Growthink Blog

You, Me, and a "Naked" CEO


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As is well-reported, childhood obesity in America is an epidemic. According to multiple studies by the U.S. Centers for Disease Control and Prevention, by the American Diabetes Association, and by the American Academy of Child Psychiatry, close to 33% of American children are now classified as clinically obese.

In addition to the massive additional burden to the U.S. healthcare system this will cause, childhood obesity is a moral crisis. Quite simply, we are letting down the next generation of Americans. And we can and will do better.

And like almost all of the great problems and challenges of the 21st century, the solutions to it will be found not by government nor even by well-meaning non-profits, but by savvy and hard-working entrepreneurs.

An Entrepreneurial Team We Love

Dr. Sears Family Essentials - a children's natural foods company inspired and branded by the author of one of the best-selling child-rearing books of all time (The Baby Book) - is a classic "doing good while doing well" business model and opportunity.

They provide children a foundation of lifelong health via offering exceptional and exceptionally well-marketed functional food and beverages, and supplements.

And guess what? As the company helps more and more kids eat better, it will grow its revenues and profits very, very fast. 

This, folks, is the classic entrepreneurial win - win. 

Meet the CEO

I am very excited to share with you the opportunity to meet the CEO of Dr. Sears - Mr. Tom Hicks.  

Tom is uniquely credentialed to both lead Dr. Sears and to advise on the factors that separate the successful consumer products company from the unsuccessful.

Why?  Because he has done it before. 

Before Dr. Sears, Tom was President of Naked Juice and led their growth from $80 million to $200 million in revenues and a sale to PepsiCo in 2007 for 30 times earnings.
 
And he was Co-Founder and President of Fantasia Fresh Juice - leading them from startup to $15 million in sales in 3 years.  And he is a former sales and marketing executive at both Frito-Lay and Proctor & Gamble.
 
Quite simply, Tom gets what works and what doesn't work when it comes to launching and growing consumer products brands.

And we're VERY excited to have him share his wisdom with us regarding:

- When and When NOT to place your product in the "Big Boxes" - Wal-Mart, Costco, Target

- How to utilize the power of the Internet to quickly and cheaply conduct high-quality consumer research

- How to and how NOT to utilize social networking strategies to build brand and product awareness

- And perhaps most excitingly, Tom will share his "pyramid to brand growth" - the interplay between brand-building, community-building, retail partnerships, and innovation

Best regards, and look forward to your attendance and feedback.
--
Jay Turo
CEO
Growthink, Inc  
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P.S. I know too many otherwise intelligent businessmen and women who have been listening to all of the negative drivel that passes as business news out there. 

Invest time out in your day to learn from someone who is doing something about a big problem facing our country and not just talking about it.  


Medical Device M&A Activity Up 154%


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Medtronic. Cardinal Health. Guidant. Becton, Dickinson. St. Jude Medical. Hospira. Fresenius. Varian Medical.

All of these medical device manufacturers had greater than ONE BILLION DOLLARS in sales last year.

Sector Funding Activity Remains Strong

While overall venture investment is down substantially, funding in the medical device sector remains strong.

For the fourth quarter of 2009, venture capital investments into medical device companies increased 13 percent in dollars and 18 percent in deals (quarter over quarter), with over $719 million in fresh capital invested into 87 deals.

Amazingly, investments in biotechnology and medical device companies accounted for 34 percent of all venture capital dollars invested in 2009.

Merger and Acquisition Activity Also Vibrant

Are there exits happening in the sector - even in this tough economy? You bet your life there is.

Sector merger and acquisition activity leaped by 154% in the third quarter of 2009 to $5.6 billion, and the trend-line for 2010 is strong. 

Some sample 2009 deals:

* Danahers acquiring Analytical Technologies for $650 million
* Thermo Fisher acquiring B.R.A.H.M.S. for $470 million
* Abbott Laboratories acquiring Evalve for $410 million
* Nipro Corp acquiring Home Diagnostics for $190 million
* Quidel Corp. acquiring Diagnostic HYBRIDS for $130 million

Who Will Be Next?


Selling Your Business: An Interview with Louis Crosier


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To begin, typically when I interview an expert, I only provide access to the recording and transcript to Growthink University members.

However, to thank you for your continued readership of this blog, and to ensure that you learn these key business-building lessons, I'm making this interview available to you.

Click here to listen to the interview and/or download the transcript.

The interview to which I am referring is the one I recently conducted with Louis Crosier. Among other impressive accomplishments, Louis is the author of "Selling Your Business: The Transition from Entrepreneur to Investor."

