? Fuggedaboutit! The probability of any of us being the victim of a "terrorist attack" is for all practical purposes zero.

Now the pure flip side of fretting over terrorism is, as Teddy Roosevelt so famously said, is to be “in the arena,” to be a "doer of deeds" and to spend oneself in a worthy cause.

And in 21st Century America, it is our nation’s entrepreneurs who are most purely in the arena. It is they that are most courageously pursuing the opportunities that make America fly and thrive.

And you know what else? In terms of public perception, entrepreneurs suffer the opposite problem from terrorists. People think the odds of bad things happening to them (failure, bankruptcy, etc.) are worse than they really are.

For example, while most people think that 9 out of 10 businesses fail within one year, the real statistic is that only 1 out of 2 actually do.

Or while the media portrayal of entrepreneurs and small business is usually one of too much work and too little reward, less reported is how on almost all career satisfaction rankings being an entrepreneur ranks at the top of the list.

Or my favorite – most people consider investing in start-ups and small companies as the riskiest class of equity investing out there. This is anecdotally true but by no means collectively true.

As I pointed out in a recent blog post, over the past 10 years early-stage private company investing was the ONLY asset class other than gold to outpace inflation.

My favorite line from Mr. Campos' essay - Cowardice is among the most shameful of vices.
 
Washington and Roosevelt and King (to say nothing of the Wright Brothers) would turn over in their graves at the sight and sounds of the irrational fear-mongering that passes as public discourse in this great country of ours.

His advice and mine: Fight back.

In ways large and small, a good place to start is by learning the real odds

And when you do, you will sleep easier on that next red-eye to JFK.

And you will rekindle your faith in the power of the American entrepreneur.

I look forward to your attendance and feedback.

Jay Turo
CEO
Growthink, Inc.

Follow me on Twitter
Join my network on LinkedIn


Top 3 Questions About Marketing Your Business Online


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Recently, I polled my subscribers about online marketing.

I asked, "What is your #1 question about marketing your business online?"

I was thrilled to receive so many responses.  Thanks for everyone who participated in the survey!

There was a good amount of variety among all the questions, but after reading through them and categorizing them, there were some definite patterns.  Actually, 3 big questions accounted for about half of all the responses.

Here are the top 3 questions, and my answers:

FAQ #1: "How Can I Drive Targeted Traffic to My Website?"

 

FAQ #2: "How Can I Get Return on Investment (ROI)?"

 

FAQ #3: "What's the Best Way to Get Started?"

 

Marketing your business online can be very overwhelming because there are so many options and so much to learn. I hope my answers have helped to "demystify" online marketing for you, and that you have a clearer idea of how to go forward.  

In the coming weeks, I'll be providing more content as we get ready to release our new training program.

Do you have any remaining questions about online marketing? Or comments about my answers? Please share your comments below. 

 

 

Get More FREE Internet Marketing Tips:

What Every Entrepreneur Ought to Know About Internet Marketing

Case Study: How to Generate Leads Online 

The "Browser-Shopper-Buyer" Framework




 


Data That Doesn't Lie


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dataMany of you know that I started my career in market research.

One of the things I learned back then was to be wary of certain research results. Why? Because I learned that it's pretty easy to purposely skew research questions to get the results you want.

Which is why a lot of new products fail, even though the research said they should have succeeded.

While there are no certainties when conducting or reviewing marketing research, one thing is clear. When data from multiple sources continue to say the same thing, than that data is typically true.

Such is the case when it comes to Internet Marketing.

Countless research studies have proven beyond a doubt that virtually every company can profit from improving their online presence. Consider these recent statistics from eMarketer and Cornell University:

* 87% of all Internet users utilize search engines to find information on goods and services online.

* 63% of all Internet users have used the Internet specifically to research a product or service before buying it.

* 49.9% of companies marketing their businesses online realize ROIs exceeding 100%. (that means they make over $2 for every dollar they invest online!)

* 37.1% of B2C and 37.9% of B2B companies who have tried, have successfully marketed their businesses using Facebook.

The research is pretty clear. Getting your company found in the appropriate places online can skyrocket your growth and profits.