Specifically, Louis is an expert on helping entrepreneurs realize their financial dreams by selling their businesses and investing their proceeds wisely.

During the interview, Louis made numerous key points regarding things you need to be doing while you are starting, growing, and selling your business, and then what you need to do post-sale.

While you can listen to the interview yourself here, two of my favorite points were as follows:

-1- Your choice of corporate structure (e.g., LLC vs. C-Corp) can potentially save you millions of dollars later on when your company is sold. Fortunately, you can, for the most part, change your corporate structure down the road. But over time, your options become fewer and fewer.

-2- You need to find your weaknesses before it's too late. Specifically, Louis explained that when trying to maximize the price at which your business sells, you need to really think through where the vulnerabilities of your business are.

For example, is your business dependent on a small number of key customers? Are there key employees? What kind of barriers to entry and intellectual property are associated with your business? In other words, where is your business vulnerable to either competitors or major disruptions? You need to identify these vulnerabilities well in advance of a sale, and shore those things up.

Other key questions that Louis answered for me included:

- When deciding to sell your company, who should be on your professional advisory team and when should you start building that team?

- What are the main types of deal structures when selling your business, such as selling for all cash or for all stock? How common are each? Which are the most favorable to the entrepreneur?

- Once you sell your company, how should you re-invest your earnings and what should you be aware of?

- What do entrepreneurs need to know about now, when hoping to sell their businesses in the future?

Once again, you can click here to listen to the interview and/or download the transcript.


How much is this shortcut worth to you?


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Imagine you had been driving to and from work the same way every day for the past 4 years. And let's say that the drive each way typically took 30 minutes. And then one day, a friend told you about a shortcut that would save you 10 minutes each way. So, that's 20 minutes a day in time savings.

At 250 work days each year, that's 83 hours per year. Or 332 hours over 4 years.

I bet you wouldn't be too happy about having wasted 332 hours...

Or would you?

Because you would subsequently save 83 hours this year, and 83 hours next year, and so on and so on. That's pretty cool. The point is this - accomplishing more in less time IS possible. That is, if you know the shortcuts. Importantly, shortcuts shouldn't be quick ways to do things that result in poor quality. Rather, shortcuts allow you to do things more efficiently.

Let me give you an example.

Each of us has peak performance times. That is, times of the day when we have more energy and thus perform better. For many people, that time is early in the morning. Maybe we perform 15% better at those times than average.  Likewise, each of us has poor performance times. Like the hour after coming back from lunch. And at these times, we may perform 15% worse than average.

Now, you may recall from my recent blog post how important it is to create a To Do list each day, and to detail the specific time intervals during which you'll accomplish each key task (if not, you can read that here).

So now, imagine you have a really important one-hour project that requires your complete concentration. Well, doing that project during a normal performance time might take you 60 minutes. During a peak performance time it may only take you 50 minutes (and the quality will probably be higher). But during a poor performance time, it may take you 70 minutes.

So, in this example, performing the important task at a peak performance time would save you 20 minutes.

But what about the work you need to do during your poor performance time? Won't that take you 20 minutes longer and even things out? Not if you complete less important and less intensive work during that period.

So the action item I want you to take each day starting today is this:

1. Write down your daily To Do list

2. Schedule your entire day with the time intervals in which you'll complete each To Do item.

3. Adjust the order of the items to ensure that you complete the highest priority and most important tasks during the time periods when you feel you work at your peak.

I trust that this "shortcut" will start boosting your productivity right away.


The One Law That Business Owners Must Break


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Last month I reached my boiling point.

My son Max was driving me absolutely crazy. And something had to be done about it.

What was happening?

Well, a couple of months ago, he started taking forever to get anything done. For example, if you told him to brush his teeth, it would take him 20 minutes. He just didn't have any focus. He would walk upstairs. Then get sidetracked by something on the way to the bathroom. Ten minutes later he still wouldn't have started brushing.

And then the real problem started last month. That's when his fourth grade teacher started cranking up the homework. Homework that should have been completed in 30 or 40 minutes was taking over 2 hours. And my son wasn't getting to sleep until 10PM or so. And I was getting overly frustrated.

Fortunately, at the same time as Max was having these issues, I was knee-deep in developing my productivity course for entrepreneurs and business owners.

And in my research on advanced productivity tactics, I came across Parkinson's Law. Parkinson's Law states that work will always fill the time allotted for its completion. So, if Max was given 2 hours to complete his homework, it would take him 2 hours.

The good news is that by creating a timed To Do list, we can all overcome Parkinson's Law. One example is this essay you are reading now. Formerly, my average essay took me one hour to write. For this one, I gave myself a strict 30-minute deadline. And unless this essay ends abruptly for you, you can assume that I succeeded in finishing it within that time.

So, how did I get Max to overcome Parkinson's Law? Well, I resolved that I was going to get him to use the same business productivity techniques that I was preparing for my course.

So, the first night, I told him that we were going to solve this problem. I sat down with him and we jointly identified the 5 or so tasks he had to accomplish. We determined a fair time period for him to complete each task. And we put a check box next to each task for him to mark as completed (note that checking a box after you complete a task gives you great satisfaction and energy with which to complete your next tasks).

What was most astounding for me was what I saw the next day when I came home for dinner.  I got home at 6:35 to find my son reading. Next to him was a timed To Do list that he had completely created on his own. He had already checked off half of his tasks and had just started his 20 minute reading block (see picture above of Max's To Do List).

Max's productivity literally doubled overnight. He completed his homework in half the time as usual, and did a better job of it. He went to sleep an hour earlier. And I got to spend more quality time with my wife.

Let me wrap up here, since I only have 8 minutes left in my 30 minute writing block. The key points are these:

1) You absolutely must have a list of the things you need to accomplish everyday, or key things won't get done.

2) You need to set time parameters for each task. Doing so will allow you to overcome Parkinson's Law and complete your tasks much faster. Having time parameters will also ensure that some tasks don't go over your time budget and force you to forego completing other key tasks.

3) Implementing this for my son was extremely easy and we realized immediate results. Implementing this in your business can also be easy, and you too will realize immediate benefits.

4) Creating timed To Do lists will not only improve your productivity, but the productivity of your team. In my office, everyone now has timed To Do lists, and collectively we are producing more than double than what we were accomplishing a few short months ago.


The One Thing You Can't Live Without


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If you're like me, there's one thing you probably take for granted.

Interestingly, this one thing is something you can't live without. At least not for long.

But fortunately, there are some cutting-edge entrepreneurs working wonders on solving the challenges of this one thing.

What is it?

Water.
 
All around the world water shortages long ago crossed the crisis threshold.

In California. Arizona. New Mexico. Georgia and Florida. The Middle East. China. 

Too many years of antiquated public policy, population and economic growth, climate change, and unsustainable agriculture have strained water resources in all of these places to and beyond the breaking point.  

The American Entrepreneur to the Rescue

The greater the adversity, the greater the opportunity. And in the dynamic technology landscape of "new water," American entrepreneurs are leading the way.
 
A select cadre of under-the-radar water startups are developing game-changing technologies to develop, purify, store, convey, and conserve water.

Who Are They?

I would like to invite you to an exclusive opportunity to learn who these startups are and what their technologies do - distributed desalination, reverse osmosis membranes, nanoscale materials and nanoceramics, among others.  

And as importantly, we will share who stands to profit from the $6 billion still slated from the federal stimulus package last year for water infrastructure investments.

Best regards, and look forward to connecting.
--
Jay Turo
CEO
Growthink, Inc

P.S. To survive in the new economic world order, it is imperative to focus on businesses that have strong, blended public and private sector revenue models.
 
You can search the whole world round and not find a sector that better fits this description than water. 


New Training Program: "Ultimate Internet Marketing System"


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*** UPDATED Wednesday, January 27th at 2:01pm EST ***

The "Ultimate Internet Marketing System" is Now Available.

Click Here to Get All the Details


*** UPDATED Monday, January 25th at 5:27pm EST ***

Be sure to check out the "Special Announcement" at the bottom of the this blog entry. If you've already read the original version of this blog entry, you can click here to go straight to the special announcement.

  -- Dave 

....................................................................................................................

Over the past several weeks, I have been putting the finishing touches on my new Internet Marketing training program.

And I'm finally ready to reveal what's included...

But first I want to share with you the story of why I decided to create this training program (including what subjects to cover, what format to present it in, etc.).


Why Did I Create It?

Well, this answer is simple... Because YOU asked for it!

Remember that survey I ran several weeks ago, when I asked my subscribers for their #1 question about internet marketing?

Well, when I ran that survey, I ALSO asked whether you would be interested in a training program to improve your internet marketing skills.  I knew that entrepreneurs needed assistance with internet marketing, but I didn't know whether you'd want to invest in this type of training. 

Well, to my pleasant surprise, the answer was overwhelmingly "YES"!

 




As you can see from the responses above, nearly 80% said they'd be interested in a training program to improve their internet marketing skills.


What Does It Cover?


When I ran that survey, I learned that my subscribers didn't want to just know the basics about internet marketing.  You wanted a truly comprehensive training program, and so that's what I've created.