But, like with anything else, internet marketing is a bit complex. And, more often than not, business owners don't realize success right away.

It's sort of like riding a bicycle. Once you know how to do it and get the hang of it, it's smooth sailing. But, the first few times, particularly if you don't have anyone watching out for you, you'll fall down.

In fact, I've fallen down quite a few times. Over the past ten years, I have invested over $5 million of my own money into internet marketing. But, while I've gotten knocked down a few times, I've also enjoyed a ton of success. And I've learned a whole bunch of valuable lessons.

And, right now, I'm putting together the final touches on my internet marketing course so I can teach you these lessons.

While I'd love for you to buy the course, even if you don't buy it, I feel obliged to get at least some of this extremely valuable information in your hands. That way you can start using internet marketing techniques to grow your revenues and profits (and not get hammered by a competitor who is a savvier online marketer).


Look For This Quality Above All Else


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Of all of the variables to evaluate in handicapping the likelihood of success of a business, by far the most important is its  "human DNA" - that killer combination of people smarts, vision, creativity, integrity and work ethic present in all great companies.

Here are 7 qualities to look for in a management team worth backing:

#7. They Are, In Fact, A Team. Great companies are not simply the byproduct of a visionary and/or charismatic founder and chief executive, but rather of a multi-disciplinary, multi-faceted, and well-meshed leadership team.

Great companies have cultures of achievement.

The tone of this culture might be, and usually is, set by a charismatic founder. But its enduring success is dependent on how it can replicate and maintain that culture as the company grows, and as its founder's role becomes less pronounced.

#6. It Is Clear Who Is In Charge. This may seem contradictory to the above, but all well led companies have clear and final points of decision making. There are many effective styles of leadership, from greatly autocratic to fundamentally consensual, but all of them share the fact that in them there is one person at whose desk the "buck" truly stops.

#5. They Have Small Business Discipline. To paraphrase Guy Kawasaki -- the worst folks to run a start-up or an emerging company are a group of ex-Microsoft executives. Entrepreneurial companies are first and foremost small businesses. As such, their management must a) fervently guard cash flow and manage it with a cult-like intensity and b) always make decisions with the mindset that they only have so many "arrows in the quiver" in terms of time and capital to pursue initiatives.

#4. They Are Risk-Takers. The proper goal of an entrepreneur with outside investors is not to run a small business in the common sense of the term. With the fear of sounding harsh, the best managers are minimally concerned with protecting their own "middle-class" lifestyles. Rather, they understand that to achieve greatly requires daring greatly.

For investors, a flame-out failure is not the only bad outcome. As damaging is "a muddling along" driven by too conservative decision making influenced by the desire to "protect hides."

Companies that run this way, in fact usually require MORE money, and counter-intuitively can often be riskier than their harder-charging brethren.

#3. They Are "Goldilocks-ish." While there are certainly outliers in this regard, the significant majority of the best entrepreneurial managers are not "too hot" nor "too cold." Again, not a hard and fast rule, but look for leaders where the key people are between the ages of 30 and 50 have had a few past successes and maybe a failure or two.

They are now in that sweet spot between youthful hunger and middle age wisdom. They know what they know, yet they still have the intellectual and emotional flexibility and curiosity to change and grow.

#2. They Are Technologists. All successful 21st businesses are, at their essence, technology businesses. This does not mean that they all would be considered classic "emerging technology" companies (though the majority of them, in fact, are).

Rather, well-run modern companies leverage technology -- from CRM and ERP to SEO and SEM to scenario-planning and simulation to "best practice" their business models. Their managers understand that information technology is not just the domain of a geeky guy to call when computers can't boot up, but is rather the drumbeat of their business.

#1. Their Work Ethic is Off The Charts. More than anything else, successful entrepreneurs work hard. As in very, very, very, very hard. They work nights. They work weekends. They take short vacations, if any. They work when they're sick. They work when they're tired. They work and work and work and then to paraphrase the great (and famously hard-working) golfer Gary Player, "The harder they work, the luckier they get."

Look for this quality above all else. It is almost always the best predictor of success.


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Blog Authors

Jay Turo

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