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) advertising
- Email Marketing
- Social Media (Twitter, Facebook, etc)

And I'm glad to announce that my new training program will cover ALL of these important areas. My "Ultimate Internet Marketing System" focuses on EVERY critical tactical component of a profitable internet marketing campaign.


BUT... There is NO "Magic Bullet"
 
This is a VERY important point.

If you're struggling to market your business online, please know this:

Your lack of success is NOT because you haven't found the next new "magic bullet" or "secret" tactic. 

That's why this training program doesn't just cover tactics.

If there's one BIG thing I've learned about internet marketing over the past 10 years, it's that all the tactics in the world won't get you a Return on Investment (ROI) without a proper STRATEGY.

So, my new training program goes beyond tactics to show you step-by-step exactly how to put together a profitable internet marketing strategy, including:

- How to avoid getting overwhelmed by all of your options
- How to identify "hidden" profit centers
- How to prioritize your best opportunities for maximum ROI

I walk you through all of this, and more, in the training program.


Who Is This For?

My "Ultimate Internet Marketing System" training program is designed BOTH for entrepreneurs who are just getting started AND for business owners who are already marketing online, but are looking to improve their ROI.

 


As you can see from the responses above, roughly 60% of my subscribers are actively marketing online, and 40% are just getting started. I designed this course to meet the needs of both audiences.
 

When it comes to internet marketing, another big issue is budget. 



And, as you can see from the responses above, most of my subscribers have small online marketing budgets.  However, there were definitely a fair amount of business owners who were already spending several thousands of dollars online.

I designed this training program BOTH for business owners with significant online marketing budgets, and for entrepreneurs on limited budgets. 

In other words, this training program is for YOU, no matter your experience level or budget.  That's because the "Ultimate Internet Marketing System" teaches you the fundamentals as well as intermediate and advanced strategies and the latest cutting-edge tactics.



What's the Format?

When I ran this survey, I was a little surprised by what format my subscribers wanted the course in.  We've always been delivering our training products in "digital" format, because we assumed that you preferred the convenience of instant access.

  


However, as you can see based on the survey responses above, the majority of you were interested in a physical DVD Home Study Course. 

And so, of course, that's exactly what we've created.  The "Ultimate Internet Marketing System" will be offered on multiple DVDs with 14 separate modules, covering every critical aspect of internet marketing.


How Can You Get Access?


Just so you know, this is our FIRST time ever creating a physical training product.  We're pleasantly surprised that so many people wanted the DVD version -- and we're very excited to be creating the DVD course.

Because this is the VERY first time we've ever created a physical training product, we're producing a fairly small number (only 200 copies). 

On the one hand, there seems to be a lot of demand among my subscribers, so I wouldn't be too surprised if all 200 copies sold out. 

However, since we've never done this before, I don't want to risk getting stuck with a lot of extra inventory lying around. 

Assuming everything goes smoothly with our product creation and fulfillment process, we're planning to start offering copies for sale this Wednesday, January 27th at 2pm EST.

Click Here for Access


*** SPECIAL ANNOUNCEMENT ***  


If you've been reading my blog entries for some time, you know that I'm a big believer in TAKING ACTION.  I believe taking action is the single most important trait of successful entrepreneurs.  

And so I always like to reward Action-Takers, so, here's what I'm going to do...

I'm working with our team to organize some EXTRA consulting and coaching resources to help make your internet marketing even more profitable, and to make sure that you get off to the right start in 2010.  


Fast-Mover Bonus #1 (First 10 Buyers Only)

"FREE 1-on-1 Website Audit & Strategy Consultation"


My team of expert internet marketing consultants will use our proprietary 73-point Internet Marketing Checklist to perform an in-depth audit of your website and entire internet marketing strategy. 

This expert audit and strategy consultation will give you a better understanding of your current strengths, weakness, areas for improvement, and most profitable opportunities.

And you'll come away with dozens of strategic and tactical recommendations to improve the profitability of your internet marketing.



Fast-Mover Bonus #2
(First 25 Buyers Only) 

"FREE Group 'Mastermind' Coaching Webinar" 

During this very exclusive group coaching session, I will personally review your website and internet marketing strategy, and provide live "on-screen" critiques via webinar. You will also see critiques of 24 other businesses and websites to gain tons of new internet marketing ideas.


Fast-Mover Bonus #3
(First 50 Buyers Only)

"2 FREE 'Direct Access' Q&A Coaching Calls"

Join me and a select group of like-minded entrepreneurs and business owners for 2 expert Q&A coaching calls, where you'll have the opportunity to ask me any questions you have about internet marketing. 

Don't miss this opportunity to get all of your internet marketing questions answered!

Click Here for Access


I look forward to teaching you my internet marketing system, and helping you grow your business!


Questions?

In the meantime, if you have any questions for me, leave a comment below.


The Scott Brown Upset Win - A Referendum on Washington AND Wall Street


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Never in my lifetime have I seen Americans as mad with the "system" as they are right now.

And never have more Americans agreed on what that "system" is:

1. It is Washington. The "out to lunch and out of touch" tone and policy responses from both Democrats and so-called free market Republicans to the historical economic crisis facing American families and small businesses.

2. It is Wall Street. It is beyond galling that the most highly compensated roles in our economy over the past year have been exactly those people most responsible for the crisis!

Bankers and hedge fund managers.

This just doesn't sit right with anyone, not even the bankers and hedge fund managers themselves!

So what to do?

Neither I nor my Growthink colleagues are ranters nor end-of-worlders. Far from it. Rather, we side with those so eloquently described by the President in his inaugural: "The risk-takers, the doers, the makers of things -- some celebrated, but more often men and women obscure in their labor -- who have carried us up the long, rugged path towards prosperity and freedom."

We call this "Entrepreneurial Capitalism" -- the core ideal that financial rewards should go more to the creators of value and less to the speculators on value.

A strong corollary to this ideal is a wholesale rejection of the nauseating spectacle of pork and favoritism masquerading as fiscal stimulus.

So come on America, we're better than this. Let's start showing it.

Let's incentivize the scientists and the engineers and the operators of successful companies, not bankers and political and union hacks.

Let's offer the 495,000 Americans that start a new business every month tax breaks and credits and regulatory relief.

And most importantly, let's give them REAL ACCESS to capital. In turn:

1. They Will Offer Investors By Far The Best Return on Capital Out There. Over the past 10 years the "entrepreneurial sector" was the ONLY asset class other than gold to outpace inflation, with a 10-year return average greater than 30%.

2. And They Will Save The Country and Save The World. From the brave group of new companies will emerge the "chosen ones" - superstar entrepreneurs that create the "gazelle" growth companies that create the jobs and prosperity to overcome ALL of our economic challenges.

Let's run with these gazelles.

In 2010, this means emerging technology. Internet & Software, Digital Media & Entertainment, Healthcare & Biotechnology, and Green & Alternative Energy companies.

Find them. Back them. Win with them.

They are cure for what ails us - as individuals and as a nation.

I look forward to your attendance and feedback.

Jay Turo
CEO
Growthink, Inc.

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The "Browser-Shopper-Buyer" Framework


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In this video, I reveal the single most powerful concept in Internet Marketing: the "Browser-Shopper-Buyer" Framework

If you're struggling to make internet marketing work for your business, it's probably because you don't understand this simple Framework. 

 

 


Without a doubt, the BIGGEST mistake "rookie" marketers make is thinking that your website visitors are ready to buy the first time they come to your website. 

But this couldn't be further from the truth...

In most cases, 99% of your website visitors have NO intention of buying anything from you. Most just want to look around and then leave, never to return again.

The GOOD news is that once you really grasp this simple Framework, you can gain competitive advantage in your market, and generate more traffic and profits. 


Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

Case Study: How to Generate Leads Online 

 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more


 


[Case Study] "From $4.01 Per Click to $3.56 Per Lead"


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The other day, I confessed to my friend Ned that I made a lot of mistakes early in my internet marketing career.

After recording that interview, I decided to shoot a new video showing you exactly how I turned it all around.

If you want to know how to gain ROI (return on investment) from your online marketing efforts, then this video is for you.

 

 

 

As you can see, this one simple technique really revolutionized our internet marketing.

Hopefully this Case Study video gave you some good ideas for how you can generate leads very inexpensively.

But of course, traffic and lead generation are really only half the battle... I didn't have time in this brief video to explain exactly how I followed-up with these leads in order to generate sales.

I am putting the finishing touches on a new step-by-step internet marketing course that covers every major aspect of internet marketing, from keyword research and effective website design, to pay-per-click (PPC) and search engine optimization (SEO), to social media and email marketing, and more.

In addition to tactics, my course provides strategic advice on how to improve conversion rates, increase return on investment (ROI), and capitalize on leverage points and "low hanging fruit" opportunities that far too many businesses ignore.

I'll post some more details in the next few days, as we get ready to open up the course.


 

Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

The "Browser-Shopper-Buyer" Framework



 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more

 

 


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Blog Authors

Jay Turo

Dave Lavinsky